Priya Singh

Business Development Executive

Mumbai, Maharashtra, India13 yrs 7 mos experience

Most Likely To SwitchAI Enabled

Key Highlights

Over 10 years in strategic partnerships and marketing.
Proven track record in influencer marketing and campaign management.
Expert in building profitable content partnerships.

Stackforce AI infers this person is a Media and Digital Marketing expert with a focus on strategic partnerships.

Contact

Skills

Core Skills

Strategic PartnershipsContent ManagementInfluencer MarketingMedia PartnershipsStrategic ProgramsDigital StrategyClient ServicingDigital MarketingMarket Research

Other Skills

AnchoringBusiness AnalysisBusiness StrategyCC++Campaign ManagementChatGPTClient CoordinationClient ManagementClient RelationsCollaborationCommunicationConsumer Behavior AnalysisContent DevelopmentContent Innovation

About

• 10 + years of experience in content partnerships and strategy. • Exceptional skills in strategic partnerships, influencer marketing, campaign management and implementation of marketing strategies to capture new markets and increase profitability. • Proficient in leading a team of marketing professionals for successful execution of online marketing campaigns • Trained in analyzing and interpreting data to aid in decision-making efforts. • Adept at client consulting - communicating across diverse international audiences • Creative and innovative thinker with strengths in aiding in delivering profitable partnerships and content strategy. Area Of Expertise : - Strategic Programs - Media Partnerships - Influencer marketing - Marketing Communication - Strategic Planning - Market Analysis - Social Media Marketing - Campaign Management - Client Servicing - Competitive Analysis - Content Management

Experience

13 yrs 7 mos

Total Experience

2 yrs 8 mos

Average Tenure

5 yrs 2 mos

Current Experience

Glance

2 roles

Sr. Manager- Strategic Partnerships

Promoted

Jul 2022 – Present · 3 yrs 11 mos

Build Glance as the destination for trending content through partnerships with premium partners PAN India (across categories music, entertainment, tech, retail, sports and more.)
Strike successful content deals with business owners including negotiations, consultation, setting success metrics, etc.
Manage a team of operations managers, senior associates, and associates to ensure the successful execution of partnerships from negotiation to end operations
Build and maintain relationships with tech/e-commerce giants, industry leaders, community leaders, artist managers, and trendsetters while staying updated on industry trends
Measure the success of partnerships ensuring consistent growth in time spent on the platform and increasing engagement
Work closely with external agencies, organizations, artists, and internal stakeholders for a seamless partnership experience
Share consistent feedback with the product team and community team to ensure seamless user experience and apt talent acquisition

Strategic PartnershipsNegotiationTeam ManagementContent StrategyContent Management

Manager Strategic Partnerships

Mar 2021 – Jun 2022 · 1 yr 3 mos

Lead strategic partnerships with a heavy focus on offline vertical
Pitch valuable partnerships (across music, lifestyle, campus events, film festivals, talent hunts), with decisions involving negotiations, deliverables, timelines and success metrics
Collaborate with internal teams (content community, marketing, product, PR, finance, legal, design, etc) and external agencies to put together a successful plan for events
Increase platform adoption and create a value add plan post-adoption
Be an internal advocate for the fast-growing influencer market
Provide insights to develop engaging Live shows and share product feedback to constantly improve performance.

Strategic PartnershipsEvent PlanningCollaborationInfluencer Marketing

Facebook

Strategic Partner Manager - Facebook

Sep 2018 – Mar 2021 · 2 yrs 6 mos · Maharashtra, India

Lead high value media partnerships for Facebook and Instagram across north and west India
Own and drive strategic programs to create success stories
Manage day-to-day relationships with media partners to drive their adoption of Facebook and Instagram
Market expansion across north and west India (areas like Rajasthan, Himachal Pradesh, J&K)
Analyse partner performance on the platform and suggest best practices and improvement areas
Lead/collaborate on regional and global XFN programs, such as, BORN ON INSTAGRAM, Social For Good, #CreateTogether, awareness during COVID-19, etc.
Design modules, playbooks and platform primers to up-scale creators, publishers and influencers
Identify key industry trends and nurture partner growth by facilitating cross-genre collaborations and content innovations
Conduct regular webinars and workshops to enable platform awareness and product adoption, such as, Ad breaks, Instant Articles, FB Groups, IGTV, FB/IG Live, etc.
Be an internal advocate for the partners to suggest changes

Media PartnershipsProgram ManagementMarket AnalysisWebinarsStrategic Programs

Everymedia technologies pvt. ltd.

2 roles

Group Head

Promoted

Sep 2017 – Jun 2018 · 9 mos

Provide digital strategies and design marketing campaigns for the clients,while leading a team of account managers and associates
Cater to clients from brands, production houses, Bollywood movies and celebrities such as, Myntra, All About You from Deepika Padukone, Saregama Music, Hyundai, Viacom 18, T-Series, IFFI, Ronnie Screwvala Productions, Vishesh films, Simmba, Transcon Triumph, Rohit Shetty, Shraddha Kapoor, etc.
Up-selling to existing clients - Presenting new ideas for digital campaigns
Design a strategic plan for acquiring new clients for brand management/online reputation management/SMM
Lead a team of account managers to streamline client requirements and manage online marketing campaigns
Manage online content and keep a close check on latest industry trends
Influencer and blogger management
Align with clients and define goals/ marketing strategies for account profitability
Mentor low to med level executives and design programs as per the training requirements
Support VP with ad-hoc projects, including pitching to prospective clients/leads.

Digital StrategyClient ManagementTeam LeadershipCampaign ManagementClient Servicing

Account Manager

Nov 2015 – Aug 2017 · 1 yr 9 mos

Ideate and execute digital marketing campaigns for clients to meet the specific requirements/sales target. Clients include Myntra, Viacom 18, Saregama Music, Tseries, Ronnie Screwala, Rahul Bose Productions, Jacqueline Fernandes, and many Bollywood movie projects.
Coordinate with the client on everyday basis and set up timely client meetings to meet the defined goals
Conduct competitive scan and stay updated on the latest industry developments
Complete ownership of online content including platforms like, Facebook, Twitter, Instagram, YouTube, LinkedIn, Google, Wikipedia, etc.
Weekly/monthly performance review to make analytical/strategical decisions
Manage internal coordination and operations to ensure smooth execution of campaigns
Directly report to VP, while leading a team of associates and Jr. account Managers.

Digital MarketingClient CoordinationContent Management

Packt publishing pvt. ltd.

2 roles

Research Analyst/Commissioning Editor (Product Management and Marketing)

Aug 2014 – Jun 2015 · 10 mos

Analyze consumer behaviour to understand the market needs. Prepare product proposals on the basis of the demand in the market.
Decide marketing strategies and product commercials
Analyze the latest industry trends and monitor social media activities for the brand
Create research documents and product proposals based on market research
Monitor product life-cycle and marketing content for the products

Market ResearchProduct ProposalsConsumer Behavior Analysis

Content Development Editor

Apr 2013 – Aug 2014 · 1 yr 4 mos

Complete ownership pf the content and project management
Coordinate with international clients (authors and IT professionals) for timely delivery of content
Analyze the latest industry trends and monitor social media activities for the brand
Manage internal coordination between teams to ensure smooth execution
Review the product for quality check

Content ManagementProject ManagementQuality Assurance

Pinnacle group inc.

Project Manager (Pre-Sales Engineer)

Sep 2011 – Dec 2012 · 1 yr 3 mos

Prepare proposals and conduct market research to deliver best solutions to the clients.
Coordinate with teams internally for smooth execution and timely delievery
Helping the customer service department with resolving customer queries.

Proposal PreparationMarket ResearchCustomer Service