Aug 2021 – Nov 2023 · 2 yrs 3 mos · Bengaluru, Karnataka, India

• Building scalable B2C digital products using agile framework to help the Retail brands generate incremental revenue.

Jul 2020 – Aug 2021 · 1 yr 1 mo · Bangalore Urban, Karnataka, India

• Category - E-com, Ready-to-cook, Ready-to-eat, Processed foods & Beverages.

Aug 2018 – Jul 2020 · 1 yr 11 mos · Bengaluru, Karnataka, India

• Category - E,com, Seating, and Collaborative furniture Business.

Aug 2016 – Jul 2018 · 1 yr 11 mos · On-site

• Category - Mattress Business (Premium Segment)
• Kurlon is a well known brand leader in India, marketed as 'No.1 Largest selling mattress In India', known by its popularity in Innovation & providing comfort thru the products.
• Product range- Mattress, Pillows, Bed lenin, & Furnishing.
• KPI-
• Plan & deliver business objectives for the Popular Mattress Category, Modern Trade, B2B & E-Commerce business assigned (Turnover of Rs. 480 Cr. In FY 2017-18)
• Driving product portfolio expansion for the Popular Mattress Category, Modern Trade, B2B & E-Commerce business
• Drive top-line growth via all channels assigned and improve bottom-line along with throughput (price) innovations.
• New product development.
• Drive sales volume via all channels and continuously support sales team to achieve organizational objectives for new product launches.
• Monitor market trends, research consumer markets and competitors’ activities to identify existing product marketing opportunities and key improvement areas.
• Competition Bench marking: Assessing market competition and bench marking the same as per market requirements.
• Major value additions to the Kurlon:
• Launch of ‘Project Phoenix, a complete re-engineering of existing product range within mattress category by introducing ‘Kurlopedic’ technology with a new brand positioning – “When A Mattress Begins To Matter”.
• Launch of ‘Project Airo’, unique preposition to the mattresses with Air-flow technology, which has been an India’s first Airo technology mattress for only specific market pockets.
• Launch of Mattress-In-A-Box (Sleep Station). First Indian mattress to fit inside a small box.
• Launch of exclusive mattress range for E-commerce platforms.
• Launch of exclusive mattress range for B2B business.
• Organized Kurlon Kare Klub annual sales & dealer meet events in co-ordination with trade marketing team for 2016-17 and 2017-18.

Aug 2015 – Jul 2016 · 11 mos · On-site

• Category - Mattress (E-commerce & Modern retail)
• Assist in monitoring inventory levels of all products & raw-materials and provide inputs for analyzing & optimal utilization of the same.
• Assist in development and printing of marketing collaterals incl. brochures, leaflets, pricelists, catalogues etc. and liaise with marketing vendors for prototype development, color-proofing, text-proofing, approvals and all allied activities.
• Assist in back-end support for photo shoots, Audio-Videos (Liaise with Factory, Logistics and Marketing etc.)
• Assist in driving back-end for participation in Exhibitions, Expos, and Town Activations etc.
• To closely work & follow-up with factory for swatches, samples, miniatures, new product development and allied activities.
• Co-ordinate with regional marketing teams for product-launches, events, influencer-meets and all marketing activities.
• Tracking sales data for respective category by ASO and by region on weekly & monthly basis and planning quarterly schemes.
• Weekly Market visits for product competition evaluation - Competition Tracking for Product Gap Analysis (PJP- Monthly).
• Drive the new product development cycle in discussion with category head
• Drive all marketing activities for the entire mattress product portfolio of this segment in liaison with Sales Team & Marketing Team.
• To closely work with agencies for timely execution of task given w.r.t product collateral development and ensure compliances and metrics.
• Prepare weekly and Monthly reports for respective category and to prepare strategy for upcoming monthly sales & operational plan.
• Assisting monthly & annual BTL/ ATL activities for the category.