Aug 2018 – Aug 2019 · 1 yr · bangalore

• Built and managed multi million dollar business across APAC region. Developed disruptive MR and customer experience technology. Managed alliances and partnership for business expansion.

Apr 2018 – Aug 2018 · 4 mos

• 1. Institutionalising Research and Insights machinery - internal and external to Myntra ecosystem.
• 2. Identification and development of rigorous research methodologies on traditional and 2.0 platforms. Instrumental in setting up category researches to identify need gaps, purchase decision making across various fashion categories.
• 3. Leverage Online and social media platforms To track share of voice and sentiment using NLP.
• 4. Conceptualisation & usage of interactive dashboards for consumer research.
• 5. Consultative approach in generation of insights by integrating the research insights with transaction/ sales data/ in app passive consumer behaviour, sentiment & text analysis.
• Managing wider responsibilities in Digital Marketing and Corporate Communications/PR.

Sep 2016 – Mar 2018 · 1 yr 6 mos

• 1. Institutionalising Research and Insights machinery - internal and external to Myntra ecosystem.
• 2. Identification and development of rigorous research methodologies on traditional and 2.0 platforms. Instrumental in setting up category researches to identify need gaps, purchase decision making across various fashion categories.
• 3. Leverage Online and social media platforms To track share of voice and sentiment using NLP.
• 4. Conceptualisation & execution of interactive dashboards for consumer research.
• 5. Consultative approach in generation of insights by integrating the research insights with transaction/ sales data/ in app passive consumer behaviour, sentiment & text analysis.
• Managing wider responsibilities in Digital Marketing and Corporate Communications/PR.

Jan 2015 – Aug 2016 · 1 yr 7 mos

Jun 2010 – Jan 2015 · 4 yrs 7 mos · Mumbai and Bangalore

• I was Working in the capacity of Group Business Director in CSMM, IMRB. In this role, I was handling customer and stakeholder satisfaction management and measurement studies, Employee satisfaction, Mystery audits.
• My primary Job responsibility included - P&L management, Business Development, and client relationship and repeat business. I excelled in Insights and Analytics. I worked on Strategic Priority Analysis, Magic, Cross tabs, Regression model to bring alive the magic of story telling.
• People management and Business Development were my key responsibilities
• My specialisation is in designing and managing Stakeholder Satisfaction Surveys like Employee Satisfaction, Customer Satisfaction, Trade Satisfaction, Net Promoter Score and Process/Mystery Audits - key feeds into Loyalty programs and Quality assurance programs, Brand Tracks and Segmentation.
• Was part of the Future Leadership programme in IMRB.
• Trained ISO auditor - ISO 20252

Feb 2006 – Aug 2008 · 2 yrs 6 mos · Mumbai

• Headed the market assessment division in planning department.
• The responsibility was to research new international routes for Jet Airways global expansion.
• The process involved market intelligence study and economic analysis of the route to gauge the profitability of the route.
• Forecasting 9W market share for the 5 year plan.
• Liaising with various departments like operation, catering, in-flight and MRO to roll out new routes
• Analysing various joint venture and investment opportunities for Jet Airways strategic expansion and partnership.
• Analysing and exploring opportunities for alliances and partnerships with other carriers for international expansion.
• Supporting regional and international sales teams operations with the required data.

Sep 2004 – Jan 2006 · 1 yr 4 mos · Mumbai

• I was an integral part of the Quality Assurance Department. I was responsible for setting up the Customer Satisafction tracks and various others in tandem with the external Research Agencies. I acted as a single point of focus between the requirements of the company (TTSL) and the deliverables of the Research Agencies. I was intently involved in the action planning post sharing of findings.

Feb 2002 – Aug 2003 · 1 yr 6 mos · New Delhi Area, India

• Writing first cut proposals to first draft presentation of findings, I was involved in all the stages of research projects. I was deeply involved in operations and day to day activities of the field work. It was here that I learnt the golden rule of research - "A researcher is as good as it's field/ field work - If the data is wrong, no amount of analysis can save it"