Jul 2025 – Jan 2026 · 6 mos · Mumbai, Maharashtra, India

Oct 2022 – Jan 2026 · 3 yrs 3 mos · Mumbai, Maharashtra, India

Oct 2022 – Jan 2026 · 3 yrs 3 mos · Mumbai, Maharashtra, India

Aug 2021 – Nov 2022 · 1 yr 3 mos · Bengaluru, Karnataka, India

Oct 2020 – Aug 2021 · 10 mos · Mumbai, Maharashtra, India

Sep 2019 – Oct 2020 · 1 yr 1 mo · Mumbai Metropolitan Region

May 2013 – Apr 2019 · 5 yrs 11 mos · Mumbai

•  Handled projects Qualitative and Pharma including Quantitative and Qualitative phase.
•  In depth training in Qualitative marketing research as part of the training i did the following :
•  Did transcription from the various field work done across various cities and companies which gave me an insight on the methodologies of conducting focus groups, Depth interviews, Expert interview and also an insight on the response of the respondent.
•  Preparing Daily operation Reports for the field and Research end on the total project handled country wise.
•  Handling CRM, preparing Budgets, EWNs, and FBNs of projects.
•  Handling Clients if queries arises, sending reports to the senior directors for the request from clients / proposals.
•  Distributing leads, monitoring them closely, handling and distributing reports to the research teams.

Mar 2010 – Dec 2012 · 2 yrs 9 mos · Mumbai Area, India, Ahmedabad Area, India

• Received first hand experience and intensive training ,the do's and dont's of conducting successful focus groups by observing , learning and moderating parts of the focus groups for various projects for companies .
•  Did many CA(content analysis) from transcripts from fieldwork(focus groups and depth interviews) and also wrote summaries from the fieldwork for final presentations for companies.(HLL, HSBC, , GSK ,Whirlpool and Tata indicom, GFK, Sanofi etc)

Jun 2009 – Jan 2010 · 7 mos · Mumbai Metropolitan Region

•  Understanding the needs & expectations of the subscribers who have migrated from one plan to another - ‘within the network’ & those who have shifted brand loyalties so as to build upon the brand loyalty
•  Understanding the churn drivers; reasons behind the churn…Within & off the network
•  The objective of the research was to assess consumer feedback to the complete mix of new (to be launched) products and to identify areas of sensorial dissonance. Further to arrive upon the product acceptance or rejection level
•  To understand the consumer interaction with the category; Purchase patterns, Consumption patterns, Identify the consumer taste preferences, Generate cues for product development & evaluate the offerings with respect to pre determined parameters
•  Exploring the parameters for product selection and measure the product performance on various attributes, connoting, visual appeal, taste, Price packaging and figure out their levels of acceptance.
•  Major clients and categories worked on:
• o Hindustan Levers /Unilever , Maggi ,Knor ,Loreal ,Mahindra ,Sanofi, Glenmatrk, Goderej,Vaseline
•  Categories: Skin ,Hair and Fab wash ,FMCG,Consume,Automobiles ,Lubricant
•  Case Studies: Ranged from Concept evaluation ,TVC evaluation to Triggers and Barriers and Equity study ,Brand equity
• o Ford India limited
• o Marketing Diagnostic study for Ford Fiesta and Fusion.
• o Heinz India Limited
•  Categories: Snacks and HFDs
•  Case Studies: Concept evaluation and brand equity.
•  Other clients
• o UTV, Reckitt and Benckiser, ICICI, Godrej, Sangani.
•  Studies: Home observations, shopping observations, retail studies, exploratory studies to understand consumer mindset.

Jan 2009 – Jun 2009 · 5 mos · Mumbai

•  Handling salary system, solving staff problems.
•  Handling administrative Affairs)

Aug 2005 – Sep 2008 · 3 yrs 1 mo · Mumbai Metropolitan Region

•  Handled Quantitative, Qualitative, Pharma as Well as corporate Projects.
•  My duties included : Procuring orders
•  Negotiating with the client
•  Vigorous sales and promotion
•  Conduct market research to find new avenues of sales, suggest new products and increase profit.
•  Duties also included managing team activities, supervise research, coordinate and delegate work.
•  Achievement: Increased sales via market surveys, client feedback and strengthening client relationship and promotion
•  New avenues of sales opened not only corporate but teenagers and housewives and retailers
•  Suggested new products that increased earning.
•  Market survey was conducted by a group of five people who were given questionnaires designed by us
•  Conducted Group discussion, Interviews with workers, union leader , production executives, engineers ,management and plant head
•  Keen shop floor observation for several days
•  Indirect questioning with workers to find out attitudes, ambitions, grievances, nature of interpersonal relations( with management, union, coworkers, production executives and engineers) ,awareness, etc to judge the existing level of ownership and belongingness among the workers and executives .
•  Find out the gap between existing level of O&B and the ideal level
•  Give reasons, suggest measures and recommendation.( some of the measures suggested were : conduct frequent workshops on motivation, attitude change, skill up gradation, change in salary structure, discipline on the shop floor, delegating authority to workers, frequent festivals and more interaction with higher management combined lunch and picnics, feedback and grievances cell for the workers(one to one with management),taking and inviting advice from workers. naming the machine according to the workers name so that it instills a sense of pride and ownership.

Jun 2003 – Aug 2005 · 2 yrs 2 mos

•  Handled projects Qualitative and Pharma including Quantitative and Qualitative phase.
•  .
•  Did transcription from the various field work done across various cities and companies which gave me an insight on the methodologies of conducting focus groups, Depth interviews, Expert interview and also an insight on the response of the respondent.
•  Took focus group notes for various projects for companies (HLL, Airtel, pantaloons, TOI, HSBC)
•  Received first hand experience and intensive training ,the do's and dont's of conducting successful focus groups by observing , learning and moderating parts of the focus groups for various projects for companies (HLL, Airtel, GSK, pantaloons , Sahara )
•  Did transcripts from fieldwork(focus groups and depth interviews) and also wrote summaries from the fieldwork for final presentations for companies(HLL, HSBC, TOI, Kitchens Of India ,Sahara , GSK ,Whirlpool and Tata indicom)
•  Made Respondent questionnaires (for screening the right respondent) and FILs for various projects.
•  Conducted single handedly 25 Depth interviews for various companies (HLL, Kitchens Of India, Whirlpool, Dumex, Sahara and GSK )
•  The projects ranged from finding out the link between dress and progress(HLL) where target audience were working executives to clerks to housewives to probing the need gap felt by mothers where baby food is concerned (Dumex) to creating a psychographic profile of a typical housewife ,working executives to retailers(.Whirlpool )and many more
•  The respondent were from housewives to working executives to teenagers and retailers
•  Visiting, literally living with the respondents, understanding the attitudes, aspirations and getting deep into the psyche of a typical housewife. Across various SECs via depth interviews, keen observations and audits which was all analyzed, summarized.
• 

Dec 2002 – May 2003 · 5 mos

• Customer care Exe.]
• Job Responsibility:
• Handling a team of 15 people
• Working for the project of Standard Chartered bank which comprises of credit card department, credit card loans.
• Handling the Sales telemarketing team for targets achievement and training of the team members

Apr 2000 – Mar 2001 · 11 mos

• Women’s Healthcare (handling of Gynaec range of products)
• Job Responsibility:
• Meeting top Gynaec,
• Holding seminars and conferences for these doctors
• Mainly into sales and targets.

Mar 1995 – Dec 1999 · 4 yrs 9 mos

• Handled projects Qualitative and Pharma including Quantitative and Qualitative phase.
• In depth training in Qualitative marketing research as part of the training i did the following :
• Professionally trained to study and get into the insights of the consumer and understand their belief, perceptions, attitude etc and try and relate it to their cultural, occupation, educational etc background and analyze the same, give recommendations.
• Experience in doing many Doctors DI’s for different products like Pediatric products, Contraceptive pills, Insulin injector pen, Osteoporosis, Osteoarthosis, and ORS.etc.
• Experience in Ethnography studies. Especially for Diabetic patients as well as family consumers for some commercial products
• TYPE OF JOB HANDLED:
• During my working tenure in Market Research Industry as mentioned above, I have handled :
• Qualitative Studies
• Quantitative Studies
• Mystery shopping Audits
• Customer satisfaction studies.
• Pharma studies.
• GIVEN BELOW IS AN INDICATIVE LIST OF THE TYPE OF STUDIES I HAVE UNDERTAKEN:
• Advertising and Media Research
• Focus Groups Discussions (where people are called at a centralized venue and asked for their opinions related the products, lifestyles etc.
• Pre and Post Ad- Track Studies (Advertisement pre launch and post launch effects are discussed with the peoples.)
• Product Test Studies
• Pharma studies.
• Syndicated Studies.
• Central Location Tests.
• Concept use Tests & Concept Tests
• Tracking Studies–Household, Semi-Corporate, and Corporate.
• Customer Satisfaction Studies.
• “CLINIC “Methodology for Cars & Scooters.
• Market Size Estimation
• Feedback and Appraisal for Trade Fairs and other Special Promotion Techniques
• Market segmentation – Share/Structure and Profile
• Pricing Related Studies
• Mystery Audits for clients like Reebok, Benetton, wills Lifestyle and most of all for our Indian Railways.