P

Prachi Gupta

UX Researcher

Dublin, County Dublin, Ireland11 yrs 2 mos experience
Highly StableAI Enabled

Key Highlights

  • 9+ years of UX research experience across global markets.
  • Expert in mixed methods research for actionable insights.
  • Led cross-functional teams to optimize research processes.
Stackforce AI infers this person is a UX Researcher with expertise in B2B and B2C product design.

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Skills

Core Skills

Ux Research

Other Skills

Adobe Creative SuiteAdobe IllustratorArtificial Intelligence for BusinessBrandingBranding & IdentityCommunicationConcept DesignConcept DevelopmentContent DesignCorporate IdentityCreative DirectionCreativity SkillsDesign StrategyDesign ThinkingGenerative AI

About

Guided by human-centred design principles, I am a seasoned UX researcher with 9+ years of experience in service, product, and UX across UKI, SWA, and global markets. My expertise lies in mixed methods approaches, blending qualitative techniques like ethnographic studies and user interviews with quantitative methods like surveys and analytics to deliver actionable insights. Over nearly a decade, I have successfully led cross-functional collaboration, applied AI-driven tools, and embedded systems thinking to optimize research processes, support inclusive design, and deliver impactful results across B2C mobile platforms and B2B SaaS solutions. Proven ability to translate user-centric insights into product strategy, contributing to innovation and efficiency for global products for IBM, Workday, and Samsung. When I am not gathering user insights or developing personas, I love to knot some threads for my little startup of handcrafted fashion accessories, called Dori.

Experience

11 yrs 2 mos
Total Experience
1 yr 10 mos
Average Tenure
--
Current Experience

Ibm

Senior UX Researcher & Environmental Segment Lead

Jul 2023Nov 2024 · 1 yr 4 mos · Dublin, County Dublin, Ireland · Hybrid

Workday

Sr. UX Researcher

Jan 2022Jun 2023 · 1 yr 5 mos · Dublin, County Dublin, Ireland

Presentation SkillsResearch ProjectsCommunicationUX Research

Samsung electronics

3 roles

Chief Designer (Design Research, UX Innovation Team)

Mar 2020Oct 2021 · 1 yr 7 mos

Presentation SkillsResearch ProjectsCommunicationUX Research

Lead Designer (Design Research, UX Innovation Team)

Promoted

Mar 2018Mar 2020 · 2 yrs

Presentation SkillsResearch ProjectsCommunicationUX Research

Design Researcher (Industrial Design Team)

May 2016Mar 2018 · 1 yr 10 mos

Research ProjectsUX Research

Dori

Co Founder | Designer

Aug 2014May 2016 · 1 yr 9 mos · Greater Delhi Area

  • A business of handcrafted fashion accessories with a product line of over 30 styles. Designed and manufactured products for exhibitions across Delhi along with an ongoing e-retail.

Propaganda india

Junior Visualizer

Aug 2013Jul 2014 · 11 mos · Bengaluru, Karnataka, India

  • Developed and executed design concepts, online/print ads, social media creatives and print collaterals for clients such as Amazon, Google, and others.

Design route

Design Intern

Jan 2013May 2013 · 4 mos · Greater Delhi Area

  • Worked on a self-initiated project of the company called Surviving The Obvious, a small publication set. The project required research and analysis of 18 year old and a set of 6 booklets were conceptualized as the solution to the most identifiable problems through the analysis.
  • The design process used was clean and functional with a very even design language to maintain the uniformity and to keep focus on the content - both written as well as graphic. The project required designing the brief, research and documentation of the information required, curation of the content and the format along with visual communication.

Ideaz inc

Design Intern

May 2012Jul 2012 · 2 mos · Greater Delhi Area

  • Worked on several client projects including Indo-German Urban Mela, for which promotional collaterals were created. These included advertorials for 2 national daily, 60+ billboards, bus shelters, posters, etc. in 3 cities. Also created several adaptations of the Letternote notebook series called Love Joy Dream Escape and came up with the final mug design. Also helped brainstorm the icons which describe the brand's philosophy and designed 10 icons to be printed as stickers.

Education

University of the Arts London

Master’s Degree — Service Design Innovation

Jan 2015Jan 2015

National Institute of Fashion Technology, India

Bachelor's in Design

Jan 2009Jan 2013

Amity International School

Jan 2009Present

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