Pratiksha Misra PM, MBA

Product Marketing Manager

Mamer, Luxembourg, Luxembourg15 yrs 7 mos experience
Highly Stable

Key Highlights

  • Over 11 years of experience in education strategy.
  • Proven track record in driving enrolment growth.
  • Expertise in building institutional partnerships.
Stackforce AI infers this person is a strategic consultant in the education sector with a focus on product marketing and enrolment growth.

Contact

Skills

Core Skills

Business DevelopmentCustomer Acquisition StrategiesRecruitingProgram ManagementSalesMarketing StrategyData Analysis

Other Skills

Strategic PartnershipsCustomer Relationship Management (CRM)Market ResearchManagementNew Business DevelopmentInternational SalesInternational RelationsAnalytical SkillsCorporate CommunicationsProgram DevelopmentStrategyCustomer EngagementMolecular DockingCustomer SatisfactionOutsourcing

About

With over 11 years of experience as a strategist in the education sector, I specialise in product marketing and enrolment growth for executive education and upskilling-focused offerings across multiple geographies. I have led the end-to-end design, positioning, and go-to-market strategies for high-impact education products, driving scalable enrolment growth through higher education institutions and corporate partnerships in Europe and India. Skilled in both B2B and B2C marketing, I bring a proven ability to drive omni-channel lead generation through advertising, partner marketing, and impactful online and offline events. My expertise lies in building and optimising end-to-end customer journeys that accelerate demand, improve conversion, and unlock sustainable growth across markets. I focus on revenue generation through institutional collaborations and strategic partnerships rather than student-led fee models. Leveraging digital marketing, CRM and LMS platforms, data analytics, and business development, I enable product-led growth while ensuring strong market fit and consistent enrolment performance across regions.

Experience

15 yrs 7 mos
Total Experience
1 yr 10 mos
Average Tenure
5 mos
Current Experience

Freelance

Independent Product Marketing Consultant

Dec 2025Present · 5 mos · Luxembourg · On-site

Business DevelopmentCustomer Acquisition StrategiesStrategic PartnershipsCustomer Relationship Management (CRM)Market Research

Hec liège luxembourg

Student Recruiting Manager

Sep 2022Nov 2025 · 3 yrs 2 mos · Luxembourg, Luxembourg · On-site

  • Driving 40% YoY enrolment growth across programs.
  • Data-driven and results-focused, optimising program effectiveness and engagement to shape the future of executive education.
  • Successfully developed high-impact in-demand business programs resulting in increased student engagement and enrollment.
  • Developed 50+ C-Level & Institutional Partnerships.
RecruitingManagementNew Business DevelopmentInternational SalesInternational RelationsProgram Management+9

Sacred heart university

Admissions Manager| Ex-Jain University, Symbiosis University, ISB Hyderabad, Amity University

Nov 2020Jul 2022 · 1 yr 8 mos · Luxembourg

  • An experienced professional in marketing & sales for the education programs offered by the university. Proficient in customer acquisition and its measurement through various channels, establishing potential partnerships for the brand awareness and corporate partnerships. Recruitment of International MBA students for the programs, Instrumental in process improvement and standardization.
  • Program Manager: Sustainability in Action Leadership Platform
  • Involved in managing the day-day operations, business development, recruitment marketing and defining the scope of the overall program
ManagementAnalytical SkillsSalesStrategyBusiness Development

Jain (deemed-to-be university)

Sr. Media Executive

Jun 2019Nov 2019 · 5 mos · Bengaluru, Karnataka

  • Conceptualize and create Global Marketing Campaigns for new businesses, Campaign Operations Management, Process Improvement & Standardization, Customer Segmentation and Targeted Communication
ManagementAnalytical SkillsStrategyBusiness DevelopmentMarketing Strategy

Symbiosis international university

SIU Information Officer

Sep 2015Jun 2017 · 1 yr 9 mos · pune

Analytical SkillsBusiness Development

Indian school of business

Consultant, Marketing,Admissions

May 2014Mar 2015 · 10 mos · hyderabad

  • Digital marketing, Brand Management, Service Marketing, Internationalisation, Brand promotion for the flagship MBA program (PGP)
Analytical SkillsBusiness Development

E4e

Accounts Recievable Department

Dec 2012Jan 2014 · 1 yr 1 mo · Noida Area, India

  • Led a team of 20 team members with respect to revenue cycle management ensuring delivery, quality, process and training. Awarded by the client for 100% quality achievement.
  • Analyzed the work flow process using time motion study and standardized the TAT.
  • o Time motion study resulted in 50% reduction in errors and increasing productivity of workforce.
  • Analyzed quality of process with respect to mediclaim rejections to deliver finest clientele services.
  • Responsible for rolling out daily team reports and systematic TAT management adhering to tough deadlines.
  • Worked as a coherent interface between the respective client and team. (ETA assistance)
Analytical SkillsBusiness Development

Porteck corporation

AR executive

Jan 2012Dec 2012 · 11 mos · Noida Area, India

  • Responsible for smooth processing of medi-claims and was cross trained on working with various departments like appeals, denials, eligibility, authorizations and medical coding.
  • Rewarded twice as the “achiever of the month” in terms of process targets.
  • Instrumental in smooth processing for denial claims using platforms like PARCS, ADS and Next Gen.
  • Efficiently prioritized bulk mediclaim data and analyzed the respective ETA’s to their deliveries.
  • Conducted training sessions for different teams as a subject matter expert on process, behavioral science and HIPAA guidelines.
Analytical Skills

Rasa lifescience & informatics

Trainee

Sep 2011Dec 2011 · 3 mos · Pune Area, India

  • Topic: “ATP competitive inhibitor for SIK2, a centrosome kinase using insilico
  • Approach”
  • Description: The main objective of the project was to identify certain scaffold molecules that can be used as drug candidates for treatment of ovarian cancer through insilico approach. Insilico methods like molecular docking can be carried out to develop a drug molecule. The project further involved determination and study of target template of SIK2 using Swiss Model. Docking studies of the agonists were carried out to find the best lead molecules using AUTODOCK Tool to investigate binding properties and energies of potent agonists of SIK2 for experimental validation

Amity university

Graduate Student

Aug 2006Dec 2011 · 5 yrs 4 mos · noida

Education

HEC Liège

Master of Business Administration - MBA — General

Feb 2023Mar 2025

Amity University

Master of Technology (MTech) — Biotechnology

Jan 2006Jan 2011

Amity Institute of Biotechnology

Master of Technology (MTech) — Biotechnology

Jan 2006Jan 2011

Cambrian Hall

12th; ISC

Jan 2005Jan 2006

Cambrian Hall

10th; ICSE

Jan 2004Present

Stackforce found 100+ more professionals with Business Development & Customer Acquisition Strategies

Explore similar profiles based on matching skills and experience