Prem Anand M S

Business Development Executive

Bengaluru, Karnataka, India12 yrs 1 mo experience

Key Highlights

Proven track record in category management.
Strong analytical abilities with a data-driven approach.
Led high-performing teams to maximize business growth.

Stackforce AI infers this person is a B2C category management expert with a focus on e-commerce and digital marketing.

Contact

premam2018@email.iimcal.ac.in 7044401554 LinkedIn

Skills

Core Skills

GtmStrategic PlanningProgram ManagementRevenue ManagementProduct ManagementE-commerceSales And Marketing

Other Skills

Agile Project ManagementAnalytical SkillsApparelAssortment StrategiesBusiness AnalysisBusiness DevelopmentBusiness PlanningBusiness Process ImprovementBusiness ProfitabilityBusiness StrategyBusiness-to-Business (B2B)Category ManagementCommercialsCommunicationCompetitive Analysis

About

Result oriented professional with a proven track record in category management. Skilled in driving strategic initiatives, optimizing product portfolios, and leading high-performing teams. Strong analytical abilities and a data-driven approach to maximize business growth and customer satisfaction.

Experience

12 yrs 1 mo

Total Experience

1 yr 6 mos

Average Tenure

1 yr 1 mo

Current Experience

Xiaomi india

Senior GTM Manager - Smartphones

May 2025 – Present · 1 yr 1 mo · Bangalore Urban, Karnataka, India · On-site

GTMStrategic Planning

Unacademy

Associate Director

Mar 2024 – May 2025 · 1 yr 2 mos · Bengaluru, Karnataka, India · On-site

Critical ThinkingConversion OptimizationThinking SkillsProgram ManagementPnLKey Performance Indicators+7

Practo

Senior Category Manager

Mar 2022 – Mar 2024 · 2 yrs · Bengaluru, Karnataka, India

Revenue ManagementRevenue & Profit GrowthOperations ManagementE-CommerceCritical ThinkingProduct Management+31

Myntra

Category Manager

Apr 2021 – Mar 2022 · 11 mos · Bangalore Urban, Karnataka, India

Flipkart

Category Manager

May 2020 – Apr 2021 · 11 mos · Bengaluru, Karnataka, India

▪ Co-owned the P&L, managed a topline number of 300 Cr per year, handled 4 Super Categories
▪ Managed 15 FK private label brands & 30 Myntra Fashion Brands in Women’s Clothing Category
▪ P&L optimization–owned business strategy, inventory management, quality improvement, growth management
▪ Formulated launch of MFB in FK universe basis the industry BM analysis & demand mapping
Signed & launched 3 international brands in market with exclusive rights totaling 50 CR in annual GMV
▪ 5 of 45 managed brands within top 10 in FK universe (3500+ brands); 2 of 5 topped in conversion
▪ Improved conversion of HOB by 37.5%through selective delisting, price optimization & DOH mapping
▪ Received Instant Karma award for cross functional stakeholder management & effective planning

Influencer MarketingRevenue ManagementRevenue & Profit GrowthE-CommerceMarket AnalysisConversion Optimization+27

Bizongo

2 roles

Manager - Client Growth

Jul 2018 – May 2020 · 1 yr 10 mos

Received " CULTipreneur " award for exemplary achievement
Awarded " The Busy Bee " during the annual event of Bizongo ( ABCD )
Received the " Team Award " for Q2 FY 19-20

Revenue ManagementMarket AnalysisConversion OptimizationPnLKey Performance IndicatorsSales and Marketing+8

Management Trainee

Apr 2018 – Jun 2018 · 2 mos

Ib hubs

Summer Internship

Apr 2017 – May 2017 · 1 mo · Greater Hyderabad Area

Collaborated with CEO & VP in developing end-to-end Business Model of Deep Tech (AR/VR) Accelerator
Prepared ‘Startup Guide’ for Investors education including all aspects of risks,rewards & economics involved in investment
Projected 37% delivery cost reduction by designing robust logistics network by optimizing location centers
Constructed Entrepreneurial Framework for developing Start-up ecosystem across 45+Universities influencing 60 Lakhs+ students
Analyzed Start-up policies of 12 different states & recommended effective changes in U.P Start-up Policy
Effectively identified the best locations for 60 hubs and 6 research excellence centers to be set up in State of U.P
Developed Financial Model for 500 Crore+ proposed investments in U.P state for 5 year period
Designed Media Partnership Proposals & increased media coverage for ‘Startup School’ program
Converted 8 online & 2 offline Media Partners to promote iB Hubs Social initiative, ‘Startup School’ (20+ Startups)
Prepared schedule and financial planning for the proposed AR VR MR Expo, pre-events, promotions and launch programs for the new product to be launched
Achievements
Received “Best Intern of the Year “award (out of 14 interns) from Top B-Schools across India
Rewarded INR 5 Lakhs for Outstanding Performance during Internship at iB Hubs
Appreciated by Dean, IIM Calcutta & received a Letter of Appreciation from the CEO of iB Hubs