Aug 2021 – May 2023 · 1 yr 9 mos · Chennai, Tamil Nadu, India · On-site

• 1. Work with clients to develop and execute comprehensive digital marketing and analytics strategies to improve online presence and drive business growth.
• 2. Analyze data from Adobe Analytics and Google Analytics to provide actionable insights to clients, helping them to optimize their website and online marketing campaigns.
• 3. Provide guidance and support to clients in the implementation and configuration of Adobe Analytics and Google Analytics, ensuring that they are set up correctly to track relevant metrics and KPIs.
• 4. Develop and deliver custom reports and dashboards to clients, providing clear and concise visualizations of key performance metrics.
• 5. Collaborate with cross-functional teams, including web developers, designers, and marketers, to improve website functionality, user experience, and conversion rates.
• 6. Conduct regular audits of clients' digital marketing and analytics programs to identify areas for improvement and provide recommendations for optimization.
• 7. Stay up-to-date with emerging trends and best practices in digital marketing and analytics, and leverage this knowledge to provide innovative and effective solutions to clients.
• 8. Provide training and support to clients in the use of Adobe Analytics and Google Analytics, helping them to understand and interpret their data to make informed decisions.
• 9. Communicate regularly with clients to provide updates on project status, discuss optimization recommendations, and ensure satisfaction with services provided.

Oct 2015 – Aug 2021 · 5 yrs 10 mos · Chennai, Tamil Nadu, India · On-site

• Generating project plans for new and existing clients, and demonstrating successful results to keep clients satisfied. In my role as the manager of this department I am responsible for 12 account managers and 125 clients. More specifically, I am responsible for:
• Developed and executed comprehensive digital marketing strategies to increase brand awareness, generate leads, and drive sales across multiple channels, including email marketing, social media, paid advertising, and search engine optimization (SEO).
• Conducted in-depth market research and competitive analysis to identify new opportunities for growth and optimize existing campaigns for maximum performance.
• Collaborated with cross-functional teams, including designers, copywriters, and developers, to create engaging content and improve user experience on the company's website and other digital assets.
• Oversaw the implementation and maintenance of web analytics tools, such as Google Analytics and Adobe Analytics, to track website traffic, user behavior, and campaign performance, and used data to make informed decisions and drive continuous optimization.
• Created and delivered regular reports on key performance metrics, such as website traffic, conversion rates, and ROI, to executive leadership and other stakeholders, and provided actionable insights and recommendations for improvement.
• Managed a team of digital marketing and analytics professionals, providing guidance, mentorship, and support to ensure the team's success and professional growth.
• Stayed up-to-date with emerging trends and best practices in digital marketing and analytics, and leveraged this knowledge to drive innovation and deliver exceptional results for the company.

Dec 2009 – Sep 2015 · 5 yrs 9 mos · Chennai, Tamil Nadu, India

• 1. Developed and implemented successful SEO strategies for clients, resulting in increased website traffic, higher search engine rankings, and improved conversion rates.
• 2. Conducted thorough keyword research and analysis to identify high-traffic, relevant keywords and phrases for client campaigns, and optimized on-page content and meta tags accordingly.
• 3. Managed Google AdWords campaigns, including keyword research, ad creation, and bid management, to drive targeted traffic and generate leads and sales for clients.
• 4. Monitored and analyzed campaign performance using Google Analytics, providing regular reports and insights to clients on key metrics such as traffic, bounce rates, and conversion rates.
• 5. Provided ongoing optimization recommendations to clients based on campaign performance data, A/B testing, and best practices, to continuously improve ROI.
• 6. Developed and executed link building strategies to increase domain authority and improve search engine rankings.
• 7. Collaborated with web developers and content creators to ensure website and landing page optimization for improved search engine visibility and conversion rates.
• 8. Conducted competitor analysis to identify opportunities for differentiation and improvement.
• 9. Stayed up-to-date with the latest trends, techniques, and algorithms related to SEO, Google AdWords, and Google Analytics, and implemented best practices to improve campaign performance.

Oct 2005 – Nov 2009 · 4 yrs 1 mo · Chennai, Tamil Nadu, India

• 1. Conducted keyword research and analysis to identify high-traffic, relevant keywords and phrases for client campaigns, and optimized on-page content and meta tags accordingly to improve search engine rankings.
• 2. Monitored and analyzed website and campaign performance using Google Analytics and other SEO tools to identify areas for improvement and make data-driven optimization recommendations.
• 3. Managed Google AdWords campaigns, including keyword research, ad creation, and bid management, to drive targeted traffic and generate leads and sales for clients.
• 4. Conducted A/B testing to improve ad and landing page performance, and provided ongoing optimization recommendations to improve ROI.
• 5. Developed and executed link building strategies to increase domain authority and improve search engine rankings.
• 6. Collaborated with web developers and content creators to ensure website and landing page optimization for improved search engine visibility and conversion rates.
• 7. Conducted competitor analysis to identify opportunities for differentiation and improvement.
• 8. Stayed up-to-date with the latest trends, techniques, and algorithms related to SEO and Google AdWords, and implemented best practices to improve campaign performance.
• 9. Communicated regularly with clients to provide updates on campaign performance, explain optimization recommendations, and ensure satisfaction with services provided.