Jun 2024 – Feb 2025 · 8 mos · New York, United States · Hybrid

• Led the global revenue organization with full ownership of revenue, profitability, marketing, product strategy, enablement, training, and communications. Delivered 10% global revenue growth by executing GTM strategies, strengthening key account partnerships, and optimizing revenue operations across the U.S., EMEA, and APAC markets.
• Responsible for C-Level partnerships with key clients - T-Mobile, Verizon, Palo Alto Networks, Microsoft, AWS, Meta, Cohere and others. Led global vertical GTM and Video strategy, focus on retail, telco, tech, commerce clients.
• Developed and executed full-funnel revenue marketing programs, integrating ABM (Account-Based Marketing), demand generation, content-led growth, and paid media campaigns.
• Directed integrated efforts across sales, marketing, and product to deliver customer-first solutions and enhance GTM efficiency.
• Rolled out scalable systems for sales forecasting, lead generation, and retention, significantly improving conversion rates and revenue predictability.

Dec 2023 – Oct 2025 · 1 yr 10 mos · New York, United States · Hybrid

• Drove $XXM ARR developing GTM playbooks focused on enterprise clients to scale and monetize our Agentic AI based solutions.
• Led performance marketing and digital customer acquisition, scaling freemium to enterprise adoption funnels globally.
• Led GTM strategy, campaign execution for Target, Lowe’s, Best Buy, HP, Dell, Home Depot, and leading online retailers.
• Led partnerships with Amazon, AWS, Microsoft and Meta working with C-level executives to implement Agentic AI driven solutions.
• Launched 3D product visualization tools and mobile-first AR experiences to increase shopper engagement and conversion.

Sep 2023 – Nov 2023 · 2 mos · Chicago, Illinois, United States · Hybrid

• Fixed term assignment with Series C, EdTech leader, backed by General Catalyst
• Spearheaded a growth initiative for a $70M business, leading a 70-member team to achieve highest quarterly results in three years.
• Developed and implemented a comprehensive sales and distribution strategy, restructuring the organization for improved revenue operations.

Sep 2021 – Sep 2023 · 2 yrs · On-site

• Promoted to Global Business Head, managing Meta’s fastest growing Global business. Managed a $350M global portfolio successfully scaling it to be Meta’s fastest-growing global business.
• Built an enterprise partnership model, unlocking 35% YoY revenue growth, that focused on going deeper by building a constructive strategy and proactively constructing joint business plans with clients, aligned with Meta’s video ad suite – in-feed, Reels, Stories, Dynamic Video ads, Advantage + video etc. as well as Lead Ads and other performance formats.
• 𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐥𝐞 𝐟𝐨𝐫 𝐂𝐗𝐎 𝐫𝐞𝐥𝐚𝐭𝐢𝐨𝐧𝐬𝐡𝐢𝐩𝐬 𝐚𝐭 𝐜𝐥𝐢𝐞𝐧𝐭𝐬 𝐬𝐮𝐜𝐡 𝐚𝐬 𝐍𝐢𝐬𝐬𝐚𝐧, 𝐑𝐞𝐧𝐚𝐮𝐥𝐭, 𝐌𝐢𝐭𝐬𝐮𝐛𝐢𝐬𝐡𝐢, 𝐕𝐨𝐥𝐤𝐬𝐰𝐚𝐠𝐞𝐧 𝐞𝐭𝐜 𝐚𝐬 𝐰𝐞𝐥𝐥 𝐚𝐬 𝐡𝐨𝐥𝐝 𝐜𝐨𝐬 𝐬𝐮𝐜𝐡 𝐚𝐬 𝐎𝐦𝐧𝐢𝐜𝐨𝐦 (𝐎𝐌𝐆), 𝐏𝐮𝐛𝐥𝐢𝐜𝐢𝐬. Built executive partnerships with the C-suite championing client-centric strategy, influencing product development cycles to improve customer satisfaction, retention.
• Trusted advisor to C-level stakeholders with a track record of driving measurable business outcomes in fast-paced, matrixed environments.
• Responsible for the JBP negotiations and signing, as well as directing high-performing global teams across 17 countries, including sales, strategy, and solution experts.
• Collaborated with creative, measurement and solution engineering teams to deliver both brand and performance-focused video narratives and strategies for clients like T-Mobile, Samsung, and Nissan etc.
• Forged strategic partnerships with leading MarTech platforms, contributing 14% revenue growth through co-created advertising innovations.
• Embedded retail customer insights into Meta’s platform innovations (Dynamic video ads, CAPI, AR experiences, WhatsApp retail integrations). E.g. Sold over 170 cars on the first conversational commerce pilot for Meta.

Apr 2015 – Aug 2021 · 6 yrs 4 mos · On-site

• Scaled business from $100M to $1.6B in revenue by driving GTM execution, vertical expansion, and strategic client engagement; promoted within three years for consistent performance. Founding leadership team.
• Led a team that managed large and mid-market clients (Samsung, Amazon, Nissan, AMEX, Hyundai, Walmart) scaling the business in market from $100M to $1.6B by primarily driving specific adoption targets on Video scaling client adoption and via consultative client engagement and industry storytelling.
• Video Solutions
• o Owned the launch and go to market Video strategy involving pricing, positioning and promoting the In Stream product, AR Video solution and Dynamic Video. This involved creating upfront deals annual plans with agencies as well as larger clients such as Unilever, Samsung etc.
• o Deep expertise in video strategy both performance and brand, AI video and Dynamic creative optimization, customer insights, brand and performance marketing. Developed playbooks for video solutions to drive adoption both internally and externally.
• o Championed a cross functional team of creative, measurement, sales, product marketing and solution engineering colleagues, to deliver both brand and performance-focused video narratives. Led GTM that included client pilots, case study representations and creating internal goals to drive adoption as well as campaign performance.
• Proven ability to influence product roadmaps at local and HQ level, shape positioning, and lead teams through complex launches.
• Led the Prepaid Recharge telecom project globally for Facebook building an integrated ‘recharge functionality’, creating a new revenue stream.
• Created Meta’s first digital to physical retail experience using Augmented Reality (AR) videos - Virtual Launch retail kit for Retai, Auto verticals – unboxing, virtual displays, real time messaging integrations – driving higher enquiries. E.g. Samsung, a 22% increase in sales from the AR driven launch

Jan 2014 – Nov 2014 · 10 mos · Delhi, India

• A curated platform to access top-tier business consultants on-demand.

Feb 2012 – Nov 2014 · 2 yrs 9 mos · Remote

• Advice on go to market strategy, sales and distribution, marketing - offline, social and digital.

May 2011 – Apr 2015 · 3 yrs 11 mos

• Strategic Leadership and Team Management
• Led a global marketing and digital team; owned brand and $25M e-commerce P&L. Established strategic directives for e-commerce, marketing, and revenue operations including market entry and customer analytics.
• Built the Customer Value Management division, generating over $12M in revenue and raising customer retention to 50%. Developed Customer Propensity and Engagement models to increase ‘share of wallet’ and engagement.
• Reengineered the loyalty program, increasing enrollments, repeat guest rates by 30%, point redemption by 60%.
• Led a customer segmentation initiative formulating a new market entry strategy and enhancing competitive positioning, which resulted in a 5.8% increase in market share.
• E-commerce, Global Partnership Development and Digital transformation
• Achieved 48% growth in online bookings through mobile-first and omnichannel marketing.

Jun 2008 – Jun 2011 · 3 yrs

• Responsible for the MetLife brand across marketing and communications.
• Served as member of the extended Management Committee, leading a team responsible for managing the MetLife brand in India. The team handled advertising campaigns, media buying, research, analytics, CRM, digital and outdoor agencies.

Jan 2002 – May 2008 · 6 yrs 4 mos · Gurugram, Haryana, India

• Led a team of brand, research and product marketing professionals responsible for all brand, marketing and digital marketing.
• Manage the Max New York Life brand. Plan creative development & media activities on the brand to meet brand scorecard & market share objectives

Jan 2000 – Jan 2002 · 2 yrs

• Shoppers Stop Ltd, India's leading retail org with a chain of superstores
• Building the brand. Responsible for various elements of the Media Mix viz. advertising, print, OOH & FM. Also led Customer Service and the Loyalty program.