Radhika Maheshwari

Business Development Executive

Bengaluru, Karnataka, India2 yrs 11 mos experience

Most Likely To Switch

Key Highlights

Expert in designing growth campaigns for B2C applications.
Strong blend of user empathy and business acumen.
Proven track record in optimising user experience and conversion.

Stackforce AI infers this person is a Growth Product Manager with expertise in B2C applications and user experience optimization.

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Skills

Core Skills

Product ManagementGrowth StrategiesBusiness Process ImprovementBusiness AnalysisBusiness DevelopmentPortfolio Management

Other Skills

User Experience (UX)A/B TestingStandard Operating Procedure (SOP)New Business DevelopmentBusiness-to-Business (B2B)Technical AnalysisMarketingMixpanelMetaBaseStakeholder ManagementData AnalysisProduct DesignMarketing StrategyFigmaPrototyping

About

I didn’t start my career thinking I’d obsess over grocery apps… but here we are. Today, I work at Apna Mart, a combination of quick commerce and modern retail, where my days revolve around improving conversion, experimenting with growth ideas, and understanding why someone adds to cart but doesn’t check out. I design growth campaigns, optimise app journeys, and constantly balance user experience with business impact. In a world of 15-minute deliveries, every click, nudge, and banner placement matters and that’s actually the fun part. Before this, I worked on enterprise systems, redesigning workflows and building more efficient processes. I completed my MBA from TAPMI where, apart from academics, the coastal campus life in Manipal was definitely a highlight. I enjoy building products, running structured experiments, planning growth events, and converting consumer behaviour into meaningful product. I bring a strong blend of user empathy, business acumen, and product thinking. Outside work, I create content on social media, paint to unwind, and relax with a good show. A game of badminton or a long run is my go-to reset.

Experience

2 yrs 11 mos

Total Experience

1 yr 5 mos

Average Tenure

1 yr 9 mos

Current Experience

Apna mart

Product & Growth

Aug 2024 – Present · 1 yr 9 mos · Bengaluru, Karnataka, India · On-site

Working at the intersection of Product, UX, and Growth. Designing discovery, conversion, and trust for Tier 2 & 3 India.
Owned and executed weekly and seasonal growth events, leading planning, execution, and post-event analysis across homepage UX, store visibility, inventory readiness, marketing timelines, and live performance tracking to improve conversion and convenience.
Reduced unserviceability by ~10% by optimising planning frequency, introducing operational checks, and reducing time leakages across rider and picker workflows.
Improved platform order-through rate by ~5% by enhancing key UX touchpoints, optimising search ranking, refining CRM targeting, and running A/B experiments on homepage layouts.
Led communication strategy across Push Notifications, WhatsApp, and Press Releases, ensuring the right message, tone, and channel for different user cohorts.
Managed and scaled LinkedIn presence, driving 2x+ follower growth through consistent storytelling, campaign-led content, and product-led narratives.
Launched and scaled new categories like Stationery, Beauty, and Electronics
Launched Recipes end-to-end, resulting in a 3% increase in fruits & vegetables bill penetration.
Collaborated closely with 7+ cross-functional teams including Product, Marketing, Category, Store Ops, Supply, Design, and Catalogue.

User Experience (UX)Growth StrategiesProduct Management

Ey

Product Analyst

May 2023 – Jul 2024 · 1 yr 2 mos · Bengaluru, Karnataka, India · On-site

Developed SOPs for Procure to Pay and Asset Tagging, reducing workflow delays
Identified data flow gaps and standardized it, establishing one source of truth
Redefined UI/UX based on user interviews across 7 cross-functional teams and C-suites, yielding ~70% accuracy in data flow
Developed a new feature for work status tracking, automating inter-team communication and saving 8 hours per week
Designed templates and dashboards for C-suite reporting, resulting in 30% reduction in time spent on report preparation

Business Process ImprovementStandard Operating Procedure (SOP)Business AnalysisProduct Management

Virtusa

Business Consultant

Apr 2022 – Jun 2022 · 2 mos

Assisted in preparing the Go-to-market strategy for Open Banking initiatives, ensuring a successful product launch
Researched emerging fintech trends like ESG, DLT, Open Banking, Cross-Border Payments, Insurance and KYC, identifying potential use cases and players in the market, and consolidating findings into a playbook
Conducted competitor analysis, studied industry trends, and created detailed decks on the same.
Part of a Digital Innovation Hub

New Business DevelopmentBusiness-to-Business (B2B)Business Development