May 2023 – Dec 2024 · 1 yr 7 mos · India · Remote

• Leading Paid Marketing efforts at Pesto Tech.
• Strategizing and executing performance marketing campaigns for B2B SAAS and B2C SAAS for Indian and International Markets.
• Building Future Ready Martech Stack for 360 degree for product and performance marketing analytics.

Dec 2021 – Apr 2023 · 1 yr 4 mos

• Mentored learners who are willing to make a career change in Digital Marketing
• Providing Career and Industry Relevant Guidance
• Helped 30+ learners to make an informed decision in career choices related to the domain of Performance Marketing and Digital Marketing.

Jan 2021 – May 2023 · 2 yrs 4 mos · Delhi, India · On-site

• Responsible to manage and execute AIDA Campaigns across Google Ads ( PPC, Display, and Youtube), Facebook &Taboola Ads
• Increased Brand Search by 35% in the last 6 months ( Jan'22 - Jun'22 )
• Fabricated and implemented Youtube and Google PPC Ads strategy which led to a 28% reduction in Performance CAC
• Accountable for Media Planning and Media Activation across Ad platforms, OTTs, Programmatic and Native Ad networks
• Launched successful tactical campaigns with Agency Management
• Successfully engineered a framework to increase Youtube Subscribers by 1700% in the last 1 year
• Implemented Heatmap driven Landing Page optimizations to improve Conversion Rates by 60%
• Introduced multiple Marketing Automation flows through Email Marketing ( Klaviyo ) and SMS marketing
• Fabricated Digital KPI tracking systems through Google Data Studio

May 2019 – Jun 2020 · 1 yr 1 mo

• Was responsible to plan, execute and optimize Google Search and Google Display ads to drive traffic and increase direct room bookings by 27% for hotels.
• Used Google Pagespeed insights, Moz, SEMRUSH and Ubersuggest to perform an indepth website SEO audit for clients. Perform On-Page SEO to boost website ranking on Google Search Engine Results Page.
• Analyze website traffic through Google Analytics from organic and paid sources. Perform A/B testing on website elements and tweak Google ads. Reduced bounce rate from 60% to 18% in 3 months.
• Analyzed and optimized sales funnel management by introducing digital marketing campaigns to drive leads and revenue from organic and paid campaigns to drive an approx. annual revenue of 5 lacs
• Revamped the sales process and increased organic lead queries by 20% after implementing Whatsapp Marketing, Instagram marketing and email marketing campaigns
• Work closely with agencies for website development, influencer marketing and PR collaboration with LBB, NAT GEO, Conde Nast, etc.
• Track important KPI's against the marketing objectives and manage weekly reporting to clients.
• Manage and train a team of sales and marketing executives.

Aug 2018 – Aug 2019 · 1 yr

• Was responsible for Digital Transformation of Boutique and Luxury hotels and villas.
• Responsible for digital footprint analysis vis-à-vis competition and curate a strategy to improve online presence through digital marketing techniques, search engine optimization techniques on Online Travel Aggregator sites like Makemytrip and Booking.com.
• Worked upon customer relationship management and responsible to drive business through b2c inbound inside sales.

Jan 2018 – Jun 2018 · 5 mos · Jaipur Area, India

• Social Media Listening and Online Reputation Management
• Worked on Off-page SEO (Link Building and web 3.0 posts)
• CRM management and vendor management

Jan 2009 – Jan 2010 · 1 yr · Kolkata Area, India

• Worked as a Junior content writer at The Voices, a sub-segment issued by The Statesman for kids.