Prerika Arora

CEO

Dubai, United Arab Emirates7 yrs 3 mos experience

Most Likely To Switch

Key Highlights

6 years of experience in CRM and lifecycle marketing.
Expert in campaign automation and customer engagement.
Proven track record in boosting customer retention.

Stackforce AI infers this person is a MarTech professional with strong expertise in CRM and customer engagement strategies.

Contact

Skills

Core Skills

Crm StrategyLifecycle MarketingProduct ManagementCampaign ManagementE-commerce Operations

Other Skills

Affiliate MarketingBrand DevelopmentBrand ManagementBusiness AdministrationBusiness AnalysisBusiness InsightsBusiness PlanningBusiness StrategyBusiness developmentBusiness-to-Business (B2B)Campaign Performance AnalysisCampaign StrategiesCampaignsCustomer DataCustomer Engagement

About

With 6 years of experience in CRM, retention, and lifecycle marketing, I specialize in boosting repeat purchases, increasing CLV, and reducing churn through personalized, data-driven strategies. Currently leading CRM for Vedix & SkinKraft, managing omnichannel campaigns across Email, SMS, and WhatsApp to enhance customer engagement. 🔹 Expertise in MoEngage & Clevertap for campaign automation and segmentation 🔹 Proven track record of scaling retention programs & optimizing customer journeys 🔹 Passionate about growth, customer engagement, and maximizing impact Always eager to exchange ideas on CRM innovations, retention marketing, and customer lifecycle strategies—let’s connect!

Experience

7 yrs 3 mos

Total Experience

1 yr 7 mos

Average Tenure

3 yrs 4 mos

Current Experience

Vedix

CRM Manager

Feb 2023 – Present · 3 yrs 4 mos · Hyderabad, Telangana, India · On-site

Leading CRM strategy across Email, SMS, WhatsApp, driving engagement & repeat purchases
Leveraging Clevertap for advanced automation, personalization & segmentation
Designed customer journey strategies that improved retention & LTV

Revenue GenerationMarketing AnalyticsCampaign StrategiesMarket SegmentationProduct Lifecycle ManagementMarketing Campaigns+14

Bijak

Assistant Marketing Manager - CRM

Apr 2021 – Feb 2023 · 1 yr 10 mos · Gurugram, Haryana, India · Remote

Revenue GenerationMarketing AnalyticsCampaign StrategiesProduct Lifecycle ManagementMarketing CampaignsPersonalization+11

Shopmatic

Project Management Intern

May 2020 – Sep 2020 · 4 mos · Singapore

Performed market research to understand the challenges faced by Shopmatic merchants in marketing their websites.
Strategised, designed, and launched a product & service line - “Keywords and Social Media Starter Guides” that helped merchants in bringing traffic to their website

Customer DataData Analysis

Pataka - the store

Founder and E-commerce Operations Manager

Apr 2018 – Mar 2019 · 11 mos · Hyderabad, Telangana, India

Independently operated all segments of business for my online store that sold quirky bookmarks, mugs, and notebooks
Assessed the market trends in India to recognize the gaps and built an online selling strategy
Succeded in bringing 70+ orders for the business with a 200% return on investment

Revenue GenerationMarketing CampaignsPersonalizationE-commerce Operations

Mediamint

Ad Operations Campaign Manager

Jul 2017 – Apr 2019 · 1 yr 9 mos · Hyderabad, Telangana, India

Administered the performance of 900+ display advertising campaigns worth 10 million USD per year
Secured 30 new accounts for the CPG vertical by ensuring all campaigns performed as per client direction and met KPI goals (click-through rate and conversions) through consistent monitoring

Campaign StrategiesMarketing CampaignsCustomer DataCampaignsData AnalysisCampaign Management