Jun 2021 – May 2022 · 11 mos

Dec 2019 – Aug 2020 · 8 mos

• Leading product strategy for new initiatives

Mar 2019 – Nov 2019 · 8 mos

• Leading Consumer Product development
•  Led product enhancements which resulted in incremental revenue QoQ & increased app conversion rate.
• Introduced Abandoned cart PNs
• Improved search results by handling null results flows
• Improved serviceability logic to increase discoverability of vendors
• Introduced new delivery fee to bring down cost per delivery
• Introduced cross sell to boost AOV without reduction in conversion rates
•  Launched new business lines (within 2 months) – Premium Concierge Services and Combo Meals for one - which resulted in increased repeat rates for the test audience.
•  Identified low hanging opportunities and with WoW improvements, increased app user conversion rate.
•  Built Rains product: Convenience fee & rain messaging on the apps which generated empathy for riders and helped Ops handle SLA compliance and manage fleet better.
•  Reduced discrepancies in install and revenue numbers by correcting attribution model & set up extensive platform to optimise digital spends and create custom audiences for effective digital marketing.

Apr 2018 – Mar 2019 · 11 mos · Bengaluru Area, India

• Rizort is disrupting the way luxury travellers dream, plan and book their vacations.
• ➤Website: Leading optimisation of e-commerce funnel (acquisition to conversion) • 20% increase in organic traffic through SEO optimisations • 150% increase in sign-ups through tactical nudges • 40% increase in checkouts
• ➤Personalised Email Product: Building product from scratch – first manually sent 100+ mails, experimented, learned from them & now have introduced automation to scale • 33% open rate (industry avg. 13%) • Transaction conversion rate of 5% • Driving revenue in excess of $23,000 within a week
• ➤ Virtual Reality App: Single-handedly (Product, UI, UX) built RizortVR app from scratch & launched it on Oculus Store. Within 3 weeks of launch, the app crossed 2,000 downloads & had avg. session duration of up to 7 minutes. Conceptualised & built Social feature which enables multiple users to explore 5-star resorts together in VR.
• ➤ Analytics & Marketing: Set up complete analytics on consumer platforms, reporting infrastructure & continue to assist marketing with paid, engagement & retarget campaigns.
• ➤ Concierge Mobile App: Building concierge app - a post booking, on destination app for Rizort customers.

Oct 2017 – Apr 2018 · 6 mos · Gurgaon, India

• Merchant Products
•  Building web & mobile products from scratch which enable merchants to list their business and start selling their services online through self-serve
•  Built capabilities on merchant app which were already available on web tools resulting in 20% increase in DAU

Apr 2017 – Sep 2017 · 5 mos · Gurgaon, India

• Merchandising on nearbuy.com app homepage
•  Introduced algorithm driven merchandising on homepage which was personalised for user cohorts which resulted in moving conversion rate from 5% to 8% through these sections

Apr 2016 – Mar 2017 · 11 mos · Gurgaon, India

• App Homepage & Data Platform
• Product lead for Consumer App Home Page
•  Shipped the current homepage of nearbuy app from scratch. It now contributes to up to 30% of total mobile revenue
• Product lead for Data Platform at nearbuy
•  Led data platform development which unifies internal and external data in simplified format. This product is being used by more than 150 internal users to make data driven decisions and for reporting purposes

Sep 2015 – Mar 2016 · 6 mos · Gurgaon, India

• Engagement & Product Analytics
•  Improved push notification open rates by 20% & increased revenue from notifications to up to 10% of mobile revenue
•  Led integration of analytics tools - Google Analytics, Mixpanel and Appsflyer

Jun 2014 – Aug 2015 · 1 yr 2 mos · Hyderabad

•  Optimized performance of AdWords accounts for leading travel clients in Australia like Flight Centre, Expedia, Tourism New Zealand and Accor
•  Delivered enhanced ad performance across Google Search, Google Display Network & YouTube which led to increase in Google revenue from Travel Australia by 10% QoQ
•  Represented Google India team in first ever Steering Committee to bridge cultural gap between teams & drive efficiency
•  Assigned as Quality Coach to mentor and guide team in achieving better optimization and increase product knowledge

Aug 2012 – May 2014 · 1 yr 9 mos · Bengaluru Area, India

• Led software development life cycle by following scrum framework and successfully integrated cruise lines Regent, Oceania, AmaWaterways & Avalon Waterways with Sabre Cruise API which increased bookings through Sabre by 15%

Jul 2010 – Jul 2012 · 2 yrs · Bengaluru Area, India

• Mentored support team & streamlined support process of API customers by preparing extensive documentation and templated replies which decreased TAT to under 24 hours and increased NPS

May 2008 – Jul 2008 · 2 mos · Pune Area, India

• Production Planning and Quality Analyst Intern