Prachi Gupta — UX Researcher
Guided by human-centred design principles, I am a seasoned UX researcher with 9+ years of experience in service, product, and UX across UKI, SWA, and global markets. My expertise lies in mixed methods approaches, blending qualitative techniques like ethnographic studies and user interviews with quantitative methods like surveys and analytics to deliver actionable insights. Over nearly a decade, I have successfully led cross-functional collaboration, applied AI-driven tools, and embedded systems thinking to optimize research processes, support inclusive design, and deliver impactful results across B2C mobile platforms and B2B SaaS solutions. Proven ability to translate user-centric insights into product strategy, contributing to innovation and efficiency for global products for IBM, Workday, and Samsung. When I am not gathering user insights or developing personas, I love to knot some threads for my little startup of handcrafted fashion accessories, called Dori.
Stackforce AI infers this person is a UX Researcher with expertise in B2B and B2C product design.
Location: Dublin, County Dublin, Ireland
Experience: 11 yrs 2 mos
Skills
- Ux Research
Career Highlights
- 9+ years of UX research experience across global markets.
- Expert in mixed methods research for actionable insights.
- Led cross-functional teams to optimize research processes.
Work Experience
IBM
Senior UX Researcher & Environmental Segment Lead (1 yr 4 mos)
Workday
Sr. UX Researcher (1 yr 5 mos)
Samsung Electronics
Chief Designer (Design Research, UX Innovation Team) (1 yr 7 mos)
Lead Designer (Design Research, UX Innovation Team) (2 yrs)
Design Researcher (Industrial Design Team) (1 yr 10 mos)
DORI
Co Founder | Designer (1 yr 9 mos)
Propaganda India
Junior Visualizer (11 mos)
DESIGN ROUTE
Design Intern (4 mos)
Ideaz Inc
Design Intern (2 mos)
Education
Master’s Degree at University of the Arts London
Bachelor's in Design at National Institute of Fashion Technology, India
at Amity International School