Pranjalee Lahri — Founder

The #1 thing that stops B2B companies from unlocking their next level of growth is not the ambiguity of their vision but it’s the right positioning & messaging that can really move the needle. How do I know this? My 15-year journey as a marketing professional, starting out as a Jr. Copywriter and growing the ranks to lead international markets, indoctrinated me into the science and art of Marketing. My deep understanding of the B2B Marketing landscape and my drive to help Founders nudged me to start my own venture: www.pranjaleelahri.com My areas of expertise: 🌟 Positioning & Messaging 🌟 Messaging strategy development 🌟 Copywriting for different channels & touchpoints Why should you consider working with me: 🎯 Deep experience in B2B 🎯 Love for art and science (copywriting & analytical skills) 🎯 Experience in working with time-strapped Founders 🎯 Total ownership & integrity On the personal front I geek out on neuroscience, am deeply amazed by the human body, quantum physics, metaphysics, epigenetics, and concepts that await mainstream adoption. I find happiness in life’s little pleasures – in being a mom to a 10-year-old boy and connecting with people. Book a FREE 30-min consulting call to discover how I can transform your business with the right B2B Messaging: https://calendly.com/pranjaleelahri/discovery-call

Stackforce AI infers this person is a B2B Marketing expert with a strong focus on strategy and execution.

Experience: 18 yrs 7 mos

Skills

B2b Marketing
Messaging Strategy
Marketing Strategy
Public Relations
Event Management
Event Marketing
Brand Management
Digital Marketing
Integrated Marketing Communications
Client Relationship Management
Integrated Marketing Strategy
Business Development
Advertising
Copywriting

Career Highlights

15 years of B2B marketing experience.
Expert in positioning and messaging strategies.
Proven track record in generating significant revenue.

Work Experience

PranjaleeLahri.com

Founder (3 yrs)

Darwinbox

Head - Southeast Asia Marketing and Corporate Communications (1 yr 1 mo)

Head - Corporate & Field Marketing (8 mos)

Invince (formerly UpsideLMS)

AVP Marketing (3 yrs 2 mos)

Upside Learning Solutions

Marketing Manager (2 yrs 8 mos)

Sr. Marketing Manager - Communications (2 yrs 5 mos)

Marketing Manager - Communications (3 yrs)

Paradigm Plus

Asst. Manager - Client Servicing (1 yr 7 mos)

AnBC

Junior Copywriter (7 mos)

Avail Advertising India Pvt. Ltd.

Executive - Business Development (1 yr)

Education

MBA at Institute Of Management Education Research and Training

BE at Maharashtra Institute of Technology

Pranjalee Lahri

Founder

India18 yrs 7 mos experience

Highly Stable

Key Highlights

15 years of B2B marketing experience.
Expert in positioning and messaging strategies.
Proven track record in generating significant revenue.

Stackforce AI infers this person is a B2B Marketing expert with a strong focus on strategy and execution.

Contact

Skills

Core Skills

B2b MarketingMessaging StrategyMarketing StrategyPublic RelationsEvent ManagementEvent MarketingBrand ManagementDigital MarketingIntegrated Marketing CommunicationsClient Relationship ManagementIntegrated Marketing StrategyBusiness DevelopmentAdvertisingCopywriting

Other Skills

Account Based MarketingBrand AwarenessBrand DevelopmentBusiness AnalyticsBusiness StrategyCommunicationContent DevelopmentCorporate BrandingCustomer AdvocacyCustomer Relationship Management (CRM)Demand GenerationDigital MediaEnterprise MarketingExecutive LeadershipGoogle Analytics

About

Experience

18 yrs 7 mos

Total Experience

2 yrs 8 mos

Average Tenure

3 yrs

Current Experience

Pranjaleelahri.com

Founder

Jun 2023 – Present · 3 yrs

Contact me to:
✔️ Nail your B2B positioning & messaging
✔️ Build your B2B messaging strategy
✔️ Get compelling copy for your website, sales deck, landing pages etc. that's connected

Positioning & MessagingMessaging strategy developmentCopywritingB2B MarketingMessaging Strategy

Darwinbox

2 roles

Head - Southeast Asia Marketing and Corporate Communications

Promoted

Apr 2022 – May 2023 · 1 yr 1 mo

Countries covered: Singapore, Indonesia, the Philippines, Thailand, Malaysia
Crafted comprehensive Marketing Strategy aligned to revenue targets; working with different teams (Demand, Product, Content, Event, Inside Sales) for execution and target achievement
Led PR with announcements like Microsoft and Unicorn funding, thought-leadership articles in leading tier 1 business, technology and trade publications
Set up a team for Events (for SEA); oversaw 26 events in FY23 with $10mn generated in pipeline, $1.2mn in revenue and 350% ROI
Customer advocacy - engaged 46% customer champions through speaking engagements, PR opportunities, mini caselets, case studies and advertorials
Worked with Product Marketing for timely release and update of sales enablement collaterals
Setup and streamlined Customer Advocacy with automation and processes for gifting, engagement scoring etc.
Spearheaded new initiatives: 40 under 40 Asia HR Leaders award program (800+ registrations for online award ceremony), Research Study across 1000+ HR professionals and employees, Social Media Live (talk show), Account Based Marketing (ABM) strategy

Marketing StrategyPublic RelationsCustomer AdvocacyAccount Based Marketing

Head - Corporate & Field Marketing

Jul 2021 – Mar 2022 · 8 mos

Streamlined operations, set up and groomed a team for global Field (Event) Marketing
Oversaw 45+ online events across India, Southeast Asia and Middle East
Led global PR (India, Southeast Asia and Middle East)

Event MarketingPublic Relations

Invince (formerly upsidelms)

AVP Marketing

May 2018 – Jul 2021 · 3 yrs 2 mos · Pune/Pimpri-Chinchwad Area

Part of the leadership team
Formulated and executed marketing strategies aligned with business goals
Launched a new product (Plethora), rebranded and launched UpsideLMS
Strategized and executed GTM of UpsideLMS version releases 2-3 times per year
Led and supervised a team of 10 (including Inside Sales)
Established new avenues for thought leadership through client activation and employee activation
Participated and won 30+ awards & recognition for UpsideLMS (solo and in joint participation with clients)
Created a consistent and sustained brand voice across LinkedIn, YouTube, Instagram, Community and internal comms

Marketing StrategyBrand ManagementThought Leadership

Upside learning solutions

3 roles

Marketing Manager

Promoted

Aug 2015 – Apr 2018 · 2 yrs 8 mos

Digital marketing | Inbound marketing | Corporate communications | Integrated Marketing Communications |Marketing Campaign planning and execution | Marketing operations management | SEO,SEM,SMM,SMO | Branding | Advertising | Copywriting | Zero budget marketing

Digital MarketingIntegrated Marketing Communications

Sr. Marketing Manager - Communications

Feb 2013 – Jul 2015 · 2 yrs 5 mos

Marketing Manager - Communications

Jan 2010 – Jan 2013 · 3 yrs

Paradigm plus

Asst. Manager - Client Servicing

Jun 2008 – Jan 2010 · 1 yr 7 mos

Key Account Management for Wipro BPO and Symbiosis group of institutes | Integrated Marketing Strategy development and execution | Media Planning | New client development | Client servicing | Client Relationship Management

Client Relationship ManagementIntegrated Marketing Strategy