Rhituja Aher

Digital Marketing Specialist

Navi Mumbai, Maharashtra, India2 yrs 3 mos experience

Most Likely To Switch

Key Highlights

Proven track record in scaling D2C brands.
Expert in performance marketing and campaign optimization.
Passionate about data-driven insights and creative strategies.

Stackforce AI infers this person is a Marketing professional specializing in performance marketing and brand strategy.

Contact

Skills

Core Skills

Performance MarketingGo-to-market StrategyIntegrated Marketing

Other Skills

Creative MarketerGoogle AdsMeta AdsSEOInfluencer MarketingPerformance AnalysisGoogle AnalyticsSocial Media MarketingEmail MarketingSocial Media Content CreationDigital MarketingOmni-Channel MarketingBusiness AnalyticsData CleaningCreative Strategy

About

Results-oriented marketing professional with a proven track record of scaling D2C brands through strategic performance marketing. Skilled in optimizing Google Ads and Meta campaigns to drive high ROAS and exceed key business objectives. Experienced in social media marketing, influencer collaborations, and integrated campaigns that enhance brand visibility and engagement. I am passionate about leveraging data-driven insights and creative strategy to deliver measurable, impactful results. Led end-to-end Go-to-Market strategies, transforming brand concepts into successful launches. Let’s connect to explore how we can drive growth together! Reach me at: rhitujaaher@gmail.com

Experience

2 yrs 3 mos

Total Experience

1 yr 1 mo

Average Tenure

1 yr 4 mos

Current Experience

Greenland investment management

Marketing Manager

Jan 2025 – Present · 1 yr 4 mos · Mumbai, Maharashtra, India · On-site

Ads & Campaign Management: Monitoring Google & Meta Ads, optimizing budgets, bids, and creatives for better ROAS.
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Overseeing existing Google Ads and Meta Ads campaigns, analyzing performance metrics, and making data-driven decisions for continuous improvement.
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Influencer Collaborations: Driving partnerships to create engaging content for paid media, ensuring better engagement and conversions.
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SEO & Keyword Research: Conducting in-depth keyword research for blogs, shopping campaigns, and PDP descriptions to implement high-ranking SEO strategies and improve visibility.
Strategic Ad Copy & Creative Development: Writing compelling ad copies, graphical ad templates, and A/B testing creatives for higher click-through rates.
Performance Analysis & Reporting: Generating KPI reports, insights, and strategic recommendations.
Cross-Team Collaborations : Working closely with internal teams and stakeholders to align campaigns with business goals and optimize marketing strategies.
Passionate about data-driven marketing and content-led growth.

Creative MarketerPerformance MarketingGoogle AdsMeta AdsSEOInfluencer Marketing+1

Bold care

Marketing Executive

Feb 2024 – Jan 2025 · 11 mos · Mumbai, Maharashtra, India · On-site

Monitoring and optimizing the company’s digital footprint through website management, social media presence, and digital advertising.
Running performance marketing campaigns on Google Ads and Meta Ads, optimizing for ROI, and achieving targeted KPIs.
Worked on the Go-to-Market strategy for our female wellness brand Bloom by Bold Care, steering it from concept to full-scale execution.
Implementing comprehensive marketing strategies across multiple channels including social media, email, SEO, SEM, and content marketing to drive brand awareness.
Managing marketing budgets and analyzing campaign performance metrics to ensure efficient use of resources and continuous improvement.
Building and maintaining relationships with key external partners and agencies to drive successful marketing initiatives.

Google AdsGoogle AnalyticsSocial Media MarketingEmail MarketingSEOPerformance Marketing+1

Decathlon

Marketing Intern

May 2023 – Sep 2023 · 4 mos · Mumbai, Maharashtra, India · On-site

Managed Decathlon's Instagram brand page, implementing strategic content plans to enhance brand visibility and engagement.
Executed influencer marketing campaigns, identifying and collaborating with relevant influencers to promote Decathlon's products and brand ethos.
Generated creative content ideas and produced compelling visuals and copies for social media posts, effectively conveying Decathlon's brand messaging.
Assisted in organizing and executing Experiential marketing events and activations to amplify Decathlon's presence on social media platforms.

Social Media Content CreationDigital Marketing