Pratyaksh Sharma

Digital Marketing Specialist

Gurugram, Haryana, India11 yrs 7 mos experience

Most Likely To Switch

Key Highlights

Expert in blending analytics with creative marketing strategies.
Proven track record in driving measurable brand impact.
Skilled in B2B marketing and consumer engagement strategies.

Stackforce AI infers this person is a Marketing Leader with expertise in Brand Management and Consumer Engagement in the MarTech industry.

Contact

Skills

Core Skills

Brand MarketingMarketing StrategyBrand Management

Other Skills

Brand & Consumer marketing StrategyProduct adoptionB2B / Dealer partner AcquisitionBuyer & Seller Funnel conversionsUI/UXContent & performance InitiativesClevertapAppsFlyerMixpanelAmplitudeMeta & Google adsConsumer communicationTrade / B2B MarketingSocial Media content strategyPerformance metrics

About

Marketing Leader | Analytics meets Creative | Growth Engine Builder I see marketing as the growth engine of any organization—fueled by storytelling, sharpened by comprehension, and validated by tracking. My sweet spot sits at the intersection of analytics and creative thinking. I've delivered across brand building, performance marketing, and tactical campaigns, always with one north star: driving measurable impact. Whether it's decoding consumer behavior or crafting narratives that stick, I believe the best marketing solves problems before it sells products.

Experience

11 yrs 7 mos

Total Experience

1 yr 11 mos

Average Tenure

2 yrs 7 mos

Current Experience

Olx india

2 roles

Marketing Lead

Promoted

Apr 2025 – Present · 1 yr 1 mo

Brand & Consumer marketing Strategy & execution
Solving Product adoption & comprehension
B2b / Dealer partner Acquisition , engagement & retention
Driving Buyer & Seller Funnel conversions through UI/UX, Content & performance Initiatives
Tools : Clevertap, AppsFlyer, Mixpanel, Amplitude, Meta & Google ads

Brand & Consumer marketing StrategyProduct adoptionB2B / Dealer partner AcquisitionBuyer & Seller Funnel conversionsUI/UXContent & performance Initiatives+7

Head of Brand

Sep 2023 – Mar 2025 · 1 yr 6 mos

Owning all consumer communication online & offline
Leading Trade / B2B Marketing for all Dealer Partners across 12 categories with focus on Acquisition, renewals & engagement
Social Media content & creative strategy
Established performance metrics for social media to evaluate campaign success, impact : Engagement up by 20%, Followers up by 15% across platforms
Leading Customer & dealer research, currently building Brand Track, UI/UX and consumer sentiment research modules
Seo Content strategy, on and off platform
Working on monetization strategies for 6 categories at Olx
Traffic ownership with Current MAU at 30M Users & 250 M Sessions (App + Web)
CRM engagement KPIs are owned by brand, Improved CTR by 50% Ownership around category and city launches, Creative communication, marketing Budget and all Agency interactions

Consumer communicationTrade / B2B MarketingSocial Media content strategyPerformance metricsCustomer & dealer researchSEO Content strategy+5

Apollo 24|7

2 roles

Senior Manager - Brand

Apr 2022 – Sep 2023 · 1 yr 5 mos · Gurugram, Haryana, India

Complete Strategic and Execution Ownership of all brand Initiatives@ Apollo247
1. Social Media Campaigns
2. Consumer Reseach & Insights
3. Media Planning
4. Outdoor & TV campaigns
5. Digital Brand Campaigns
6. Online Reputation Management
7. CRM Communication

Social Media CampaignsConsumer Research & InsightsMedia PlanningOutdoor & TV campaignsDigital Brand CampaignsOnline Reputation Management+3

Brand Manager

Feb 2021 – Mar 2022 · 1 yr 1 mo · Gurugram, Haryana, India

Complete Strategic and Execution Ownership of all brand Initiatives@ Apollo247
1. Social Media Campaigns
2. Consumer Reseach & Insights
3. Media Planning
4. Outdoor & TV campaigns
5. Digital Brand Campaigns
6. Online Reputation Management
7. CRM Communication

Social Media CampaignsConsumer Research & InsightsMedia PlanningOutdoor & TV campaignsDigital Brand CampaignsOnline Reputation Management+3

Makemytrip

Brand Manager

Sep 2018 – Feb 2021 · 2 yrs 5 mos · Gurgaon, Haryana, India

Coffee day beverages

2 roles

Area Sales Manager

Apr 2018 – Sep 2018 · 5 mos · New Delhi Area, India

Horeca segment for selling coffee vending machines and consumables. Also distributor management for stock management and billing. Team management role

Territory Sales Manager

Sep 2016 – Mar 2018 · 1 yr 6 mos · New Delhi Area, India

Ibm

Campaign Specialist

May 2016 – Aug 2016 · 3 mos · Bangalore

Working on Asean Country marketing projects for IBM. Managing the budgets and doing financial planning.

Treebo hotels

Sales Intern

Feb 2016 – May 2016 · 3 mos · Bengaluru Area, India

Undertaking corporate sales.

Parag milk foods

Sales Intern

May 2015 – Jul 2015 · 2 mos · Bengaluru, Karnataka, India

Was responsible for Implementing end to end Sales deals in the HORECA segment of the industry

Indiabulls technology solutions limited

Network Administrator

Jul 2012 – Jun 2014 · 1 yr 11 mos · Gurgaon, India

Worked on managing the operations of Internet lease lines of 300 branches that Indiabulls housing loans has, moreover did a complete migration project from one network to another.