Rachit Vijh

Business Development Manager

Dubai, United Arab Emirates9 yrs 6 mos experience

Key Highlights

Over 10 years of experience in FMCG and quick-commerce.
Expert in category management and P&L ownership.
Proven track record in driving digital growth and product launches.

Stackforce AI infers this person is a B2C FMCG expert with strong digital marketing and category management skills.

Contact

rachitvijh1@gmail.com LinkedIn

Skills

Core Skills

Category ManagementP&l OwnershipE-commerce MarketingP&l Management

Other Skills

Amazon Seller CentralAnalysisAssortment PlanningB2B CommerceBing AdsBrand ManagementBudgetingBusiness DevelopmentCampaignsCampus PlacementCold CallingContent MarketingCreative PitchingCross-team CollaborationDigital Marketing

About

Category & Commercial leader with 10+ years of experience driving P&L, growth, and sourcing across FMCG and quick-commerce in India and the Middle East. I currently head the Staples/Pantry business for Noon Minutes (Dubai), owning commercial strategy, supplier partnerships, and assortment to scale ultrafast retail. Previously, I led Ice Cream & Frozen at Zepto and managed emerging category P&Ls and ecommerce marketing at Haldiram’s, delivering category expansion, new product launches, and digital growth. Roles at Blinkit, Flipkart, Dr. Oetker, Indospirit, ShopClues, and Evalueserve shaped my end-to-end expertise across category management, pricing, vendor negotiations, supply chain, and performance marketing. Strengths: Category Management • P&L Ownership • Pricing & Negotiation • Strategic Sourcing • Supply Chain • Assortment • Trade & Digital Marketing • GTM Execution Focused on building categories, improving margins, and enabling sustainable, high-speed growth.

Experience

9 yrs 6 mos

Total Experience

1 yr 2 mos

Average Tenure

10 mos

Current Experience

Noon

Commerical Manager - Staples / Pantry

Aug 2025 – Present · 10 mos · Dubai, United Arab Emirates · On-site

Heading the staples/pantry categories for Noon Minutes

Zepto

Associate Director Category Management- Ice Cream & Frozen

Oct 2024 – Jul 2025 · 9 mos · Bengaluru, Karnataka, India

Leading the ice cream and frozen category

Pricing StrategyProcurementMarket AnalysisNegotiationMerchandisingStrategic Sourcing+3

Haldiram snacks pvt.ltd.

2 roles

Senior Manager - Emerging Categories & Ecommerce Channel Marketing Lead

Jun 2024 – Oct 2024 · 4 mos · Noida, Uttar Pradesh, India

Leading ecommerce marketing charter along with leading the P&L for emerging categories

Fast-Moving Consumer Goods (FMCG)Pricing StrategyMarket PlanningTrade MarketingCampaignsProduct Design+11

Brand Manager - Frozen/RTE/Cookies/Nuts

Aug 2023 – Jun 2024 · 10 mos · Noida, Uttar Pradesh, India

Leading the P&L for the emerging categories of Frozen, Ready to Eat, Cookies , Nuts for Haldiram Pan India business

Fast-Moving Consumer Goods (FMCG)Pricing StrategyMarketing StrategyP&L ManagementMarket PlanningTrade Marketing+10

Blinkit

Category Manager - Pharma & Wellness

Apr 2022 – Aug 2023 · 1 yr 4 mos · Gurugram, Haryana, India

Growing the OTC, Pharma and Wellness category at Blinkit

Fast-Moving Consumer Goods (FMCG)Pricing StrategyP&L ManagementCampaignsInventory ManagementCategory Management+8

Flipkart

Category Manager

Jan 2021 – Jan 2022 · 1 yr · Bengaluru, Karnataka, India

Growing the mobile and tablet protection category on Flipkart

Fast-Moving Consumer Goods (FMCG)CampaignsProcurementMarket AnalysisNegotiationMerchandising+3

Dr. oetker india

Assistant Manager - E-Commerce

Sep 2020 – Sep 2021 · 1 yr · New Delhi, Delhi, India

Managed various E-Commerce accounts like Amazon, Flipkart, Milkbasket, Grofers, Bigbasket, Udaan, Amazon B2B, Jumbotail, Swiggy Instamart etc
Drove metrics of shopper funnel - impression, engagement, cart conversions - with suitable digital marketing activations
Tied up with new channel partners to drive up sales – 3PL Sellers, Online Distributors
Worked on developing a channel intelligence dashboard
Negotiated TOTs with new accounts and worked on developing joint business plans
Worked closely with Brand team and agency to develop assets like Content, Images, Descriptors, Lifestyle Shots, Platform Specific A+ Content

Fast-Moving Consumer Goods (FMCG)Campaigns

Indospirit group

2 roles

Assistant Manager - Marketing & Alliances

Promoted

Oct 2019 – Jun 2020 · 8 mos

Indospirit Group - a business house with diversified interests in manufacturing, imports, distribution, wholesale & retail in multiple consumer categories – alcoholic beverages, electronic goods & vaping devices.
Worked on marketing, alliances and sales strategy for in-house brands

Executive Trainee

May 2019 – Oct 2019 · 5 mos

Publicis groupe

Summer Intern

Apr 2018 – Jun 2018 · 2 mos · Mumbai, Maharashtra, India

Maximized conversion of many anonymous website visitors onto lead form fillers
Developed a lead scoring model for proper and judicious allocation of call center resources
Setting up capturing mechanism for missing / extra variables for a lead scoring model
Made a repository of all the content pieces on the website, catalogued them according to various parameters in order for seamless use in future campaigns
Used Webengage to chalk out various sample journeys and suggested some creative prompts and pop ups that would help increase the number of customers that filled the lead forms
Studied the Online consumer journey for a FMCG client using the data captured in Adobe Analytics(Omniture)

Shopclues

Senior Analyst - Digital Marketing

Jan 2015 – Jan 2016 · 1 yr · Gurugram, Haryana, India

Part of the Digital Marketing team of Shopclues
Managed account health and leveraged industry best practices by collaborating with Google team, Facebook team and Agency
Prevented creative fatigue in google display network (GDN) ads by constantly monitoring banner performances
Keyword planning for performance campaigns
Budget planning for short sales and branding campaigns
Removing creative fatigue by working closely with the Marcom team
Vendor Negotiations
Added relevant keywords and kept track of keyword bids using Google Adwords and other tools

Evalueserve

Business Analyst

Jan 2013 – Jan 2015 · 2 yrs · Gurugram, Haryana, India

Part of the Library services team doing secondary research on various sectors
Working as individual contributor executing industry level research
Providing on time equity research, credit research, industry research reports to clients
Expertise in preparing daily Newsletters on Retail and Consumer industry.
Training and facilitating new hires/juniors/interns