Jul 2023 – Sep 2025 · 2 yrs 2 mos · New York, United States · Remote

• Drove 40,000 new active users in first week and 3x web score improvement by launching new company website with upgraded UX, React UI-framework, fresh marketing content and 20,000 existing articles; resulting in 40K new active users in first week, 3x improvement on web score, 23% improvement in accessibility and 59% improvement in speed.
• Achieved 30% increase in membership revenue per member and 98% retention rate by executing a new product strategy and the digital transformation of a 123-year-old company with reimagined flagship product relaunch.
• Simplified the product subscription plans by consolidating 9 membership plans into 3, increasing revenue for lower tiers and improving engagement for users in each tier.
• Reduced page count by 20% while launching 7 new features by redesigning the information architecture, achieving 100% of target metrics within 10 months.
• Instituted strategic design vision and user research methods to identify and integrate new data sources like USDA market movement, weather and transport risks for predicting real-time price fluctuations in the commodities.
• Conceptualized new risk mitigation and cost prediction tool by leveraging $40 billion of A/R aging data and 2,000,000+ trade reports to inform the design of a predictive index, emphasizing supplier discovery and market research.

Oct 2021 – May 2023 · 1 yr 7 mos · New York, United States · On-site

• Integrated 5 disparate products into single VTS unified platform by leading cross-functional collaboration and end-to-end product design enabling data-driven decisions, streamlined workflow and improved efficiency for commercial real estate clients.
• Reduced design redundancy by 6x and component count by 77% by establishing UX patterns and engagement strategies in the Terra design system, resulting in that standardized UX/UI across all products, and achieving a 2x-4x improvement in the design-to-developer handoff process.
• Promoted design consistency and continuous learning by managing design system operations, including a dedicated website to document UX principles, promote best practices, and understand component library API.
• Elevated usability, accessibility, and design system expertise by mentoring 20+ cross-functional team members on end-to-end product design and UX patterns.

May 2018 – Oct 2021 · 3 yrs 5 mos · New York · On-site

• Championed the adoption of a unified design system across 200+ designers and engineers by driving end-to-end implementation of UX patterns and foundational architecture, improving team collaboration and engagement strategies.
• Improved design asset discoverability and hand-off efficiency by 50% by establishing automated processes and a single source of truth for cross-functional teams, enhancing product design quality and speed to market.
• Enabled consistent and scalable design solutions across digital channels by spearheading UX governance to democratize contributions of new UX patterns, define prioritization, and manage cross-functional product channels.
• Streamlined branding, UX, and development cycles for enterprise products by transforming design and engineering collaboration through end-to-end integration of design system, leading to more efficient and cohesive team collaboration.
• Promoted industry best practices and influenced design system maturity by leveraging engagement strategies and cross-functional partnerships to align with Atlassian-level standards for design system adoption and team collaboration.

Oct 2014 – May 2018 · 3 yrs 7 mos · Hackensack, NJ · On-site

• Increased call duration by 1.4x and meetings by 1.8x and direct calls by 2.8x for Vidyo Connect, a customizable enterprise-level video communication platform through end-to-end product design, leading a cross-functional team and defining UX patterns and engagement strategies.
• Managed and grew the front-end team from 2 person to 12, establishing scalable UX patterns and engagement strategies that supported team collaboration.
• Synthesized a unified enterprise platform solution by collaborating cross-functionally with high-profile clients (e.g., Bloomberg, Kaiser Permanente) clients to define common product design and UX patterns.
• Surpassed 3 billion minutes of talk time and 150 million conference calls within two years by directing end-to-end product design and team collaboration for the enterprise video-conferencing platform.

Jun 2009 – May 2013 · 3 yrs 11 mos · Bengaluru Area, India

• Increased efficiency of user-access control by 12x by leading end-to-end product design and implementation of high-speed report generation algorithms within a cross-functional team, leveraging UX patterns and team collaboration.
• Reduced UI regression testing time by 80% by developing a Selenium-based regression suite, enhancing engagement strategies and UX patterns adoption.
• Expanded web portal knowledge base to India and Southeast Asia and increased development resource size by 30% through end-to-end development and cross-functional collaboration.