Nov 2021 – Apr 2023 · 1 yr 5 mos · Los Altos, California, United States · Remote

• ● Set-up and drove several key initiatives from scratch:
• ● Drove Krafton’s user registration rate- Analyzed user journey and identified friction areas. Led to the launching of one-click registration flow which increased Krafton’s user registration rate by 10 % in NA Region and 15% in LATAM.
• ■ Increased DAU by 8% and MAU by 12%
• ● Led analytics for Player Lifecycle Management (PLM). Created an Ideal Player Profile (IPP) for PUBG players based on variables like geography, age, type of device, mode, playtime, and money spent.
• ● Deployed RFM model to analyze PUBG user behavior. Integrated RFM segmentation into Braze (Email marketing) to target high-value players (VIP, Loyal, Stable).
• ■ Increased revenue by 5%. Playtime by 8%.
• ■ improved email open rate by 15%
• ● Improved customer acquisition by 10% from regional events like sweepstakes via analysis. of event KPIs like web traffic, signups, player behavior, and social media channel performance.

Jan 2020 – Jun 2021 · 1 yr 5 mos · San Francisco Bay Area

• Wrote, executed, and debugged SQL/MongoDB queries to confirm data quality and completeness for 40M ACH and 20M Wire transaction data.
• Managed large datasets from multiple payment sources and identified entity relationships and payment network resolutions.
• Conducted end-to-end project management in Agile using Jira.
• Analyzed customer journey, leading to increase in active users by 3%.

Mar 2019 – Dec 2019 · 9 mos · Milpitas, California, United States

• Generated data insights to enable business executives in better decision-making and transaction mapping on Kohl's Digital Platform, resulting in a churn reduction by 3%.
• Created dashboards, stories, and other visual displays to provide key trends in customer segments on omnichannel, in-store and online platforms and analyzed KPI business metrics.
• Provided customer analytics reports to our partners, which enabled them to make key business decisions resulting in 11% increase in customer retention.

Nov 2018 – Feb 2019 · 3 mos · San Jose, California, United States

• Resolved data conflicts up to $10 million between different data sources leading to improvement in business processes.
• Provided subject matter expertise in data reporting and visualization to project teams using SQL/HIVE.
• Provided data insights to cross-functional teams on marketing campaigns, and revenue streams.
• Converted business requirements for various product enhancements and new products into technical specifications for use by the engineering team.

May 2018 – Oct 2018 · 5 mos · Mountain View, California, United States

• Created a Dashboard with help of the PLX tool.
• Analyzed phone business on ecommerce platform - Optimized return and refurbished business brand forecast by 7%.
• Helped establish KPIs to measure the direction of business growth and change

May 2016 – Apr 2018 · 1 yr 11 mos · San Francisco Bay Area

• Led key data modeling, data validation, data warehousing, and ETL pipeline initiatives.
• Supported the data warehousing and data engineering team.

Jan 2015 – Jan 2016 · 1 yr · Pune, Maharashtra, India

• Fraud Analytics: Improved fraud detection strategy and use historical data to build a predictive model to improve fraud detection by 4%.
• Analyzed customer segments, developed geographic, demographic based predictive analysis models (Logistic Regression modelling) to decrease churn rate by 8%.

Jan 2015 – Jan 2016 · 1 yr

Jul 2012 – Apr 2015 · 2 yrs 9 mos · Mumbai Area, India

• Delivered Interactive visualizations/dashboards with in-house tools and Tableau to present analysis outcomes in terms of patterns, anomalies, and predictions.
• Analyzed customer consumption behavior and ascribed customer value.

Feb 2010 – Aug 2012 · 2 yrs 6 mos · Pune

• Led sales database migration from on-prem to cloud platform. Conducted data migration from source to staging to target database.
• Generate daily, weekly, monthly, quarterly, and yearly performance reports.