Aug 2022 – Dec 2025 · 3 yrs 4 mos

• Sales & Financial Services
•  Retail & B2B/B2C Sales Enablement – Driving sales growth through structured funnel
• management and solution-based selling.
•  Affordability Solutions (Brand EMI, Pay Later, BNPL) – End-to-end handling of paper
• finance, EMI schemes, and consumer lending platforms (Bajaj, HDFC, IDFC, Paytm POS,
• etc.
•  Finance Operations – Tracking offers, managing reconciliations, and coordinating
• settlements with financial partners.
•  Stakeholder & Partner Engagement
•  OEM Onboarding & Brand Engagement – Successfully onboarded and managed
• partnerships with brands like Vivo, Oppo, Apple, Realme, etc.
•  Cross-functional Collaboration – Working closely with internal teams (Sales, Product,
• Finance, Operations) to launch and manage services.
•  Strategic & Analytical Abilities
•  Data & Excel Reporting – Skilled in maintaining accurate MIS, tracking KPIs, and
• supporting decision-making with analytical insights.
•  Competitor & Market Analysis – Identifying trends and improving affordability
• penetration based on market research.
•  Leadership & Team Management
•  Team Leadership & Training – Leading service teams, conducting trainings, and ensuring
• quality service delivery across 400+ outlets.
•  Retailer Engagement & Support – Understanding retailer needs, providing timely
• solutions, and enhancing relationship management.
•  Customer-Centric Approach
•  CRM (Customer Relationship Management) – Ensuring satisfaction through proactive
• support and feedback loops.

Aug 2022 – Aug 2024 · 2 yrs

• Spearheaded the launch and operational execution of finance services across 400+
• retail stores, including Brand EMI, Pay Later, and Paper Finance with NBFCs like
• Bajaj, HDB, IDFC, HDFC, Home Credit and Paytm POS.
•  Partnered with brand alliance teams and issuers to structure Cashback/Discount
• EMI schemes, ensuring alignment on offer validity, disbursement ratios, and live
• portal configuration.
•  Led OEM onboarding onto the SmartDukaan platform; established relationships
• with leading brands to expand affordability penetration.
•  Delivered consistent month-end financial closures by coordinating brand-bank
• merchant fund reconciliations, supported by Excel-based MIS reports and
• dashboards.
•  Resolved offer misconfigurations or expired schemes by coordinating with tech
• and ops teams, preventing revenue leakage and improving partner trust.
•  Collaborated with cross-functional teams (Product, Sales, Operations) to enable
• seamless rollout of new finance schemes and address live-market feedback.
•  Developed and executed retailer training programs to boost EMI adoption and
• ensure accurate communication of brand offers at the point of sale.
•  Created tracking frameworks to monitor offer uptake, start/end validity, and brand
• funding ratios, improving operational visibility by 30%.

Jul 2013 – Aug 2022 · 9 yrs 1 mo · New Delhi, Delhi, India · On-site

• Achieved and exceeded monthly and quarterly smartphone sales targets across
• B2C retail channels.
•  Delivered exceptional customer experience through effective product
• demonstrations and personalized consultation.
•  Managed in-store promotions, visual merchandising, and adherence to Samsung's
• retail display standards.
•  Built strong relationships with retail partners and ensured timely inventory
• replenishment and availability.
•  Analysed competitor strategies and provided valuable feedback to regional
• leadership for pricing and promotion decisions.
•  Maintained CRM logs, tracked repeat customers, and generated daily/weekly sales
• performance reports.
•  Conducted training and mentorship for junior sales staff to drive team
• performance.

Dec 2012 – Jul 2013 · 7 mos · Delhi, India · On-site

• Handled walk-in customer queries and closed high-ticket sales through consultative
• selling techniques.
•  Conducted in-store promotions and demonstrations to enhance product visibility and
• drive conversions.
•  Met and exceeded daily and monthly sales targets for smartphones and accessories.
•  Organized corporate meetings and product trials to acquire institutional clients.
•  Reported sales metrics to regional managers and participated in product training
• workshops.

Feb 2012 – Dec 2012 · 10 mos · Delhi, India · On-site

• Maintained strong customer relationships to support repeat business and referrals.
•  Negotiated sales deals and executed customer agreements to drive consistent revenue
• generation.
•  Provided accurate product details and comparison insights to aid customer decisions.
•  Maintained up-to-date records of leads, prospects, and closed sales in the CRM system.
•  Achieved monthly and quarterly sales KPIs as defined by the management team.

Jul 2011 – Feb 2012 · 7 mos · Ghaziabad, Uttar Pradesh, India · On-site

• Managing teams with focus on excelling business targets & service delivery metrics.
• Responsible for the achievement of monthly & daily sales targets.
• Responsible for arranging stocks for the store on weekly basis.
• Responsible for maintaining discipline in the stores.
• Additional responsibility includes arranging of staff for the new stores.