Jan 2024 – Apr 2024 · 3 mos · New York, United States

• Partnered with Hulu as part of the Product Management Lab Course at Columbia Business School
• Worked cross-functionally with product, engineering, design, and customer success teams to identify major pain points and develop solutions to improve user experience and boost ad revenue for Small and Medium Business advertisers using the Hulu Ad Manager platform.
• Identified root cause for high ad campaign abandonment by small and medium businesses on Hulu Ad Manager by analyzing customer complaints data and conducting interviews with advertisers, customers and customer success team
• Prioritized potential solutions with engineering team by scoring on impact on user experience and drop-off rates and time to market
• Created user personas, user stories, market research document, product requirements document

Jun 2023 – Aug 2023 · 2 mos · New York, New York, United States

• Growth strategy, market sizing, and GTM for B2B SaaS business
• Identified and sized XX new market in wealth management space by analyzing industry reports and conducting interviews; presented findings and secured unanimous executive buy-in for market entry, defining Ncontracts' strategic planning and go-to-market strategy
• Built go-to-market strategy targeting investment management firms after detailed analysis of 10 key metrics for XX+ SEC-registered investment management firms; strategy forecasted revenue increase of XX over YY years
• Formulated and successfully gained approval from CMO and Chief Sales Officer for implementing growth strategy that aligned product strategy with customer needs by targeting new market segment with YY key offerings from Ncontracts' full product suite

Feb 2022 – Jun 2022 · 4 mos

• Pre-MBA internship in 0-to-1 Product Management at early-stage edtech initiative by India's largest education conglomerate
• Led market sizing study by utilizing future-outlook reports to determine $XXM annual revenue opportunity for new K12 ed-tech app
• Designed user research framework by leading cross-functional collaboration across 14 stakeholders in product and content, and conducted competitive analysis and 15 ed-tech user interviews; derived insights from research to prioritize 3 product features

Jan 2020 – Dec 2021 · 1 yr 11 mos · Mumbai

• Chalked out the business model and drove outreach activities to communities-in-need
• Took the plunge into entrepreneurship and provided affordable non-surgical solutions for diabetic wounds at 50% cost and reduced the need for amputations by 50%
• Developed sales strategy and coached 2 associates on converting leads and turning patient enquiries into nonsurgical procedures
• Helped ~100 patients
• https://woundclinic.in/

Apr 2019 – Apr 2020 · 1 yr

• Fast-track promotion from Associate directly to Manager (skipping Sr. Associate level) within 15 months
• Managed X people and oversaw $YY projects in XX states, driving financial strategies and maximizing impact for XX children
• Launched education program reaching XX children and training XX public school teachers; led communications with government officials and supervised XX-member multi-disciplinary team; program improved literacy rate by 30% in 7K schools within 1 year
• Established robust financial reporting frameworks, enhancing quarterly expense forecasting accuracy; trained 40+ team members on financial reporting best practices; streamlined operations and reduced CSR partner escalations, preventing XX funding loss
• Led Program Management efforts from the Mumbai head office and collaborated with executive leadership to streamline allocation of resources across education programs in XX states and maintain administrative costs upto Y% of project budget

Jan 2018 – Mar 2019 · 1 yr 2 mos

• Supported planning, strategy, reporting, and timely implementation of projects for XX partners
• Developed framework to monitor & optimize project KPIs to deliver maximum impact
• Built capacity of YY field team members across various geographies pan India

Jul 2015 – Sep 2017 · 2 yrs 2 mos

• Used data analytics to drive business decisions.
• Global Marketing Spend Optimization & Analysis:
• Helped shape allocation of $YY B marketing spend budgets across XX major countries
• Collaborated with 17 internal stakeholders across 5 continents and built timelines to create quarterly marketing spend reports for the Global CMO, Citi
• Enhanced efficiency and saved 0.25 FTE by standardizing & automating large parts of the process using VBA*
• Project Insights & Delivery
• Conceptualized dashboard showcasing a 360degree view of various ATL, BTL, and digital metrics as a pointer to Citi's performance
• Analyzed campaign performance for credit card and retail bank divisions on $YY M marketing campaigns in North America

Jun 2014 – Jul 2014 · 1 mo

• Worked on a 2-week intensive advertisement procurement campaign to increase brand value
• Successfully signed advertisement deals worth INR 5,000 within 15 days of advertisement proposal change

May 2012 – Jul 2012 · 2 mos · Pune, Maharashta

• • Identified operational issue impacting production quality of crankshafts; recommendation used to achieve 100% quality goals on assembly line