Sep 2015 – Mar 2017 · 1 yr 6 mos · Gurgaon, India

• ✪ Marketing
• Responsible for managing social media portfolios of 150+ clients
• Planned, designed and executed lead generation and brand building campaigns on Facebook and Instagram for clients
• Organized and managed 3 events in association with Google India for awareness of digital marketing in automobile industry
• Designed marketing proposals for selling digital marketing packages
• P&L responsibility for social media marketing services for clients
• ✪ Strategy
• Digital Marketing planning- reports, optimization of campaigns, budget allocation for automobile OEM clients
• Formulated process for periodic business-reviews, gap-analysis and formulated associated reports/presentations
• ✪ Customer Experience
• Built and Launched Client Satisfaction Score Survey
• Regularly meeting clients to understand pain-points
• ✪ Product Management
• Drafted new features for website back-end to support digital marketing solutions for clients
• Designed mock-ups for new features and carry out User Acceptance Test (UAT)

Feb 2015 – Sep 2015 · 7 mos · Gurgaon, India

• Headed Risk and recovery in reverse supply chain at Jabong. Coordinated with logistic partners for Quality Check(Q.C) and prevent fraud in Reverse operations
• Estimated risk in various processes in returns , blocked fraud customers on basis of their fraud history
• Introduced auto blocking on CRM which resulted in reduction of resolution TAT from 5 days to 2 Days
• Introduced a mechanism for Quality Check or product inspection, resulted in improvement of Response TAT by 50%
• Managed calling team (6 employees) for Online/Offline escalations in reverse operations to reduce negative online footprint
• Managed Return Risk Analytical team (4 employees) to resolve customer’s queries and customer retention by providing proper resolution

Jun 2013 – Dec 2014 · 1 yr 6 mos

• Headed TPM and translated TPM to local culture for 80 shopfoor employees and 10 managerial employees, lead 9 circles in factory, trained 80 man-hours daily
• Helped Marketing & Brand of Lipton to launch new SKUs
• Conducted TPM audits, monitored Overall equipment efficiency and process improvements : Changeover Time Reduction from 2.5 hours to 1 hour, 5S improvements in 21 areas – transforming scrap area to useful assets
• Designed and introduced “My Kaizen story”, one of the unique platforms for shopfloor employees to share their innovations
• Organized Inter Departmental Kaizen Championships , won Best Team award among food factories of HUL in 2014
• Undergone rigorous stints in Innovation in HUL’s Mumbai campus , TPM in Kissan Food factory and Quality in Homecare factory

Jan 2012 – May 2013 · 1 yr 4 mos · New Delhi Area, India

• A book rental service founded to provide comfort to student’s lives by reducing load of purchasing books by means of online rental portal and save environment by re-using textbooks. Started in IP University and IIIT Delhi

Aug 2011 – Sep 2012 · 1 yr 1 mo · Indira Gandhi Institute of Technology, Delhi

• held position as vice president of SAE IGIT chapter.
• SAE IGIT is involved in many activities such as SAE AWIM , SAE BAJA , FSAE SUPRA, Effi Cycle.
• organised workshops and industrial trip.

Aug 2010 – Jul 2011 · 11 mos

• Participated as a team member of AIOUS Racing team, first all women team which participated in the championship in 2011 . Our team won the cost event award for fabricating the lowest priced and lightest Formula car. We received felicitation from then Delhi Chief Minister.