Apr 2025 – Present · 1 yr 1 mo · India · Remote

Jan 2024 – Present · 2 yrs 4 mos · Delhi, India · Hybrid

• India Spirit Week – India's premier festival dedicated to elevating the alcobev industry through innovation, craftsmanship, and cultural fusion. This isn't just an event; it's a catalyst for growth in one of the world's fastest-rising spirits markets.
• Picture this: Over three dynamic days in Delhi/NCR (2025), we'll host immersive cocktail competitions featuring top bartenders blending Indian botanicals with global techniques, masterclasses on sustainable distillation led by industry pioneers, exclusive tasting sessions of rare single malts and craft gins, and pop-up bars that turn heads with experiential storytelling. It's where tradition meets modernity – think heirloom recipes reimagined for the discerning palate.
• We've already partnered with leading distilleries and bars to create unforgettable moments that celebrate India's spirit – literally. This is your chance to ride the wave of alcobev's renaissance.
• Tickets and partnership details dropping soon – DM me or check the link in bio on @indiaspiritweek. Who's joining us to toast to bolder horizons?
• #IndiaSpiritWeek #AlcobevInnovation #SpiritsIndustry #CraftCocktails #SustainableDistilling #LinkedInNetworking

Jan 2024 – Present · 2 yrs 4 mos · India · Remote

• Developing and executing comprehensive marketing strategies including branding, positioning, digital marketing, social media, and public relations.
• Aligning marketing activities with company objectives to deliver measurable results.
• Leading a high-performing marketing team, fostering a culture of creativity, collaboration, and continuous improvement.
• Creating compelling, consumer-driven storytelling that translates complex technical concepts into engaging narratives.
• Representing Nordek Network in front of investors, board members, and the public, effectively communicating our vision and value proposition.
• Building & maintaining relationships with key stakeholders, including strategic partners, media, and industry influencers.
• Analyze market trends, competitive landscape, and customer insights to inform data-driven decision-making.
• Ensuring marketing efforts are optimized for maximum impact and efficiency.
• Managing marketing budgets, allocated resources efficiently, and tracked the ROI of marketing campaigns.
• Collaborate with cross-functional teams, including product development, sales, and engineering, to ensure a cohesive go-to-market strategy.
• Establishing strong presence in the Southeast Asian market, particularly in Singapore & identified opportunities for global expansion.
• Leading the end-to-end execution of token marketing from initial stages to completion.
• Building community momentum for token listings and provided guidance for sustainable network growth through industry best practices.
• Staying up-to-date with industry developments, regulatory changes, and emerging technologies in blockchain, gaming, and AI.
• Creating high-quality educational content, including videos, tutorials, e-learning modules, and interactive simulations that integrate Web3 technologies.
• Building vibrant communities of Nordek users and supporters through social media, forums, and other channels.

Jan 2023 – Present · 3 yrs 4 mos · New Delhi, Delhi, India · Remote

• As the Founder of Pet Tales India, I'm passionate about reimagining pet care as a delightful journey filled with whimsy, comfort, and unbridled joy. What started as a personal quest to spoil my own furry companion (Kattappa) has blossomed into a vibrant brand dedicated to crafting premium event. Every event at Pet Tales is a tribute to the unbreakable bond between pets and their humans—rooted in sustainability, ethical sourcing, and a touch of desi magic.
• With a background in January, I launched Pet Tales in 2023 to address the gap in the Indian market for stylish, affordable pet products that celebrate our cultural heritage while prioritizing pet well-being. Today, we're proud to serve thousands of pet parents across the country through our Instagram community (@pettalesindia) and soon to be launched an e-commerce platform, featuring everything from interactive toys that spark endless play to grooming essentials that make self-care a breeze for your four-legged friends.
• At Pet Tales, we believe every pet deserves a tale worth telling—one of adventure, love, and tail-wags galore. Whether you're a fellow founder navigating the startup world or a pet enthusiast seeking that perfect gift, let's connect! I'd love to hear your stories and explore collaborations that make pet lives even more pawsome.

Jun 2020 – Present · 5 yrs 11 mos · Hybrid

Jun 2020 – Present · 5 yrs 11 mos · Kolkata, West Bengal, India · Remote

• In my role as Founder at CommPR, I spearheaded the development of digital strategies tailored to client needs, focusing on performance marketing and brand positioning. I managed marketing calendars and championed experiential marketing initiatives, ensuring alignment with client goals. My work supported channel transformation through strategic marketing interventions, fostering brand growth in a competitive landscape.

Jul 2019 – Jun 2020 · 11 mos · Gurugram, Haryana, India · On-site

• Developed and executed a comprehensive 360 marketing plan for new cinema launches and F&B offerings.
• Generated brand excitement through PR activations, events, and influencer collaborations.
• Managed content strategy for key social media platforms, enhancing brand visibility and engagement.

Apr 2017 – Jul 2019 · 2 yrs 3 mos · Goa, India · On-site

• Responsible for the brand strategy for AI Rooms in India to develop the Vision, Strategy & Roadmap for CRM, CX, Digital Marketing, Digital Business & Digital Products.
• Lead the Product Management portfolio by identifying the market needs and opportunities, partnering with various online and offline travel partners in development of relevant programs.
• Formulate models & drive Digital Business, Product, Marketing & Growth strategies including GTM Strategy Customer Experience for AI Rooms
• Lead and own all projects around Digital Transformation - Products, CX, Marketing, Business, Automations & Analytics through PLC (Including Promotion), set up the Digital Marketing Practice & Partnerships for Casa Ahaana

Apr 2016 – Mar 2017 · 11 mos · Delhi, India

Mar 2012 – Apr 2016 · 4 yrs 1 mo · Greater Delhi Area

• Projects Handled
• Residential
• Grand Luxury Homes Indirapuram
• Emerlad Height Vashali
• Centrum Indirapuram
• Homes121, Noida, Sec-121
• Gulshan Vivante. Expresway Noida Sec -137
• Gulshan Ikebana, Sec 143, Noida Expressway
• Gulshan Bellina, Sector 16, Greater Noida West
• Gulshan Botnia, Sec 144, Noida Expressway
• Commercial & Retail Spaces:
• Grand Mall, Kota
• Grand Street, Indirapuram
• Shopicks, Indirapuram,
• Convenio 121
• Vivante Street
• Ikebana Street
• Recipient of best media manager (three) Award for three consecutive years in recognition of exceeding yearly sales targets by an average of 30% over a 6 month period.
• Pivotal in saving INR 8 Crores through innovative approaches such as digital up gradation of entire brand format.
• Essayed a key role in overcoming negative PR for a delayed project during the launch of a new project.
• Introduced Google Analytics SEM tools, Keyword Planners, Web Analytics for creating digital marketing campaigns.
• Oversaw a INR 14 Crores nationwide brand launch encompassing TV, print, radio, PR, direct mail, events, collateral, sponsorships & internal communications; exceeded goals for increasing brand awareness and image.
• Revitalized 10 year old design brand via targeted media promotion that generated high-profit- margin brand channel.

Nov 2008 – Mar 2012 · 3 yrs 4 mos · Mumbai, Maharashtra, India

• Establishing a continuous flow of information through its activities facilitating networking amongst investors, retailers, realtors and brand leaders, IMAGES has emerged as the most vibrant link between the marketers and the market-place. IMAGES fora are known worldwide, where the retail, franchise and shopping centre fraternities converge to explore India - a market that is highly likely to emerge as one of the largest retail destinations in the world by the end of this decade. IMAGES straddles the two emerging segments in India - Fashion and Retail. Established in 1992, IMAGES has played a crucial role in the development of these two industries by helping organize them, giving them an industry status, providing global benchmarks and facilitating networking amongst retailers, fashion houses, designers, investors and brand leaders.
• Job Description:-
• Creation and implementation of brand & Event strategies for the GO, FNL, FNL Central, Living & M Magazine
• Formulation/implementation of consumer schemes and retail strategies for the readers
• Planning & implementing brand promotion budget, media planning handling all media activities - print, TV , radio ,outdoor & other PR activities and events
• Identifying premiums, working out communication strategy, developing Direct Mail Program
• Strike alliances/ Tie-ups / Joint Promos to enhance cost efficiencies and promote products
• Develop Brand & Event Concepts and convert them into large properties for enhancing image & increasing saliency and developing new revenue stream for the brand
• Understand and track international/national industry trends and competitive activity.

Oct 2006 – Oct 2008 · 2 yrs · Greater Delhi Area

• Murugappa Group is one of India's leading business conglomerates. Market leaders in diverse areas of business including Engineering, Abrasives, Finance, General Insurance, Cycles, Sugar, Farm Inputs, Fertilizers, Plantations, Bio-products and Nutraceuticals, its 29 businesses have manufacturing facilities spread across 13 states in India. The organization fosters an environment of professionalism and has a workforce of over 32,000 employees. The Group has forged strong joint venture alliances with leading international companies like Mitsui Sumitomo, Foskor, Cargill and Groupe Chimique Tunisien has consolidated its status as one of the fastest growing diversified business houses in India.
• Job Description:-
• Played a stellar role in enhancing the number of Electric Vehicle and Modern retail outlets from 12 to 50 in the Northern Regions of India
• Held distinction in setting up tie-ups with Vishal Retail Ltd., DSCL Hariyali, Lodhy Sports, Hasthapa Himachal Tourism, IIT Roorkee, Carrefour and Accenture
• Efficiently managed key brands such as BSA Motors (Electric Vehicle), BSA GO Retail Outlets, BSA Workouts, Hercules Ryders and BSA Toddlers
• Placed media drawings, promotions, sweepstakes, press releases and media alerts.
• Worked with groups that use our merchandise and scheduling store events in tandem with seasonal and merchandise initiatives.
• Established BSA’s involvement in the community through sponsorships and community outreach for E-Vehicles
• Helped to coordinate educational activities, arrange guided tours of the BSA’s store for school groups and tourism boards.
• Established BSA’s outreach program in the community and other duties as assigned by management.