Jan 2024 – Feb 2025 · 1 yr 1 mo · Maharashtra, India · Hybrid

• At Intent Media Labs, I was responsible for driving growth by identifying, targeting, and converting new business opportunities across digital media and performance marketing services. I worked closely with leadership to shape strategic outreach, improve client acquisition, and optimize campaign performance for B2B and B2C clients.
• Key Responsibilities:
• Led business outreach for performance-driven campaigns across affiliate, influencer, and content marketing.
• Identified and developed partnerships with direct brands, agencies, and e-commerce platforms.
• Managed the complete sales cycle from prospecting and pitching to closing and onboarding.
• Collaborated with campaign and creative teams to deliver client-specific performance strategies.
• Tracked key metrics and provided feedback to refine campaign efficiency and client satisfaction.
• Represented the company at industry events and online channels to increase visibility and lead generation.

Feb 2022 – Dec 2023 · 1 yr 10 mos · Pune, Maharashtra, India · On-site

• As the Sales Business Development Manager at FlexB2B, a specialized B2B technology marketing agency, I spearheaded initiatives that bridged the gap between innovative marketing solutions and the unique needs of technology-driven businesses. My role was pivotal in driving revenue growth and expanding our client base by:
• Strategic Client Engagement: Identified and cultivated relationships with key stakeholders in the B2B tech sector, understanding their challenges and aligning FlexB2B's services to meet their objectives.
• Customized Marketing Solutions: Collaborated with cross-functional teams to design and implement tailored marketing strategies, including Account-Based Marketing (ABM), lead generation, and performance media campaigns, ensuring measurable outcomes for clients.
• Market Analysis and Expansion: Conducted in-depth market research to identify emerging trends and opportunities, leading to the successful penetration of new markets and the acquisition of high-value clients.
• Team Leadership and Collaboration: Led a dynamic sales team, fostering a culture of continuous learning and collaboration, which resulted in a 25% increase in team productivity and client satisfaction.
• Process Optimization: Streamlined sales processes and implemented CRM tools to enhance efficiency, track performance metrics, and improve client relationship management.
• During my tenure, I contributed to FlexB2B's mission of delivering high-impact marketing services that resonate with technology brands, ensuring our clients achieved enhanced visibility and sustained growth in a competitive landscape.

Jun 2018 – Jan 2022 · 3 yrs 7 mos · India · On-site

• During my four-year tenure at MidAtlantic Business Media, a B2B lead and demand generation company, I played a pivotal role in enhancing our outreach and client acquisition strategies. Initially, I focused on understanding the company's core services, including telemarketing and email marketing campaigns tailored for B2B clients. As I gained experience, I took on responsibilities such as:
• Collaborating with the marketing team to design and implement targeted email campaigns, ensuring alignment with client objectives.
• Engaging in lead qualification processes, utilizing frameworks like BANT to identify and prioritize potential clients.
• Participating in appointment setting initiatives, coordinating between prospects and our sales team to facilitate meaningful engagements.
• Contributing to the maintenance and enrichment of our human-verified database, ensuring data accuracy for outreach efforts.
• Throughout my time at MidAtlantic, I witnessed the evolution of our services and adapted to the dynamic needs of our clients, always aiming to deliver quality leads that fostered long-term relationships.

Feb 2014 – May 2018 · 4 yrs 3 mos · Pune, Maharashtra, India · On-site

• Worked as a B2B Appointment Setter supporting lead generation campaigns across North America (NAM), Latin America (LATAM), and Europe. Specialized in identifying and qualifying decision-makers, securing appointments for sales teams, and nurturing client relationships across diverse industries. Played a key role in expanding market reach and pipeline growth through strategic outreach, cold calling, and CRM-based follow-ups.

Feb 2011 – Jan 2014 · 2 yrs 11 mos · Pune, Maharashtra, India · On-site

• Worked as part of the customer support team for Three UK, assisting customers across the UK with queries related to mobile services and broadband plans. My responsibilities included handling inbound calls and emails, resolving billing and technical issues, and ensuring a high level of customer satisfaction. I regularly collaborated with internal teams to escalate and resolve complex service concerns, contributing to improved customer experience and retention.

Aug 2008 – Dec 2010 · 2 yrs 4 mos · Pune, Maharashtra, India · On-site

• Provided support in the healthcare fax intake and senior citizen helpline departments, assisting patients, nurses, and doctors with inquiries related to vaccines, diagnoses, and HCPCS coding. Responsibilities included handling sensitive patient data, ensuring accurate documentation, and maintaining compliance with HIPAA standards (HIPAA certified). Played a key role in facilitating smooth communication between healthcare providers and insurance teams, while upholding patient confidentiality and service quality.

Apr 2006 – Jun 2008 · 2 yrs 2 mos · Pune, Maharashtra, India · On-site

• Worked on the ground during an exciting phase of mobile telecom expansion, promoting and selling postpaid SIM cards across Pune. This role gave me early exposure to field sales, door-to-door interactions, and customer engagement during a time when mobile phones were just gaining momentum in India. It was both challenging and rewarding, teaching me how to build trust quickly, communicate with confidence, and adapt to diverse customer needs—skills that have stayed with me throughout my career in business development and client-facing roles.

Jun 2002 – Feb 2006 · 3 yrs 8 mos · Pune, Maharashtra, India · On-site