Feb 2023 – Jul 2024 · 1 yr 5 mos · Tampa, Florida, United States

• Led audience and campaign strategy across multiple education brands, translating consumer insights into integrated paid and omni-channel marketing programs that improved acquisition performance and campaign efficiency.
• Directed audience-based paid media strategy on Meta, achieving an average 8.45% conversion rate and $40.17 CPL across products.
• Developed persona-driven campaign frameworks that improved engagement (1.44–1.49%) while reducing CPL to $7–$10 against a $40–$60 target.
• Increased campaign planning efficiency by creating standardized campaign development templates and workflows.
• Introduced emerging digital marketing tools to improve asset performance insights and creative optimization.

Jun 2021 – Feb 2023 · 1 yr 8 mos · Tampa, Florida, United States

• Led client relationships while developing brand, product, and launch strategies across university program portfolios, partnering cross-functionally to improve pipeline performance and enrollment outcomes.
• Increased MSL graduate program build rate by 156% and gross close rate by 167% through pipeline optimization and targeted outreach strategy.
• Established a scalable virtual event marketing strategy for program info sessions, averaging 84 registrants per event with a 30% attendance rate, improving lead engagement and conversion.
• Led cross-functional collaboration across marketing, admissions, and client teams, contributing to team growth and two internal promotions.

Feb 2021 – Jun 2021 · 4 mos · Tampa, Florida, United States

• Directed marketing strategy and business development planning to support firm growth and regional expansion, leveraging data insights to improve acquisition efficiency and inform market strategy.
• Increased qualified client conversion rates by 20% while reducing cost per conversion by 46% through paid media optimization and website experience improvements.
• Reallocated $150K in media spend to support expansion into a new regional market without increasing overall budget.
• Led market and competitive analysis to identify expansion opportunities and guide business development decisions.

Jan 2021 – Mar 2022 · 1 yr 2 mos · Clearwater, Florida, United States

• Cofounded a Marketing Agency with a focus on web design, paid advertising, graphic design, and search engine marketing.

Jan 2020 – Feb 2021 · 1 yr 1 mo

• Led go-to-market strategy and omnichannel marketing initiatives for a global online photography education platform, driving product launches, lead generation, and revenue growth across subscription and event offerings.
• Developed and executed go-to-market strategy for a new virtual conference product, generating 2,700+ paid registrations across two launches with a 74% average attendance rate.
• Built and optimized paid lead generation programs, increasing average weekly leads by 290% while improving conversion performance and lowering acquisition costs.
• Managed cross-channel campaigns spanning paid media, affiliate partnerships, and content marketing to improve acquisition and engagement across digital products.
• Mentored and supported team members while coordinating cross-functional execution across marketing initiatives.

Mar 2019 – Jan 2020 · 10 mos

• Strategized & orchestrated campaigns for lead generation, sales growth & member retention using the following: Social Media, Email Marketing, Organic SEO, Google Ads, Bing Ads & more.
• Organized affiliate marketing plans & directed agency on the future direction of the program.
• Built & launched a program for individual course sales.

Jul 2018 – Mar 2019 · 8 mos

• Designed & executed national social media campaigns on Facebook, Twitter, Instagram, Pinterest & LinkedIn by strategizing plans, creating content, designing graphics, drafting copy & scheduling posts at key times for higher engagement rates.
• Designed visually engaging graphics for various marketing campaigns involving email marketing, social media, website banners, affiliate advertisements, Google Ads, flyers & direct mail.
• Assisted & collaborated on the affiliate marketing program by researching demographics, making graphics, and creating sales codes for market implementation.
• Utilized data & market trends to develop blog content for SEO & member retention efforts.
• Photographed live events, batch-edited final images, and dispersed via appropriate channels.

Sep 2016 – Jul 2018 · 1 yr 10 mos

• Owned social media presences across Facebook, Twitter, Instagram, LinkedIn, Youtube & Pinterest with 3-15 posts across all platforms on a daily basis.
• Tracked branded keywords, hashtags & mentions to encourage desired audience to engage with the company's channels & content.
• Curated & created paid ads on Facebook as well as Instagram for branding & member retention.
• Strategized & wrote blog copy as well as assisted with proofing copy for websites & email.

Aug 2014 – Sep 2016 · 2 yrs 1 mo · Clearwater, FL

• Worked closely with the Director of PR to increase social following & engagement rates on Facebook, Twitter, LinkedIn & Instagram.
• Created and organized a series of companywide events to improve morale, reduce employee turnover, and increase company’s desirability to new talent.
• Managed community engagement on social media to drive branding and awareness.
• Photographed staff & products for marketing materials.
• Researched, nurtured & arranged speaking events for the CEO to increase brand awareness and drive industry authority.
• Wrote & proofed content for websites, blogs, press releases, social media, and more.

Aug 2010 – Jul 2014 · 3 yrs 11 mos

Jul 2007 – Jul 2010 · 3 yrs