Jan 2021 – Aug 2022 · 1 yr 7 mos

• Managed national brands of alcohol and meat categories, optimizing operations, availability, fill rates, and expansion nationwide.
• Collaborated with internal teams and stakeholders to drive better UE/PnL, leading to significant growth for the business.

Apr 2020 – Jan 2021 · 9 mos

• Managed the expansion of grocery, fnv, and meat categories in North India for Swiggy Stores, collaborating with ASM, KAM, and SM to achieve monthly acquisition targets.
• Streamlined operations for existing brands by enhancing assortment range and product availability, resulting in improved customer satisfaction and increased sales.

Aug 2019 – Apr 2020 · 8 mos

• Launched and scaled up Swiggy's stores business in Gurgaon. Focusing on onboarding grocery, fnv, meat, pet foods, and gifting categories with a team of KAM and SM.
• Increased supply, reach, assortment, fill rates, and availability to improve customer experience and drive business growth.

Jun 2018 – Jul 2019 · 1 yr 1 mo

• Managed key and strategic account partnerships for National and city brands at Swiggy.
• Ensured participation in campaigns with great offers and discounts to improve profitability and revenue.
• Secured healthy commercial deals from brands and increased ads revenue for the business.

Apr 2018 – Jun 2018 · 2 mos

Oct 2016 – Mar 2018 · 1 yr 5 mos

Feb 2015 – Oct 2016 · 1 yr 8 mos

• Key Account Management
• ● Develop deep and long standing relationship with the vendors - to drive category business.
• ● Own the terms of business with the partners - products, returns, ordering, etc.
• ● Make vendors partners in driving disruptive changes for the category
• Market Understanding
• ● Develop a thorough knowledge of the market - short term and long term trends
• ● Have an in depth knowledge of competition and vendor and ability to influence the market
• ● Develop and implement industry best practices. move the industry with you!
• Purchasing and Inventory
• ● Key driver of working capital management and inventory - ensure an optimal
• ● Develop and manage a purchase strategy with the brands to ensure best selection along
• with the optimal cost and service.

Jun 2013 – Feb 2015 · 1 yr 8 mos

• Responsibilities/Accountabilities :
• Managing TT 13 crore business turnover of the company in urban & rural channel.
• Planning and achieving month on month AOP in both primary and secondary.
• Managing a total team of 10 people: 8 sales representatives, 1 merchandiser and 1 Pilot Sales Representative, covering a total universe of 1400+ outlets.
• Identifying Key business areas to tap the market potential & improve sales through new channels.
• Formulation & Forecasting of monthly requirement of Inventory.
• Ensuring the ROI of distributors.
• Tracking of weekly sales at brand level & SKU level.
• Market Knowledge of complete Territory, brands, price and competition.
• Responsible for Infrastructure development within the Territory in line with Grow Core Imperatives.
• Responsible for managing budgets comprising discounts, schemes, BTL, displays & fixed payouts.
• Responsible for organizing & conducting Training Programs for Sales Team to improve their productivity.
• Tracking of various DSR performance through Drishti tool like : DEI, Abhilasha, Parivaar.

May 2011 – Jun 2013 · 2 yrs 1 mo

• Responsibilities/Accountabilities :
• Handling TT and MT 13 crore business turnover of the company, Fixing and reviewing day to day sales force target and meeting the month targets
• Servicing National Trade accounts like Future Bazaar, Vishal Mega Mart and other Modern Trade accounts.
• Monitor stock and supply level
• Supervise, train and motivate DBSR
• Regulate wholesale coverage
• Fix and review daily target
• Keeps watch on competitor's activities

May 2010 – Jun 2010 · 1 mo

• Worked for client Honeywell Building Solutions Responsibility :
• Client Building
• Brand Building
• Market Research
• Data Building
• Cold Calling
• Contact Generation