Nov 2022 – Feb 2024 · 1 yr 3 mos · Mumbai, Maharashtra, India

• Develop and implement short/long term strategic marketing plans, sales plans. Forecast to achieve company's sales target and objectives for both products & services.
• Develop and manage sales/marketing operating budgets.
• Preparing sales target & monitor the sales target achievement.
• Responsible for Marketing and sales of all India.
• Responsible for dealer management.
• Responsible for sales team building, sales target achievement through the team's monitoring.
• Direct sales forecasting activities and setting performance goals accordingly.
• Directing market channel development activity and coordinating with sales distribution by establishing sales territories, quotas, and goals
• Monitoring competitor products, sales and marketing activities.
• Ensuring collection of sales proceeds.
• Meeting the objectives and targets of the Marketing Dept.
• Long-term planning, including an initiative geared toward operational excellence.
• Reviewing and analyzing sales performances against programs and plans to determine effectiveness.
• Any other task assign by the Management time to time.

Jul 2022 – Nov 2022 · 4 mos · Mumbai, Maharashtra, India

• Develop Brand Strategies and Brand Plans
• a) Plan and implement long-range operating plans for the portfolio as per organization objectives.
• b) Gather customer & market insights to make informed decisions and analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful post-launch strategies.
• c) Analyze detailed market segmentation to focus sales activities on specific markets.
• d) Conduct consumer research, regarding consumption patterns, and consumer feedback.
• e) Develop and execute Brand strategic plans across different channels and segments.
• f) Provide guidance & collaborate with sales team members to successfully execute a strategic roadmap.
• g) Lead end-to-end execution of marketing programs and go-to-market strategies, leveraging internal support and driving collaboration.
• Tracking Competitor Strategy
• a) Coordinating with a Research agency on the relevant communication strategy of various brands based on various consumer researches across cities.
• b) Analyzing the competitor activity through field visits and secondary data sources.
• c) Compilation of all brand and competitor-related information.
• Developing Competitive Strategies
• a) Conceptualization and implementation of strategies to counter competition.
• Responsible for effectively using budgeting norms
• a) Allocating budget for effective execution of marketing campaigns. Also, to keep track on the same for proper utilization.
• Understanding Brand Trends
• a) Thoroughly analyzing the brand sales month-wise and identifying YoY growth patterns.
• b) Analyze detailed market segmentation to focus sales activities on specific markets.
• c) Conduct consumer research, regarding consumption patterns, and consumer feedback.
• New Product Development
• a) Identify, develop, and launch new concepts and products supporting the brand portfolio.

Apr 2021 – Jul 2022 · 1 yr 3 mos

• Life-cycle optimization through proper strategy, planning, marketing, and delivery.
• Plan and development of marketing strategies for all products to support the end consumers' needs.
• Market intelligence gathering through primary research and customer connect during OJT's.
• Ensuring Budget vs ROI, by time-dependent measurable parameters.
• Developing and delivering customized training as per process need.
• Handling different projects and ensuring timely execution through optimizing Agile Project Management.
• Creating and developing operational plans appropriate to the life cycle of the brand to optimize return.
• Providing support to Field Force by providing the timely product, therapy, and skill training (i.e. OTP, BTP, MTP, etc.).
• Development of marketing & training inputs - creation, content writing, and developing a communication plan for each brand, therapy segment, customer engagement activities / in-clinic activities, etc.
• Ensuring proper & timely identification of training needs & effective execution by a mix of training/coaching/counseling techniques.
• Facilitating participation in regional/national conferences (i.e. IANCON, NSICON, etc.).
• KOL/KBL engagement and management through regional or national round table meets, CMEs, etc.

Apr 2018 – Apr 2021 · 3 yrs

Apr 2016 – Mar 2018 · 1 yr 11 mos

Apr 2015 – Mar 2016 · 11 mos

Nov 2013 – Mar 2015 · 1 yr 4 mos · India

• Achieving assigned sales targets.
• Support team to achieve monthly/quarterly/yearly targets.
• Conduct activities and programs as per division strategy.
• Coaching Field Officers on various OJT aspects like supervision and management responsibilities.
• Monitoring of efforts parameters and execution of strategies.

Oct 2011 – Nov 2013 · 2 yrs 1 mo · Greater Kolkata Area

• Prescription generation, managing chemists and distributors.
• Demonstrate and promote products to doctors and pharmacists.
• Responsible for achieving monthly/quarterly/annual sales targets.
• Launching new products and accelerating the business growth.

Sep 2010 – Oct 2011 · 1 yr 1 mo

• Demonstrate and promote products to doctors and pharmacists.
• Responsible for achieving monthly/quarterly/annual sales targets.
• Launching new products and accelerating business growth.
• Prescription generation, managing chemists and distributors.
• Conducting “hhc” activities.