Apr 2021 – Sep 2023 · 2 yrs 5 mos · Faridabad, Haryana, India

• Lead, mentor, and manage a team of UI/UX designers, fostering a collaborative and creative work environment.
• Define and execute the overall design strategy for digital products, ensuring a seamless and engaging user experience across all platforms.
• Collaborate with stakeholders to understand user needs, business goals, and technical constraints, and translate them into intuitive and visually compelling designs.
• Oversee the creation of wireframes, prototypes, user flows, and visual designs that align with user-centered design principles.
• Conduct user research, usability testing, and data analysis to gather insights and validate design decisions.
• Ensure consistency in visual design, interaction patterns, and user experience across all digital touchpoints.
• Stay up-to-date with the latest design trends, tools, and technologies, and integrate them into the design process.
• Work closely with the development team to ensure the feasibility and implementation of design solutions.
• Drive continuous improvement of the design process and workflow, identifying opportunities for innovation and efficiency.

Aug 2019 – Mar 2021 · 1 yr 7 mos · Delhi, India · Remote

Feb 2017 – Jul 2019 · 2 yrs 5 mos

• Gathering client requirements and understanding business goals.
• Crafting wireframes, mockups, site/flow maps, customer journeys, and prototypes for team communication and user testing.
• Understanding technical limitations during the design process.
• Presenting concepts to stakeholders for review and feedback.
• Worked closely with business analyst, developers, and product teams in an Agile UX environment.
• Produced style guides and web/CSS/interaction specification sheets for developers.
• Designed and generated fully-interactive prototypes and click-throughs for client presentations, mock-ups, as well as user-testing studies.
• Developed user personas and scenarios in order to enhance functionality and usability.
• Conducted user interviews, user research and developed personas to help set up the design process.
• Handle a team of Ui/UX Designers by assigning them task and monitor them.

Feb 2016 – Jan 2017 · 11 mos

• Work with the team to produce designs for website, social media, email campaigns, landing pages, and story boarding for videos.
• Design print collaterals for business exhibitions and conferences like banners, brochure, leaflets, notepads, PPTs etc.
• Analysing the company’s healthcare product (EHR and PM) in terms of UI and UX and providing design inputs for improvising it.
• Help in improvising the UI/UX of Mobile App for companies' Healthcare product.
• Help in creating marketing strategies for healthcare global product.
• Coordination with US & Philippines team on day to day basis on marketing products.

Feb 2014 – Feb 2016 · 2 yrs · Greenpark Extention

• Conceptualize and design creative strategies, User Experience Interfaces for various web projects and advertising campaigns
• Strategically planned, designed, and implemented creative work for digital marketing.
• Work closely with development team for quality assurance to deliver the final product
• Designed responsive UI interfaces for all major devices
• Collaborating with internal project managers, writers/editors, marketing managers, online marketing team and development manager to develop and drive innovative solutions for design projects
• Worked with a wide range of client for producing web sites, social media campaigns, email campaigns, story boarding for videos and other online and offline promotional materials.
• Worked on print media designs like business cards, banners, brand documents, brochure etc.
• Managed day to day operation, web design, new media technology research, and co-ordination between technical and management team
• Worked on International projects for digital design.
• Interaction and coordination with multi cultural people (UK, Canada, US and Australian colleagues)

Jun 2012 – Jan 2014 · 1 yr 7 mos · Delhi, India

Jan 2011 – Jun 2012 · 1 yr 5 mos · Gurugram, Haryana, India

• Create Visual designs that effectively communicate product functions and enhance the user experience, including the design and production of screen layouts, User interface elements and visual communications.
• Produce wireframes, mock-ups, task flows, and UI specifications as needed to assist with business socialization and approval, as well as implementation and testing
• Developed style guides and worked closely with the development team, business analysts to ensure design and usability intent is carried through to production
• Extensive experience with web design with focus on usability and best practices
• Perform XHTML and CSS coding for travel portal for international client & for many others.
• Worked on Social media campaigns, contest, fan pages
• Designed UI designs for Mobile websites and apps
• Coordinating with clients directly for the project brief and deliverables

Jun 2008 – Dec 2010 · 2 yrs 6 mos · Greater Delhi Area

• Responsible for making wireframes, mock-ups and web layouts based on clients briefs and requirement.
• Worked on web and graphic projects for UK clients
• Image editing and creation of banners/logos/animations and graphic design for websites.
• Create CSS styles, design graphic layouts, build XHTML websites
• Layout designing & Visualization for Corporate Brochures, Catalogues, Websites, Multimedia Presentations, EDMs, and Print Projects.
• Handling a team of Web and Graphic Designers.
• Coordinating with clients directly for the project brief and deliverables

Feb 2006 – Jan 2008 · 1 yr 11 mos · Connaught Place

• Supplied creative direction, interface design, image compression, functionality and development of
• Intranet corporate presence web sites and applications
• Developed Intranet sites for company’s various offices which includes Dubai, Malaysia
• Designed corporate literature and promotional materials like factsheets, advertisements, banner etc.
• Designed E-flyer, landing pages and web layout
• Coordinating with print vendors for printing design material.