Jul 2017 – Jul 2019 · 2 yrs · Bengaluru, Karnataka, India

Jun 2016 – Jul 2017 · 1 yr 1 mo · Greater Delhi Area

• My responsibilities include channel optimization, revenue track, strategy for optimum performance against spends.
• Major channels are Facebook, Google Search & Display, Affiliates and Emailer revenue optimization, media buying etc.
• Testing New Innovative Products (By Google/Facebook or other advertising tools ) to grow channel.
• Targeting the right Customers by choosing the relevant targeting type, keywords with the services of the company.
• Keyword Grouping using Broad Match, Exact Match, Phrase Match, Negative Match Techniques Insertion of Google

Oct 2015 – Jun 2016 · 8 mos · Gurugram, Haryana, India

• Developing strategies for increase traffic and conversions through paid media.
• Acquiring new customers through paid media.
• Preparation of Daily Metrics Report which includes Visitors, transactions, spends, CPA from all sources.
• Competitors trend analysis.
• Maintaining Cost/Sale & CIR with several optimization techniques.
• New Campaign Research and creation
• Explore Facebook Targeting option - Lookalike / Interest /WCA /Broad / Custom Audience
• Managing Paid Campaigns on Google & Facebook (News Feed / RHS (Standard)
• Responsibility for planning and budgetary control of all paid marketing.

Apr 2012 – Oct 2015 · 3 yrs 6 mos · Gurugram, Haryana, India · On-site

• Responsible for web measurement guidelines and developing custom reporting dashboard as per requirement.
• Developing strategies for increase traffic and conversions through paid media.
• E-commerce tracking and funnel-visualization analysis through Google Analytics tools.
• Registration and conversion tracking analysis through different paid media.
• Analyse Website Traffic Pattern (Page Views, Visitors, Visitors path analysis, Conversion, Geo Location etc.)
• Managing campaigns through Google Adwords, Yahoo ads and Facebook Advertisement.
• Acquiring new customers through paid media.
• Preparation of Daily Jabong Metrics Report which includes Visitors, transactions, spends, CPA from all sources.
• Competitors trend analysis.
• Bid management through Efficient Frontier “Adobe Adlens” & Nanigans.
• Closely worked with Sokrati and currently with Smartly team for Facebook campaigns performance.

Sep 2008 – Dec 2011 · 3 yrs 3 mos · Gurugram, Haryana, India · On-site

• Introducing Google AdWords to B2C businesses in India.
• Developing search marketing campaigns for advertisers from various industries
• Managing live accounts in Adwords MCC (hundreds in number).
• Direct interaction with clients through phone & e-mails. Making customized campaigns for them based on their requirements and priorities.
• Monitoring the performance of multiple campaigns on a daily basis and reporting to the clients
• Recommending strategies and suggestions on improving clients’ campaign performance including
• Refilling and upselling Clients'​ Adwords Accounts based on the account performance.
• Educating clients to use AdWords effectively for their respective business advertisement requirements.
• Handling escalations of clients for their Adwords accounts in order to help them