Dec 2022 – Sep 2023 · 9 mos · Remote

Oct 2021 – Dec 2024 · 3 yrs 2 mos · United States · Remote

• Having evaluated my journey so far, I am earnestly fortunate to have experienced a deep curve of growth. Paying attention to details now comes naturally to me. Along with it, a honed and sharpened sense of responsibility, farsightedness, organising skills and time management. I feel confident and equipped to continue to learn and consistently contribute to the best of my potential.
• 1) Daily Hygiene and Quality Checks
• While contributing to day-to-day platform posts, I religiously proofread the content and copies for grammatical and spelling errors across all segments.
• I strive consciously to keep the visionary sanctity of Sermo intact. Staying aligned with the concerning law, I always look out for any misinformation and possible disinformation that gets put out under our name.
• 2) Management & Optimisation
• I created blogs on the website purposed at helping users mark us as not spam, which corresponds to us landing in their inboxes.
• Besides, I regularly look into the emails we receive to ensure that no voice remains unheard and uncared for.
• I manage the payments for all the columnists.
• 3) Surveys & Corresponding Derivations
• I suggested questions for HCP surveys to help us understand user preferences and behaviour.
• I helped structure the collected reports in a defined manner and thoroughly derived analyses and key takeaways from them. I look forward to conducting many more such initiatives and bettering the hold of our user base.
• 4) Paid Ads and scalable campaigns
• I helped get started with paid ads and collaborated with team members to get the ads through. With a more magnified user reach, we shall serve and acquire better.
• 5) Promo Management
• Management of ongoing and upcoming promos in terms of timely posts, winner selection and content selection. With it maintaining a detailed datasheet of analytics for all the posts we publish on the platform.
• 6) Content Selection
• Help in selection of high-quality user-generated content.

Aug 2021 – Oct 2021 · 2 mos

• 1) Client management and reporting:
• I directly took briefs from diversified clients and allocated them to my teams of designers and writers. As part of my role, I systematically kept in touch with every client's spoke about their expectations from us and simultaneously extended my advice, input and suggestions.
• 2) Supervising the execution:
• While briefing the teams by ensuring they got hold of the exact vision behind the creative held immense importance, supervising the whole of the execution had much more significance.
• 3) Analysing paid ads mechanisms:
• I distributed budgets for paid aids across the brands extended to me based on cost per acquisition and the overall state of the brand. The idea was to keep at it and track every minute of the progress to unleash the best conclusions from the analyses.
• 4) Developing content calendars
• After the initial few discussions with the client, I contributed to developing content calendars for various brands. The calendar laid out ideas, dates and hashtags for every post (creative and copy) throughout a month.

Jul 2020 – Feb 2023 · 2 yrs 7 mos

• Strategic Product Planning:
• Formulated comprehensive product strategies by aligning business goals with customer needs.
• Cross-Functional Synergy:
• Forged a seamless bridge between product management & marketing departments.
• Actively participated in cross-functional meetings to ensure synergy between product and marketing.
• Holistic Marketing Integration:
• Collaborated extensively with marketing teams to seamlessly incorporate product features into captivating campaigns.
• Ensured that marketing messages effectively communicated Porter's product value propositions.
• User-Centric Insights:
• Actively engaged with users through complaint, sales, and guest calls to gather firsthand insights.
• Translated user feedback into actionable product improvements, enriching the product roadmap.
• Newsletter Innovation:
• Pioneered the introduction of a newsletter for timely dissemination of product updates.
• Leveraged newsletters to engage users, fostering a sense of community and keeping them informed.
• Streamlined Complaints Management:
• Introduced an efficient complaints reporting and tracking system using Jira.
• Empowered users and internal teams to seamlessly report and monitor complaints, enhancing user satisfaction.
• Leadership and Team Performance:
• Led and mentored a team of 12 developers, facilitating skill growth and cohesion.
• Elevated team performance, achieving sprint goals by a minimum of 80%, a substantial leap from previous levels below 30%.
• Agile Methodology Advancement:
• Championed the adoption of agile methodologies, optimizing development cycles and project outcomes.
• Navigated teams through agile best practices, boosting productivity and responsiveness.
• Innovative Complaints Resolution:
• Revamped the user complaints resolution process, leading to quicker issue resolution and improved user satisfaction.
• Enabled the team to respond promptly and effectively to user concerns.

Jan 2020 – Aug 2021 · 1 yr 7 mos

• I orchestrated and managed a substantial budget of $80-90k USD, expertly allocating resources across dynamic Facebook and Instagram and Google campaigns. My proficiency extended beyond mere financial management, as I also took charge of finely tuned email journeys and impactful push notifications. My responsibilities encompassed on-page SEO strategies, optimizing landing pages, and nurturing organic growth on social media platforms.
• One of my standout achievements was spearheading the triumphant launch of a new route from New York to Atlantic City, utilizing a comprehensive omnichannel marketing approach. Through strategic planning and meticulous execution, we achieved an unprecedented feat: selling out the inaugural run. This achievement was complemented by the most successful social media campaign to date, marked by remarkable engagement metrics. What's even more remarkable is that our Cost Per Acquisition (CPA) plummeted to an impressive $1-2 USD, a stark contrast to the conventional CPA of $12 USD.
• In summary, my role extended beyond routine marketing activities. It encompassed adeptly managing substantial budgets, orchestrating successful multichannel campaigns, and achieving remarkable CPA reductions. My track record is a testament to my proficiency in delivering exceptional results while optimizing resource utilization.

Jan 2019 – Dec 2019 · 11 mos · Noida Area, India

• Sales is not about selling anymore, its about building trust and relationships.
• Lead generation: Plan and execute paid social and search campaigns,
• manage the company’s media buy budget, liaise with Sales to improve the
• overall sales funnel.
• Corporate branding, positioning and overall marketing strategy.
• Content strategy & execution: Create content calendar, manage the execution
• with vendors, SEO & SEM management.
• Social media management: Facebook, Instagram and LinkedIn. Managed brand identity in all
• digital communications.
• CRM and automations: Manage contacts and leads through online and
• offline channels & touchpoints, segment audiences for campaigns.
• Website: Manage development and content. Set goals and track performance.
• E-mail marketing & community engagement: Manage all EDMs for community,
• newsletters and lead nurturing.
• Strategising and implementing both organic and paid digital ads performance.
• Constant efforts in terms of on page and off page SEO to improve rankings.

Jun 2018 – Nov 2018 · 5 mos · New Delhi Area, India

• As a Marketing Executive at Blue Dolphin, a distinguished Rare Media Company, I spearheaded strategic initiatives to enhance brand awareness, drive engagement, and optimize marketing operations. My role encompassed a diverse range of responsibilities, and I leveraged my skills in Paid Social Media, Brand Awareness, Marketing Operations, and Media Strategy to achieve impactful outcomes.
• During my tenure, I effectively managed and executed paid social media campaigns, harnessing platforms to engage target audiences and amplify brand messaging. My proficiency in media strategy enabled me to develop and implement innovative approaches that consistently resonated with the intended demographic, resulting in increased market visibility and positive audience sentiment.
• By actively collaborating with cross-functional teams, I ensured seamless marketing operations and contributed to the overall growth of the organization. My ability to analyze market trends and consumer behavior facilitated the identification of strategic opportunities, which were then translated into successful brand positioning and campaign execution.

Aug 2015 – Jun 2018 · 2 yrs 10 mos

• 🎓 College isn't just about textbooks – I transformed my college years into a dynamic entrepreneurial journey. Over a remarkable 3-year span, I founded and led a thriving agency specializing in digital marketing and website development.
• Digital Dynamo: Orchestrated full-fledged digital marketing campaigns that delivered measurable results. From concept to execution, I harnessed the power of social media, SEO, paid ads and email marketing to drive brand visibility and engagement.
• Strategic Visionary: My entrepreneurial spirit wasn't just about doing – it was about envisioning. I crafted innovative strategies that fused creative thinking with data-driven insights, ensuring our clients' brands stood out in the digital landscape.
• Sales Savvy: Salesmanship ran through my veins. I not only developed compelling pitches but also forged strong client relationships. This led to a substantial portfolio expansion and revenue growth, solidifying my reputation as a trusted partner.
• Hat Juggler Extraordinaire: In the world of startups, versatility is key. I comfortably donned multiple hats – project manager, marketer, developer, and more – ensuring seamless project delivery and client satisfaction.
• Client-Centric Approach: I thrived on understanding clients' needs and translating them into bespoke website solutions that embodied their visions. This client-centric ethos garnered not only loyalty but also repeat business.
• Results-Driven Mindset: Numbers don't lie, and mine spoke volumes. I consistently achieved and exceeded project goals, turning challenging tasks into success stories through resourceful problem-solving and tenacity.
• Scaling Success: What began as an ambitious college venture rapidly evolved into a recognized agency. My leadership and expertise propelled the agency's growth, attracting talent and accolades.
• My journey through college wasn't just about learning from books; it was about mastering the real-world dynamics of business, marketing, and technology.