Pratham Amitabh — Performance Marketing Manager

I have always been fascinated by the power of technology to connect people and businesses, and that fascination led me to pursue a career in digital marketing. As a performance marketer, my focus has been on driving results and delivering measurable ROI for my clients. I have worked on a wide range of campaigns, from PPC and SEO to social media and content marketing, and have developed a deep understanding of how to leverage data and analytics to drive business success. Over the course of my career, I have become increasingly interested in the intersection of marketing and data science. I believe that data science can unlock powerful insights that can help marketers to create more effective campaigns and drive even better results for their clients. That is why I am now looking to transition into a data scientist role, where I can apply my skills in data analysis and modeling to the field of marketing. In my performance marketing role, I have already leveraged analytics to make data-driven decisions. For example, I have used data to identify high-performing keywords and ad creative, to optimize campaigns based on audience behavior, and to measure the impact of various marketing initiatives on business outcomes. I have also worked closely with data scientists to develop predictive models that help to inform marketing strategy and improve campaign performance. Overall, I am excited about the opportunity to continue growing my skills in data science while leveraging my experience as a performance marketer to drive better results for clients. I believe that the combination of these skills will be a powerful asset in today's data-driven marketing landscape, and I am excited to see where this journey will take me.

Stackforce AI infers this person is a performance marketer transitioning into data science within the MarTech industry.

Location: Bengaluru, Karnataka, India

Experience: 5 yrs 9 mos

Skills

Digital Marketing
Performance Marketing
Data Analysis
Paid Media Management
Affiliate Marketing

Career Highlights

Proven track record in performance marketing.
Expertise in data-driven marketing strategies.
Strong background in digital marketing and analytics.

Work Experience

SaaSPay

Growth Marketing Manager (1 yr 2 mos)

SAWO Labs

Senior Analyst - Performance Marketing (6 mos)

Stagwell

Paid Media Specialist (11 mos)

Publicis Media

Affiliate Marketing Specialist (2 yrs)

Omega Inc Pvt Ltd

Market Research Associate (1 yr 3 mos)

Education

Postgraduate Degree at International Institute of Information Technology Bangalore

Postgraduate Degree at GrowthX®

Master of Business Administration - MBA at Coventry University London

Bachelor of Business Administration - BBA at Jain (Deemed-to-be University)

Pratham Amitabh

Performance Marketing Manager

Bengaluru, Karnataka, India5 yrs 9 mos experience

Key Highlights

Proven track record in performance marketing.
Expertise in data-driven marketing strategies.
Strong background in digital marketing and analytics.

Stackforce AI infers this person is a performance marketer transitioning into data science within the MarTech industry.

Contact

Skills

Core Skills

Digital MarketingPerformance MarketingData AnalysisPaid Media ManagementAffiliate Marketing

Other Skills

Google AdsFacebook AdsLinkedIn AdsSEOMarket ResearchKeyword ResearchA/B TestingUser ResearchReportingData VisualizationCampaign OptimizationExcelCampaign ManagementBidding OptimizationData Reporting

About

Experience

5 yrs 9 mos

Total Experience

1 yr 2 mos

Average Tenure

Current Experience

Saaspay

Growth Marketing Manager

May 2022 – Jul 2023 · 1 yr 2 mos · Bengaluru, Karnataka, India

Responsible for creating and executing effective marketing strategies to attract, engage and convert potential customers into paying users.
Managing the company's paid media channels such as Google Ads, Facebook Ads, LinkedIn Ads and other online advertising platforms. I develop and execute digital marketing campaigns, select target audiences, track performance metrics and optimize campaigns.
Conduct market research to identify customer segments, analyze competition and determine the most effective advertising channels. I also work with our content team to create compelling ad copies, images and videos that capture the attention of potential customers. I regularly monitor campaign performance and adjust bids, budgets and targeting to improve ROI.
Helped optimize organic inbound customer acquisition. By conducting keyword research and implementing SEO best practices, we have been able to improve our website's search engine rankings and drive more organic traffic to our site.

Google AdsFacebook AdsLinkedIn AdsSEOMarket ResearchDigital Marketing+1

Sawo labs

Senior Analyst - Performance Marketing

Sep 2021 – Mar 2022 · 6 mos · Bengaluru, Karnataka, India

By implementing data-driven optimizations, I was able to improve our click-through rates (CTR) and conversion rates (CR), resulting in a significant increase in revenue.
Focused on optimising for customer acquisition cost (CAC). By analyzing our campaigns and optimizing our targeting and messaging, I was able to lower our CAC by 25% while maintaining a high level of quality in our customer acquisition efforts.
In addition to digital advertising, I also worked closely with our product and engineering teams to implement website and app optimizations that improved our user experience and drove higher engagement rates. By conducting A/B testing and user research, we were able to identify key pain points and optimize our user flows, resulting in a 15% increase in user engagement.
I also implemented robust reporting and analysis frameworks to track and report on our key metrics in real-time. By utilizing data visualization tools and dashboards, I was able to provide our executive team with timely insights that informed our business decisions.

Data AnalysisA/B TestingUser ResearchReportingData VisualizationPerformance Marketing

Stagwell

Paid Media Specialist

Oct 2020 – Sep 2021 · 11 mos · Bengaluru, Karnataka, India

Helped reduce campaign costs by 15% through bidding and spend optimizations.
Worked on and gained experience in running paid campaigns on advertising platforms such as Facebook, YouTube, Google, Amazon, Twitter, LinkedIn, Snapchat and MSAN.
Created custom Excel report formats to provide detailed insights to the client (Power Pivot). This helped partially automate the reporting process, which lead to an overall 40% reduction in reporting time.
Helped establish a 1:4 ROAS benchmark for a client by implementing the use of more optimised branded content in the paid ads and increasing bids on branded keywords.
Helped manage $1M+ monthly ad budget with the client account manager for a US based mortgage company.
Built tracking tags using DCM for various clients in the retail, finance and travel categories. Managed more the 100+ tags.

ExcelReportingCampaign ManagementBidding OptimizationPaid Media Management

Publicis media

Affiliate Marketing Specialist

Aug 2018 – Aug 2020 · 2 yrs · Bengaluru, Karnataka, India

Worked with clients in various verticals (travel, retail and B2B), such as Symantec, Staples, GAP, OnePlus and Expedia.
Helped improve the reporting format by using searchlight intelligence, incorporating data from various reliable sources and providing the client with robust performance data. Received multiple recognitions for providing detailed insights to clients.
Played a key role in onboarding Expedia and Hotels.com for the Europe, EMEA and APAC regions. Tasks ranged from handling the gathering and exchange of data from the current programme and sharing it with the account teams, account integration, migration of the client’s current partners onto our platform, helped with workflow management and delegated tasks to six other analysts and reported directly to my manager.
Recognised with an award for being the top collaborator by the director of operations in India, by displaying key leadership skills in the company.

Data ReportingClient ManagementPerformance AnalysisAffiliate Marketing