Mar 2023 – Present · 3 yrs 3 mos · Mumbai, Maharashtra, India · On-site

• I spearhead global media strategies and optimise biddable media performance across international accounts. I manage a business portfolio exceeding €100 million across 30+ global markets, driving consistent year-over-year revenue growth of 18%. I develop and implement scalable digital media frameworks that ensure operational excellence and strategic alignment across multi-market campaigns. Additionally, I lead cross-market alignment initiatives and promote the adoption of centralised tools and workflows to enhance media ROI.
• Achievements: I have successfully established media optimization strategies within the Center of Excellence framework, defined enterprise-level measurement frameworks, and streamlined global operations by onboarding clients and establishing SOPs. I also direct high-performing global account teams and design training programs to elevate local team capabilities in digital buying and analytics. My efforts have unlocked new revenue opportunities through strategic partnerships and value-added services.

Apr 2021 – Mar 2022 · 11 mos

• Develop media strategies to build new business across west and south market. Drive business growth with new media initiatives. Drive integrated marketing approach for existing client. Lead and plan for new business and project initiative for the clients. Lead the team to deliver successful and award-winning media campaigns.
• Awarded the finalist award for Tata Motors #ThankYouIndianTruckers campaign under Automobile category, at Best Media Info Rising Star Awards 2021

Apr 2019 – Mar 2021 · 1 yr 11 mos

• Work directly with account teams and leadership team to develop media strategies to build new business across west and south market.
• Lead the team to deliver successful and award-winning media campaigns.
• Responsible for achieving billing and revenue targets for an agency.
• Lead and plan for new business and project initiative for the clients.
• Review technologies and explore new developments in the digital landscape to find ways in which the company and clients can partner with to be ahead of the industry in the digital space.
• Delivered award-winning campaigns such as #KeepLoading, #2MinsTataACE, #GharLaoGold, #ThankYouIndianTruckers, Shukriya Kare - #ShukriyaDeliveryPartners
• Awarded as a Digital Marketer of the Year in year 2020 under National Awards for Marketing excellence by CMO Asia

Jun 2017 – Mar 2019 · 1 yr 9 mos

• Responsible for managing the digital business for West and South market.
• Grow the digital business in each market. Responsible for mapping and building strong relationship across markets, across internal business functions.
• Manage the team efficiently and ensure the timely and successful delivery of deliverables according to customer needs and objectives.
• Assist team with challenging client requests or issue escalations as needed.
• Clearly communicate the progress of monthly/quarterly initiatives to internal and external stakeholders.
• Track key account metrics and develop case studies to assist in retaining and growing business.
• Planning and building award-winning work.