Rachel Weisenthal

Business Development Executive

Los Angeles, California, United States8 yrs 10 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Expert in transforming creative content into consumer experiences.
Strong background in brand partnerships and commercial licensing.
Proven ability to drive innovative consumer engagement.

Stackforce AI infers this person is a Marketing Professional with expertise in Brand Strategy and Consumer Engagement.

Contact

Skills

Core Skills

Marketing StrategyProject ManagementBrand StrategyStrategic Communications

Other Skills

TimelinesMarket PlanningIntegrated MarketingMicrosoft ExcelHootSuiteMicrosoft OfficeEvent PlanningSalesRecruitment AdvertisingMusic IndustryiMovieMicrosoft PowerPointPeople SkillsLeadershipPublic Speaking

About

With a foundation in communications and entertainment, my role in Consumer Products at Netflix leverages my strengths in communication, content, and digital marketing. Previously at Atlantic Records, I honed my skills within brand partnerships and commercial licensing, contributing to strategic collaborations that enhanced brand visibility and revenue. I navigate complex negotiations and foster relationships that drive innovative consumer engagement. At the core, my expertise lies in transforming creative content into a tangible consumer experience.

Experience

8 yrs 10 mos

Total Experience

1 yr 7 mos

Average Tenure

3 yrs 9 mos

Current Experience

Netflix

2 roles

Speciality Retail Channel Lead

Jan 2026 – Present · 4 mos · Los Angeles, California, United States

Licensing, Consumer Products

Aug 2022 – Jan 2026 · 3 yrs 5 mos · Los Angeles, California, United States

Marketing StrategyTimelinesMarket PlanningBrand StrategyStrategic CommunicationsProject Management+1

Atlantic records

3 roles

Brand Partnerships/Commercial Licensing Coordinator

Promoted

Sep 2021 – Aug 2022 · 11 mos

Marketing StrategyTimelinesMarket PlanningBrand StrategyStrategic CommunicationsIntegrated Marketing+1

Brand Partnerships/Commercial Licensing Department Assistant

Mar 2021 – Sep 2021 · 6 mos

Marketing StrategyTimelinesMarket PlanningBrand StrategyStrategic CommunicationsIntegrated Marketing+1

Marketing Assistant Product Manager & Brand Partnerships Support

Nov 2019 – Mar 2021 · 1 yr 4 mos

Marketing StrategyTimelinesMarket PlanningBrand StrategyStrategic CommunicationsIntegrated Marketing+1

Warner music group

Marketing Associate

Jun 2019 – Nov 2019 · 5 mos · Greater Los Angeles Area

Reported to the SVP of Global Catalogue Marketing and supported a team of product managers at Rhino Records, the catalogue label at WMG

Brand StrategyStrategic CommunicationsMicrosoft Excel

In2une llc

Marketing Representative

Apr 2018 – May 2019 · 1 yr 1 mo · Austin, Texas Area

Brand Strategy

Live nation entertainment

2 roles

MegaCountry/Setlist.fm Contributor

Jan 2018 – Jan 2019 · 1 yr

Acted as a contracted, freelance writer for Live Nation owned music news properties megacountry.com & setlist.fm
Created and executed original content on topics ranging from artists and philanthropy to outdoors and cooking
Completed biweekly assignments

Brand Strategy

Content Marketing Intern

Aug 2017 – Dec 2017 · 4 mos

Acted as a writer covering country music news daily for the Live Nation owned property MegaCountry.com
Attended and covered live country concerts on behalf of the site
Participated in high level brainstorming and creative meetings, offering input on site development and brand direction
Interacted with artists and their teams during frequent office visits and operated social media accounts during interviews

Brand Strategy

Ryan seacrest foundation

Seacrest Studios Intern at Monroe Carell Jr. Children's Hospital at Vanderbilt

May 2017 – Aug 2017 · 3 mos · Greater Nashville Area, TN

Greeted and guided celebrity guests around the studio and children’s hospital
Programmed and operated a fully functioning multimedia center within the studio
Wrote and broadcast original and interactive radio/television programs
Interacted with patients, their families and guests as a representative of the Vanderbilt University Medical Center and Ryan Seacrest Foundation