Apr 2023 – Mar 2024 · 11 mos

• Took a purposeful career break to pursue personal passions and self-discovery.

Oct 2021 – Mar 2023 · 1 yr 5 mos · Greater Bengaluru Area

• I've been entrusted with ownership of key products, encompassing apps, websites, and dashboards that directly impact the student experience and engagement. My primary responsibility revolves around enhancing the paid student user journey by meticulously productizing features and launching new functionalities. By reducing manual interventions, I've significantly improved the usability of our app and dashboard, fostering higher engagement levels.
• Driving growth is at the heart of my mission, and I've achieved this by dedicating efforts to increase the trial class joining rate, create revenue through multi-channel referral program. My initiatives on the dashboard for demo students and enhancements to our website have not only streamlined the process but have also led to a substantial improvement in the overall user experience.

May 2020 – Oct 2021 · 1 yr 5 mos · Hyderabad, Telangana, India

• In the dynamic domains of online pharmacy and diagnostics, I've been instrumental in driving product excellence through collaboration with UI/UX designers, technology experts, and operations teams within an agile framework. My role has revolved around the strategic ideation, development, and deployment of new features, ensuring seamless integration to enhance user experiences.
• As a product manager, I've taken charge of outlining comprehensive product roadmaps and adeptly prioritizing features based on their urgency and significance, efficiently managing backlogs to meet strategic objectives.
• To ensure precise performance measurement and optimization, I've implemented robust event tracking systems using WebEngage and CleverTap, enabling in-depth analysis of metrics, funnels, and user journeys for effective communication strategies.
• One of my significant achievements has been the implementation of a content management system, facilitating real-time configurability of various content elements on the front-end, contributing to dynamic user experiences.
• In addition to strategic product management, I possess hands-on experience in understanding core objectives, translating them into use cases, crafting user stories, and creating wireframes to effectively guide product development and achieve desired outcomes.

May 2016 – Apr 2020 · 3 yrs 11 mos · Mumbai, Maharashtra, India

• n my role, I've accumulated extensive experience in the realm of payment solutions, encompassing Forex cards, Business cards, and Digital wallet apps. Here's a concise summary of my contributions:
• I've led the successful launch of two fee variants of ICICI Bank Forex Cards, the Sapphiro Travel Card, and the Coral Travel Card. My responsibilities included conceptualizing the value proposition, conducting PnL analysis, collaborating with clients to develop enticing offers, and liaising with network partners for rigorous testing and approvals. Additionally, I worked closely with the technology team to establish new product specifications and with operations to streamline post-launch order processes.
• Product marketing has been a forte, where I've strategically devised and overseen seasonal mega campaigns to drive customer acquisition. Crafting targeted communications for various customer segments has been a key focus.
• Collaboration has been pivotal to my role. I've effectively coordinated with multiple stakeholders, including Technology, Operations, Digital channels, Legal, and Compliance, to ensure seamless project delivery.
• Beyond launches, I've also played an integral role in product and process enhancement initiatives aimed at enriching the customer experience.
• Managing the portfolio has involved a deep understanding of the customer lifecycle, enabling me to create comprehensive communication plans that boost spending and Forex card load amounts.
• In branch sales, I've organized and executed recognition and reward (RnR) activities for the sales team and orchestrated internal branch marketing efforts to drive sales of newly launched variants.

Apr 2015 – Jun 2015 · 2 mos · Mumbai

• Designed concept, price & packaging for a new product offering. Conducted field visits and consumer interviews to understand the project requirements and analysed consumer usage & attitude towards product.

May 2013 – Jul 2013 · 2 mos · Greater Hyderabad Area