Jul 2015 – Oct 2017 · 2 yrs 3 mos · India | Germany

• AppLift is a leading mobile ad tech company that empowers mobile app advertisers to take control of every stage of the app marketing lifecycle. AppLift’s programmatic platform, DataLift 360, enables advertisers to launch their apps as well as grow and retain quality users from one interface. With DataLift 360, app marketers can programmatically access all major mobile ad inventory worldwide and control their campaigns through a single proprietary technology platform, which provides advanced data integration as well as extended targeting and audience management capabilities.
• Key Responsibilities:
• § Develop and execute the company’s enterprise business strategy in order to attain global revenue goals
• § Prepare and implement comprehensive business plans to facilitate achievement by planning cost-effective operations and market development activities globally
• § Communicate and maintain trust relationships with business stakeholders, business partners and authorities
• § Delegate responsibilities and supervise the work of Product Managers, providing guidance and motivation to drive maximum performance
• § Act as the public speaker and public relations representative of the company in ways that strengthen its profile
• § Use the prospective hindsight to avoid problematic situations and occurrences and provide solutions to ensure business growth
• § Ensure company policies and legal guidelines are communicated all the way from the top down in the company and that they are followed at all times

Dec 2013 – Jun 2015 · 1 yr 6 mos · India | Singapore

• Started conceptualizing a technology platform which could empower both advertisers and publishers enegaged in traditional way of media buying to move over to Programmatic world. In early 2014, launched the first cut version of the platform and showcased it at MWC 2014 in Barcelona which set the ball rolling for us. We learned and adapted to the market quickly and built what was needed by the market and launched a truly transparent White Label DSP platform which was later acquired by Applift GmbH in May, 2015.
• Key Responsibilities:
• § Provided product leadership to the engineering teams maintaining a very disciplined engineering release management in line with the go-to-market strategy of each and every feature
• § Instrumented an unmatched growth cycle for the company from conceptualizing features, market validation through rapid prototyping, loop client feedback back into the engineering releases and deliver a complete DSP solution with an integrated CRM (fully proprietary technology) within 1 year.
• § Managed end to end Sales Operations teams from Account Management to Ad Quality, Ad Operations & 24X7 Support teams to scale the revenues from 0 to $450K within 12 months.
• § Guided UI/UX team to create a very intuitive customer experience about the entire campaign setup and editing process
• § Catalyzed resolution of client issues and technical bugs through effective prioritization and management.
• § Formulated, documented and steam-lined all the organizational processes and legal contracts, including the M&A related documentation with all the interested parties

Apr 2013 – Dec 2013 · 8 mos

Sep 2011 – Mar 2013 · 1 yr 6 mos

Feb 2013 – Jan 2014 · 11 mos · Bengaluru Area, India

• Hired and developed a team of 3 App developers and 1 Creative Designer to develop iOS and Android apps some of which topped the charts for a long time on Play stores, both in terms of popularity and number of downloads, thereby scaling revenues through ads from 0 to $ 5000 per week in span of just 7 months

Apr 2010 – Sep 2011 · 1 yr 5 mos

Apr 2008 – Mar 2010 · 1 yr 11 mos

Aug 2007 – Mar 2008 · 7 mos

Jun 2006 – Jul 2007 · 1 yr 1 mo · India

Jan 2005 – Jun 2006 · 1 yr 5 mos

• Managed Dell power supply manufacturing program at a turn key manufacturer based out of Dongguan.

Sep 2003 – Dec 2004 · 1 yr 3 mos