Sep 2021 – Present · 4 yrs 9 mos

• Steering Sales & Marketing of Mechanical Components – Precision Components, Sheet Metal, and Castings across domestic and international markets.
• Driving domestic sales in Karnataka, Tamil Nadu & Andhra Pradesh while expanding international presence across America & Europe.
• Designing Go-To-Market (GTM) strategies tailored to diverse regions and industries, ensuring maximum penetration and sustainable revenue streams.
• Driving post-sales service excellence through structured support mechanisms, ensuring customer loyalty and repeat business.
• Establishing KPI-driven performance frameworks for sales teams, linking individual contributions to organizational revenue goals.
• Monitoring and tracking market developments to identify emerging opportunities and competitive risks.
• Preparing strategic reports, budgets, and forecasts to support decision-making and financial planning.
• Participating in sales meetings, conferences, trade shows, and exhibitions to strengthen market visibility.
• Engaging with customers through email, phone, and in-person interactions to foster long-term relationships.
• Gathering and evaluating customer feedback to enhance service delivery and customer satisfaction.
• Interpreting and analyzing sales data to derive actionable insights for performance improvement.
• Addressing customer and employee concerns to maintain smooth business operations.
• Organizing regular sales training sessions to equip employees with product and negotiation skills.
• Defining and assigning sales targets for teams and representatives to drive consistent performance.
• Cultivating client relationships by building trust and ensuring repeat business.
• Managing global client orders and ensuring seamless processing of goods and services as per commitments.

May 2020 – May 2022 · 2 yrs

May 2020 – Sep 2021 · 1 yr 4 mos

• Headed Sales & Marketing of Vacuum Heat Treatment and Plasma Ion Nitriding services for one of India’s largest providers, spanning Karnataka, Tamil Nadu, Andhra Pradesh, and Kerala.
• Boosted existing revenue streams worth INR 40 Cr. and captured new business opportunities with an additional ₹30 Cr target.
• Appointed, trained, and empowered sales representatives to strengthen territorial coverage and customer acquisition.
• Delegated sales targets to teams and individuals, and tracked achievement against business objectives.
• Drafted and rolled out strategic sales plans tailored to regional market dynamics.
• Supervised and motivated a sales team of 5 members, ensuring alignment with company goals.
• Acknowledged top-performing sales staff and coached low performers to enhance productivity.
• Conducted monthly training programs (2 per month) to equip employees with product, technical, and sales skills.
• Anticipated future expenditure of the sales function and allocated budgets effectively.
• Assessed individual and team performance, delivered feedback, and initiated corrective actions for improvement.

Oct 2017 – May 2020 · 2 yrs 7 mos · Bengaluru, Karnataka, India

Oct 2017 – May 2020 · 2 yrs 7 mos

• Spearheaded global Sales & Marketing of Extruder Machines and OEM parts, driving exports across major European countries such as Germany, UK, Spain, Russia, Netherlands, Greece, and Denmark.
• Defined annual sales targets by forecasting quotas worth INR 120 Cr. and anticipated sales volumes for existing and new product lines.
• Monitored international client orders and ensured seamless processing of goods and services to meet delivery commitments.
• Participated in high-profile sales meetings, conferences, trade shows, and exhibitions to promote brand presence.
• Supported and retained existing customers by addressing their requirements and maintaining long-term business relationships.
• Devised innovative sales strategies and implemented initiatives to expand global market share.
• Assessed sales data and extracted insights to guide performance improvements and revenue growth.
• Built and expanded distribution networks to strengthen product accessibility and market coverage.
• Achieved high lead-to-sale conversion by transforming prospects into clients at a 2:1 ratio.

Aug 2014 – Oct 2017 · 3 yrs 2 mos

Aug 2014 – Oct 2017 · 3 yrs 2 mos

• Directed Sales & Marketing operations for steel products including Wires, Rods, Bars, and Hot/Cold Rolled Sheets across global markets.
• Expanded existing revenue streams worth INR 500 Cr. and established new avenues for growth.
• Formulated and documented strategic business plans aligned with market opportunities.
• Converted qualified leads into successful sales while continuously evaluated sales processes for efficiency gains.
• Cultivated and nurtured strong client relationships to enhance customer retention and loyalty.
• Completed comprehensive sales activity documentation ensuring accuracy and compliance.
• Spearheaded order management processes and ensured timely delivery of goods and services to meet customer commitments.