Mar 2020 – Oct 2022 · 2 yrs 7 mos

• Developed the foundation of the customer marketing function in the region, by focusing on 3 pillars: Growth, engagement & advocacy.

Jan 2019 – Mar 2020 · 1 yr 2 mos · Bengaluru, Karnataka, India

• As a product & customer marketing manager, here are some of my significant contributions (since Jan 2019):
• Crafted positioning and GTM strategies for the U.S market
• Analyzed and developed strategies to optimize buyer journey from all touch points
• Worked in sync with the product team - promote product features, improve user experience via onboarding and walkthroughs
• Created a repository of sales enablement and customer engagement assets to drive conversion and retention
• Devised strategies to drive customer evangelism - meet ups, case studies and reviews.
• Built brand awareness and thought leadership for HackerEarth

May 2014 – Dec 2018 · 4 yrs 7 mos · Chennai Area, India

• As a product marketer, I was responsible for ideating and implementing marketing activities to improve the overall branding and visibility of products in the SaaS space. In 2016, I was involved in the launch of ManageEngine's IT analytics solution. Post that, I've overseen marketing/promotional activities, developed and executed GTM strategies, for other product launches in the analytics space.
• Main responsibilities
• Developing GTM activities- Identifying the target market, market and competitor analysis, to fine tune marketing activities for the launch.
• Marketing Communication: Develop webpages, case studies, press releases, competitor and market analysis documents, online ads, social media feeds, blogs and technical articles, to promote the product.
• Website traffic analysis and optimization : Analyze website traffic via SEO and SEM efforts, and optimize existing channels that bring in website leads.
• User engagement : Simplify user on-boarding experience, conduct regular webinars, send out lead nurturing mailers to inform and engage users.
• Partner management: Drive content marketing efforts via partners, to promote the product in specific regions. Communicate their feedback to the development team, to improve product user experience.
• Sales engagement : Develop sales-readiness kit including comparison documents, how-to-videos and guides.
• Analyst and influencer engagement : Contacting and consulting analysts to discuss product marketing strategies, and expanding outreach via their efforts.
• User community development : Increase user participation in forums, by using the platform as a channel to promote educational posts, conduct surveys and contests.
• Product evangelism : Publish thought -leadership articles in popular technology websites. Provide product demos and presentations, connect with potential users and resellers at tradeshows/conferences.

Apr 2013 – Jun 2013 · 2 mos · Trivandrum

• Summer Internship Project, done at IBS on the topic "Analysis of the effectiveness of the campus recruitment process at IBS Software Services"