Apr 2022 – Apr 2023 · 1 yr

• Successfully audited and scaled growth for 30+ Indian and international brands across D2C, B2C, and B2B using a data-first, full-funnel approach. Drove performance and brand marketing in industries like BFSI, eCommerce, Healthcare, Real Estate, and Retail.
• Developed cross-channel growth strategies across SEO, Paid Media, Affiliate/Influencer Marketing, Content, and WhatsApp Marketing.
• Led end-to-end acquisition, retention, and remarketing campaigns for brands in real-money gaming (RMG), casino, sports betting, fantasy, and iGaming.
• Managed campaigns across Meta, Google, programmatic platforms, and OTT, aligned with strict industry guidelines and compliance frameworks.
• Delivered 360° campaigns with TVCs, podcasts, celebrity tie-ups, sponsorships, and offline activations via multi-agency collaboration.
• Consulted clients on UI/UX, content, market positioning, and surrogate branding, optimizing creative and media ROI.
• Facilitated solutions for platform tech, payments, and support by coordinating across a network of specialized partners.

Mar 2021 – Apr 2022 · 1 yr 1 mo

• In this current role,
• For existing businesses - I understand the client’s goals, the root cause of their current marketing problems and identify the conversion leaks in their current marketing strategy I then co-create a result-oriented measurable digital strategy for my clients, that align not just with their bran and business but also fuels their business and marketing goals.
• For new businesses - Help them with Go-to Strategy in market considering their business objectives, industry trend, competitor analysis and other important factors with strategical Pre-Post launch campaigns.
• These digital marketing strategies are actually conversion solutions which often comprises of a unique mix of Branding, Website Designing, Conversion Optimization, SEO, Media Buying, Digital Marketing, Social Media Management, Reputation Management, and various other solutions, based on unique requirements of each customer.

Jun 2018 – Mar 2021 · 2 yrs 9 mos · Gurugram, Haryana, India

• Responsible for sales at Articulate - the global leader in rapid e-learning authoring tools. Stratbeans is the Articulate Premium Partner in India to get Articulate Storyline licenses, upgrade and Articulate 360 subscriptions!
• Responsible for providing one-on-one consulting and Certified Training in Articulate Storyline, Articulate 360 and Articulate Studio from authorized team of Articulate Master Trainers.
• Adding value to your existing trainings, sales and performance support by bringing the experience of enabling training and performance of more than 100 large corporates from cream of corporate called FORTUNE 500.
• Manage sales process, lead generation, key accounts, provide consultation on e-learning solutions, develop business and manage e-learning projects effectively.
• Bringing New Businesses
• Providing the best in Lead Generation
• Acting as an e-learning consultant
• Contracts Negotiations
• Vendor Management
• Planning of sales strategies, the positioning in contrast to the competitors and the demonstration of the business
• Inbound Marketing Strategies
• Digital Sales
• Digital Marketing – Social Media Marketing, Search Engine Marketing, Email Marketing, Web Analytics
• Targeting new clients and opportunities pan India
• Implementing effective strategies for Business Development activities
• Providing the best potential leads to sales team for business development
• Attending meetings with business decision makers and acting as a consultant
• Ensuring that the company’s product can deliver on the customer’s requirements
• Presenting proposals to customers alongside members of the sales team
• Providing ongoing support for customers post implementation
• Producing detailed costings for customers and ensuring the contract is profitable

Dec 2017 – Jun 2018 · 6 mos · Gurugram, Haryana, India

• Lead Generation:
• Bringing New Businesses
• Providing the best in Lead Generation
• Planning of sales strategies, the positioning in contrast to the competitors and the demonstration of the business
• Targeting new clients and opportunities pan India
• Implementing effective strategies for Business Development activities
• Providing the best potential leads to sales team for business development
• Putting together business cases for the sales teams to support their proposals
• Ensuring that the company’s product can deliver on the customer’s requirements
• Producing detailed costings for customers and ensuring the contract is profitable
• Product Sales:
• Maintain and develop good relationship with customers through personal contact or meetings or via
• telephone etc.
• Managing, and closing end to end sales life cycle of targeted accounts/partners and coordinating
• team-selling efforts.
• Help management in forthcoming products and discuss on special promotions..
• Work on proposals as customers need and analyzing tool and having a brief knowledge over the
• product.