Apr 2021 – Oct 2021 · 6 mos · Bengaluru, Karnataka, India

Oct 2020 – Dec 2021 · 1 yr 2 mos · Bengaluru, Karnataka, India

Aug 2020 – Present · 5 yrs 10 mos · Bengaluru, Karnataka, India

Jun 2019 – Present · 7 yrs · Bengaluru, Karnataka, India

Jul 2014 – Dec 2014 · 5 mos · Bengaluru Area, India

• Note: The company was undergoing a severe financial crunch and was forced to shut down operations due to lack of funds.
• Job Role -
• Report to the VP - Channel Sales & Client Servicing/Senior Marketing Manager in a matrix structured organization and responsible for the inside sales/marketing function -
• Responsible for handling the complete lead processing cycle; funnel management starting from categorization of leads to need analysis over calls and emails. Post that, schedule product demos and design a follow up process until closure.
• Internal management of leads. Designed a complete lead processing map with stages and sub stages to maintain regular updates on each lead, liaising with the VP Sales. | (Zoho CRM)
• Reporting and analysis on leads by statuses, source, etc. to quantify results on a weekly basis.
• Interact and handle external marketing agencies for lead generation and creation of communication material.
• Responsible for maintaining consistent and engaging communication with the current leads via blogs, email marketing, press releases, etc. | (SendGrid/WordPress)
• Creating channel specific marketing strategy designed to engage the target Audience.
• Managing the company's website for consistent content and blog updates. | (WordPress)

Jan 2014 – Feb 2016 · 2 yrs 1 mo · Bengaluru Area, India

May 2013 – May 2014 · 1 yr · Bangalore

• At Recruiterbox, my mission was to grow signups and conversions.
• 1. Business Analysis - I used to analyze every registration and design a follow up process based on determined fit. We had approximately 600 sign ups a month and I came up with a dedicated process of emails on the basis of customer activity/behaviour (Email drip marketing). Improved per month conversions by up to 35%.
• 2. Giving product demos and handling product support interacting with clients all over the globe over calls, screenshare and email. Maintained a demo conversion rate of up to 35%.
• From analyzing data and repetitive customer questions over email, created help articles inside the product which reduced the number of support emails per day from 25-30 to 10-12 (There was no CRM or Support software used for the same).
• 3. Creating consistent business growth strategies and converting them into a process - Managed the Google Adwords account and use the negative keyword planner tool really well. Also tried facebook ads, twitter ads, and regular email marketing campaigns.
• 4. Market analysis - competitor analysis, keeping a check on competitor activities, a regular SWOT of the closest competitors.
• 5. Leads generation, leads nurturing and management - Generate leads (from Crunchbase), find email addresses, write to them, demo them and follow up till conversion. Personal emails lead to 35-40% open rate, a 15% response rate and 2-3% conversion. Kept nurturing the other leads through sharing content, blogs, press releases, etc.
• 6. Managing HR Club - an initiative to find out and deliver the best HR articles from the web - maintained an email open rate of 20-22% and a CTR of above 5% throughout (for an opt in list).
• 7. Manage online footprints of Rbox participating in LinkedIn group discussions, answering Quora questions, etc.
• 8. Have basic knowledge of SEO, Retargeting and affiliate marketing. Good knowledge of the
• various online tools involved in optimizing a good social media strategy.

Jul 2010 – Jan 2011 · 6 mos

• Responsible for counseling customers, attending telephonic calls and troubleshooting in networking.
• Responsible for educating customers on the process