Mar 2023 – May 2025 · 2 yrs 2 mos

• Solo marketer leading Marketing for SaladCloud, an AI GPU Cloud provider.
• Launched SaladCloud to market (7-digit ARR in 1 year).
• Led Digital, Content, Performance and Product marketing functions

Jun 2022 – Feb 2023 · 8 mos

• Led Tonkean's product marketing around the repositioning into legal & HR tech.
• Led persona development, messaging & positioning.
• Created new sales story/narrative/deck for the different verticals.
• Plus all other things that come with being a Marketer at a startup.

Jul 2021 – Jun 2022 · 11 mos

• Lead the Developer Marketing team with a grand goal: 4x the number of Appian developers in the community in 1 year.
• Led community growth fro 40k to 125k in six months by leading a revamp of target personas, messaging and changing organic/paid strategy from B2B to B2C/B2D
• Introduced influencer marketing, new paid channels, acquisition-focused content and user journey stories that helped accelerate the community growth.
• Lead product marketing functions to introduce 4 new product releases every year
• Revamped release process from one webinar for customers to addressing customers, prospects & partners with targeted messaging, new channels (email, blog, social) and release themes
• Introduced new touchpoints with the product release collateral and reengaged ~10k customers/prospects

Jan 2021 – Feb 2022 · 1 yr 1 mo

Oct 2017 – Jun 2021 · 3 yrs 8 mos · Detroit Metropolitan Area

• Great marketing starts with a great story.
• Every day, I work with our customers, product managers, industry managers, marketing colleagues and more importantly, Simcenter STAR-CCM+, to create engaging stories that convey the benefits of the Simcenter portfolio and the Digital Twin.
• Part CFD engineer and part marketer, I am responsible for Product, Content and Customer Marketing for Simcenter STAR-CCM+.
• Orchestrate strategy and execution of 3 annual product releases
• Design and execute product excitement campaign
• Lead new marketing initiatives around cloud/SaaS adoption, free online trials, virtual reality and SMBs.
• Responsible for Simcenter STAR-CCM+ technical & product marketing to support industry vertical GTM campaigns driving double digit revenue growth from $75M USD in 2010 to $280M USD in 2020
• Started a COVID taskforce in Apr 2020 leading research/collaboration on virus transmission modeling with customers from Aerospace, Automotive and Building industries. Delivered over $1M USD in revenue pipeline and the largest industry webinar to-date (Siemens Airbus webinar)
• Delivered the most successful global technology launch & adoption in product history as the marketing lead for STAR-CCM+ Virtual Reality with product demos, training and evangelism
• Helped Aerospace & Defense sector to 30% growth as Marketing Manager in FY19-20 through successful account-based marketing (ABM) working with business development
• Orchestrated marketing partnerships with over 30 customers in FY20 delivering 20 video and 10 written customer testimonials, an increase of 900%
• Growth hacker and lead blogger managing social media & PR strategy to increase product social following with creative, newsworthy content around current events (Ex: Super Bowl 2019 content generating 150,000+ views and 1000+ followers)
• Published more than 60 articles with customers & 50 product collateral

Oct 2015 – Sep 2017 · 1 yr 11 mos · Detroit Metropolitan Area

• Responsible for generating technical collateral related to STAR-CCM+ software for the Siemens PLM Marketing Department;
• Develop technical material, case studies, brochures, blogs, demo cases and validation cases showcasing benefits of STAR-CCM+, a multidisciplinary simulation tool.
• Technical liaison working with internal and external customers to produce, manage and package marketing content to demonstrate the capabilities and success of STAR-CCM+ and related tools.
• Managed creation and delivery of booth graphics for more than 50 trade shows, leading and managing cross-functional teams.
• Published more than 30 technical articles in leading industry magazines on the benefits of simulation
• Identified, established and managed best practices in content generation and management for the technical marketing team
• Key decision maker for direction of technical marketing projects in collaboration with Global Industry Managers

May 2010 – Oct 2015 · 5 yrs 5 mos · Northville, MI

• Responsible for generation of technical content, case studies, validation, technical articles, presentations, demonstrations and other marketing collateral
• Deliver compelling marketing collateral to support various industry sectors and STAR-CCM+, our flagship software
• Develop and deliver technical content in the form of demos, validation studies, case studies, brochures, technical briefs and articles.

Sep 2008 – Sep 2009 · 1 yr

• Masters Thesis titled ‘CFD Simulation & Analysis of Particulate Deposition from Alternate Fuels on Gas Turbine Vanes’, as part of Turbine Heat Transfer & Aerodynamics group
• Creation and validation of an UDF(User Defined Function) for a deposition model in FLUENT 6.3.26 using C language & application to GE E3 turbine vane
• Delivered an improved particle deposition model for application to turbine vanes with film cooling