Mar 2024 – Mar 2025 · 1 yr · Istanbul, Türkiye

• Akinon is a cloud-native, API-first, headless, and composable digital commerce platform. Akinon empowers global brands like Samsung, Lacoste, Marks & Spencers, Converse, Samsonite, Under Armor, GAP, and more to deliver unique shopping experiences at scale and speed.
• Regardless of business model - B2C, D2C, B2B, marketplace, or a combination thereof - Akinon remains a sought unified commerce partner to leading brands across 16 countries.
• Akinon’s ease of integration, lowered total cost of ownership (TCO), fast time to value (TTV), extensive integration capabilities, and vast suite of innovative features help top brands across industry verticals manage orders, user experiences, and cumulative data; end-to-end. All on a single consolidated platform.
• KRAs:
• Platform Positioning: Craft big-picture and differentiated strategic narratives and messaging for the product suite across focus markets like Europe, Middle East, and Africa
• Sales Enablement: Create diverse messaging collateral tailored to focus markets; including company pitch decks, product decks/one-pagers, battlecards, demo videos, and more
• Analyst Relations: Build and foster relationships with target analysts in the B2C/B2B digital/headless commerce space across the likes of Gartner, Forrester, and IDC
• Customer and Content Marketing: Manage review generation on platforms like G2, Gartner Peer Insights, TrustRadius, and Capterra. Craft compelling customer success stories
• Key Achievements:
• Analyst Relations: Cited as a Major Player in 2 key IDC MarketScape Reports for the first time in the company's history
• New Website Project: Played key role in new content creation and launch of revamped website in record time

Jul 2021 – Mar 2024 · 2 yrs 8 mos · Istanbul, Türkiye

• Named a Leader by Forrester, Gartner, IDC, and G2; Insider helps 1200+ leading enterprise brands and high-growth startups including Samsung, GAP, Santander, Vodafone, IKEA, MAC, Virgin, Toyota, Singapore Airlines, Madeira Madeira, Marks & Spencer, and Estée Lauder accelerate digital growth through best-in-class cross-channel customer experiences.
• Insider is Turkey's first B2B SaaS Unicorn having raised a Series D round in 2022 at a valuation of USD 1.22B. With a presence in 26+ global locations, Insider is positioned as a radically unique player in the cross-channel customer engagement SaaS domain.

Nov 2020 – Jun 2022 · 1 yr 7 mos · Mumbai, Maharashtra, India

• Founded in 2015, upGrad is India’s largest online higher education company that offers courses on Data Science, Technology, Management, and Law to students and working professionals.
• As an upGrad Xpert, I’ve co-created and delivered recorded and live content course modules on Marketing Management, Strategic Marketing, Services Marketing, Market Research, and Consumer Behaviour. These have been part of the curriculum for both MBA and BBA students.

Aug 2020 – Jun 2021 · 10 mos · Mumbai, Maharashtra, India

• Netcore Cloud is a global martech company that helps 5000+ B2C brands create amazing digital experiences with a range of products that help in customer acquisition, engagement, and retention.
• KRAs:
• Product Marketing: Own and execute product messaging and positioning, GTM strategy, customer and solutions marketing, and sales enablement for Netcore's omnichannel personalization, product experience, and customer engagement SaaS platforms across USA, Southeast Asia, India, and Africa

Jul 2018 – Aug 2020 · 2 yrs 1 mo · Mumbai, Maharashtra, India

• KRAs:
• Content Strategy: Responsible for product, solution, and use case-focused content for Netcore's flagship omnichannel personalization and marketing automation SaaS product. Responsible for messaging, positioning, website engagement, and lead generation
• Social Media Strategy: Responsible for overseeing digital branding, content amplification, and lead generation through Netcore's official social media properties
• Campaign Strategy: Advised customers on innovative customer journeys and campaigns that they can deploy through Netcore's omnichannel personalization and marketing automation platform to increase revenues and customer retention
• Martech Evangelism: Served as a thought-leader in the marketing technology space through published guest articles, webinars, podcasts, participation on industry panel discussions, masterclasses, and keynote addresses
• Key Achievements:
• Spearheaded the Website Project: Led the launch of the new Netcore Smartech website in December, 2018. Increased organic website traffic (in sessions) by 68%, blog traffic (in sessions) by 117%, and average time spent on page by almost 50%. During this time the Domain Authority (DA) of the website improved from 12 to 33
• Created customer value through innovative solutions: Helped leading brands such as EaseMyTrip, PhonePe, Myntra, fbb online, and The Star Online harness the power of marketing automation to improve customer engagement, retention, and conversions
• Critical role in making Netcore Solutions an officially listed partner WhatsApp for Business in India: As part of the partnership drive, conceptualised, executed, and co-delivered the most widely attended webinar in the history of Netcore Solutions (600+ attendees). This was done with Mr. Chetan Kumar, Head of Partnerships for WhatsApp Inc.

Apr 2020 – Aug 2020 · 4 mos · Bengaluru, Karnataka

• YourStory is India’s #1 and Asia's leading media platform for entrepreneurs, dedicated to passionately championing and promoting the entrepreneurial ecosystem in India. YourStory’s website reaches out to 10 million niche readers from India and all over the world.
• As a Contributing Writer, I share industry-specific insights that benefit the startup community across domains such as:
• Digital & Mobile Marketing
• Data Analytics & Customer Segmentation
• Application of AI/ML in marketing

Dec 2019 – Jun 2021 · 1 yr 6 mos · Eagle, Colorado, USA

• With a monthly traffic of over 6 million views, Hacker Noon is one of the largest and most subscribed-to digital tech publications. As a Contributing Writer, I tackle far-ranging and deep-impact domains such as:
• Latest trends in Martech
• Digital & Mobile Marketing breakthroughs/best practices
• Data Science & Analytics
• Application of AI/ML in marketing

Nov 2019 – Jun 2021 · 1 yr 7 mos · Mumbai, Maharashtra, India

• Asia’s first-ever martech-centric podcast decodes the most cutting-edge advancements occurring at the intersection of marketing and technology!
• The podcast features leading B2C growth mavericks, martech influencers, and product champions as they share actionable insights on how brands can unlock new waves of growth.
• The insightful conversations allow listeners across geographies to bust myths, reinforce fundamentals, and blueprint best practices…on all things user engagement, retention, analytics, personalization, and a whole lot more.
• Since its inception, the podcast has received 5,000+ downloads from audiences across India, Southeast Asia, Europe, US, and Africa.

Apr 2019 – Jun 2021 · 2 yrs 2 mos · Dubai, United Arab Emirates

• Martech Vibe is a leading industry publication with a strong focus on emerging and established martech trends in the Middle East. As a Guest Author I contribute my insights and opinions on all things:
• Latest trends in Martech
• Digital & Mobile Marketing breakthroughs/best practices
• Data Science & Analytics
• Application of AI/ML in marketing

Aug 2018 – Aug 2020 · 2 yrs · California, United States

• Martech Cube is a leading industry publication with a global audience at the intersection of marketing and technology. I've been listed as a Featured Guest Author for my published views on all things:
• Digital & Mobile Marketing best practices
• App User Engagement & Retention

Jul 2017 – Jul 2018 · 1 yr · Mumbai Area, India

• Responsible for positioning, packaging, and pitching full-stack marketing automation solutions (SaaS) for vertical-specific clients through multi-channel content creation and distribution initiatives. Eg. Travel, Media and Entertainment, E-Commerce, Ticketing, Foodtech, Edtech etc.
• Responsible for digital branding projects
• Responsible for executing Events Strategy across India, Europe, Middle East, and Southeast Asia
• Responsible for driving the company’s Public Relations machinery
• Responsible for developing and driving sales enablement projects

Dec 2016 – Mar 2017 · 3 mos · Pune Area, India

• Responsible for developing and executing in-house content and digital transformation strategy across print, social and new media avenues
• Closely involved in the company’s rebranding and repositioning strategy as a Data Science focused business
• Responsible for developing and streamlining company specific pre-sales and sales enablement communication and collateral
• Responsible for phased content strategy execution for diverse global clients such as Yelp!, Techweek, Black Circles and GoHealth

May 2016 – Nov 2016 · 6 mos · Mumbai Area, India

• Responsible for content development and distribution across relevant online and offline channels for a diverse spectrum of clients such as Amazon, Ericsson and IITian's Pace Academy
• Tasked with client interfacing and post project execution customer engagement to ensure seamless implementation and resolution of consequent pain points
• Closely involved with streamlining the lead generation strategy of the firm

Oct 2015 – Feb 2016 · 4 mos · Bengaluru Area, India

• • Responsible for pre-sales consulting for the Financial Services Domain Consulting Group (FSDCG) portfolio pertaining to Capital Markets, Risk & Compliance and Cards & Payments sub-units

Jun 2015 – Sep 2015 · 3 mos · Mumbai Area, India

• Responsible for Key Account and Portfolio Management of 60+ Business Banking clients with annual turnovers ranging from Rs. 8 crores - 80 crores; primarily involved in Import and Export activities based out of South Mumbai
• Tasked with the provision of Trade Finance, Currency Hedging, Forex and Cash Management related solutions for both existing client portfolio and new-to-bank customer acquisitions
• Parallel focus on Lead Generation, Business Development, Product Lifecycle Management and Customer Relationship Management

May 2014 – Feb 2015 · 9 mos · Pune Area, India

Apr 2014 – Jun 2014 · 2 mos · Mumbai Area, India

• Undertook two Summer Projects with Frito Lay's, India, PepsiCo's food division -
• 1. The Analysis, Rationalisation, and Efficacy of Trade Spends in the Western India Region:
• Undertook a detailed analysis of Sales Returns and Fixed Discounts offered to over 5000 retailers, handled by over 100 distributors over a period of 6 months
• Created a Trend Analysis Matrix that captures the movement/fluctuation of sales related data in a concise manner
• Proposed the creation of a Holistic Regional Health Matrix that reflects the evolving stability/performance of the 13 territorial markets across Western India based on set parameters
• Delineated poor performing retail outlets non-meritorious of enjoying a Fixed Discount and better suited to be shifted to a Variable Discount scheme, in an effort to exercise greater cost control
• 2. Insights from Damage Audit Inspections:
• Visited pivotal distributor points across Tier II/III regions of Western India including Raipur, Durg, Bhilai, Wadi, and Nagpur
• Supervised the entire audit process pertaining to damaged goods carried out by independent auditors, as a representative of the Regional Headquarters in Mumbai
• Addressed real-time on-ground distributor and retailer related issues and grievances
• Recommended operational improvements and modifications to company guidelines that are often a cause of friction between the company and its distributors
• Was awarded the "Intern of the Month" Award during the course of the Internship*

Aug 2013 – Sep 2013 · 1 mo · Pune Area, India

• Responsible for driving increased membership towards the ISIC through focused promotional events at a captive target customer base of MBA students On-Campus
• Created content specific promotional campaigns on Social Media to facilitate greater customer engagement
• Conceptualised future sign-up strategies to further incentivise membership

Feb 2013 – Mar 2014 · 1 yr 1 mo · Mumbai Area, India

• Established a robust, multi-dimensional crowd sourcing digital platform for the purpose of thought mobilisation and solution development to some of the most pressing socio-economic problems of our generation
• Website received over 50,000 unique hits per month, garnered over 2,000 Likes on Facebook and over 800 followers on Twitter; expanding global digital footprint
• Content creation and management through relevant guest articles
• Created tailor-made awareness campaigns encouraging Water and Energy Conservation and highlighting Gender Inequality in developing countries

Sep 2012 – Nov 2015 · 3 yrs 2 mos · Mumbai Area, India

• Content creation in the form of well researched, self-written articles on various issues of domestic and global consequence
• Promoted the online platform via Social Media and On-Campus events
• Was covered as a "Youth Opinion Leader, 2013" for having some of the most widely read/shared/viewed content on the platform. Was chosen as the same by an established panel of Journalists from the industry and avid readers of the Website*

Dec 2011 – Mar 2012 · 3 mos · Mumbai Area, India

• Created awareness pertaining to environment related issues through the Pure Air Lovers Society (PALS); Online and through the organisation of On-Campus events and drives; as part of the company's CSR initiative
• Conceptualised and executed a 1 day Rock Music concert - "Green Day" - that witnessed participation from some of the leading bands from Mumbai and Pune. The proceeds raised through the sale of tickets and merchandise were donated to partner NGOs working in the environment domain

Nov 2011 – Mar 2012 · 4 mos · Mumbai Area, India

• Conceptualised, developed and contributed content in the form of well-researched, featured articles on wide ranging issues pertaining to International Business, Geo-politics and Sports
• Recommended systemic and UI related improvements to the website with the objective of enhancing readability quotient and consequently, digital footprint

Nov 2011 – Jan 2012 · 2 mos · Mumbai Area, India

• Conducted comprehensive Competitor and Target Customer Market Research in preparation for the launch of 9X Media's English music channel; 9XO
• Personally interviewed leading industry personalities and musicians such as Luke Kenny, Leslie Lewis and Raghav Sachar to gain potential customer insights
• Conceptualised brand logo, tagline and visual animated characters
• Developed phased Marketing Campaigns across Print and Digital Media

Oct 2011 – Jun 2012 · 8 mos · Mumbai Area, India

• Responsible for handling online publicity and promotion of the 1st International Youth Forum for Policy, Change and Development organised in association with the Developing Inclusive Alternatives (DIA) Initiative at Sharda University, NOIDA, India
• Drove event and content related engagement through social media platforms and blog posts with the objective of buzz generation and eventual associative participation

Oct 2011 – Dec 2011 · 2 mos · Mumbai Area, India

• Undertook branding initiatives through Social Media platforms
• Secured online advertising contracts for the Website with leading companies such as MakeMyTrip.com and Titan Eyewear
• Content creation through self-written articles about Geopolitics, Domestic Affairs, Sports and Culture
• Prepared a blueprint for future growth based on the Website's potential as a digital publishing platform
• Organised pan-India online Debates on relevant current day matters to drive brand awareness and issue sensitisation

Jan 2011 – Sep 2011 · 8 mos · mumbai, maharashtra

• Prepared Press Releases for various big-ticket AIAI conducted/sponsored events such as the Global Economic Summit, 2011 held at the WTC, Mumbai
• Facilitated the reorganisation of AIAI's existing media machinery
• Composed live event related Blogs
• Content creation and management for AIAI's existing website

Sep 2010 – Feb 2011 · 5 mos · Mumbai Area, India

• Responsible for the gathering, screening and shortlisting of over 300 applicants for the 2 Year Fellowship Programme
• Facilitated Telephonic and Personal Interviews before making candidate related recommendations to the Head of Selection
• Served as Point of Contact between the Regional Head Office and leading collegiate campuses across Mumbai
• Undertook brand building and awareness activities through the organisation of On-Campus seminars, workshops and competitions

Jun 2010 – Aug 2010 · 2 mos · Bengaluru Area, India

• Analysed key distribution routes in the South Bengaluru market; The Model Stretch Project
• Tasked with enhancing the store presence of Pepsi beverage products across high density retail outlets through pricing/branding undertakings
• Developed monthly discount schemes to encourage greater stocking of Pepsi products at the Retailer level
• Served as liaison between Distributors, Sales Representatives and Retailers