Pragya Prakash — Business Development Executive
Building and scaling SaaS products from 0→1, owning the journey from first outreach to long-term adoption and retention. Currently at Amazon, I’m part of the team building and scaling SmartHub - an omni-channel SaaS product - from the ground up (0→1). I drive the end-to-end seller lifecycle, from outbound prospecting and cold outreach to product demos, conversion, onboarding, and long-term retention. A key part of my role involves working closely with sellers to understand their needs and translating those insights into product and go-to-market improvements. Prior to this, at SAP, I worked across both direct sales and partner ecosystems, managing relationships with partners and enterprise customers to drive adoption of SaaS solutions. This experience helped me build a strong foundation in enterprise sales, stakeholder management, and navigating complex deal cycles. I also worked as an Area Sales Manager at Hindustan Zinc (Vedanta Group), where I managed large-scale industrial sales and developed a strong grounding in on-ground execution, customer management, and commercial operations. I enjoy building things from scratch, working closely with cross-functional teams, and owning outcomes across the full revenue lifecycle - not just acquisition, but also adoption and long-term value creation. Early in my career, I was selected to work closely with Anil Agarwal, Chairman of Vedanta Group, as part of a Young Professionals Program - an experience that shaped my approach to ownership, decision-making, and operating at scale. I’m particularly interested in building and scaling SaaS and marketplace businesses through strong go-to-market execution.
Stackforce AI infers this person is a SaaS Business Development expert with a focus on enterprise sales and go-to-market strategies.
Experience: 9 yrs 7 mos
Skills
- Business Development
- Go-to-market Strategy
- Partner Development
- Enterprise Sales
- Customer Relationship Management
- Sales Management
Career Highlights
- Expert in building and scaling SaaS products.
- Strong background in enterprise sales and stakeholder management.
- Proven track record in driving product adoption and retention.
Work Experience
Amazon
Business Development Manager (1 yr 8 mos)
SAP
Partner Business Manager (1 yr 6 mos)
Industry Account Executive (1 yr 7 mos)
Hindustan Zinc
Area Sales Manager (5 mos)
Chairman's Office (5 mos)
Bosch India
MBA Summer Intern (1 mo)
Sadrag
Sustainability & Social Responsibility (4 mos)
Freelance
Content Writer (2 yrs 6 mos)
Accenture
Application Developer (1 yr 6 mos)
Education
PGDM - Marketing at Institute of Management Technology, Ghaziabad
B.E at Kalinga Institute of Industrial Technology, Bhubaneswar
