Apr 2023 – Nov 2025 · 2 yrs 7 mos · Bengaluru, Karnataka, India · Hybrid

• Led User Personalization, CRM & Scheduling Platform for a $500M revenue B2C EdTech unicorn
• 1) Mobile Product Lifecycle Management
• ▪ Launched 0-1 Mentorship platform for 300K+ subscribers, achieving 70% adoption, 75% CSAT and 6% renewal increase
• ▪ Improved app engagement by 30% through community-driven survey loops that reduced user friction
• ▪ Drove 10% WAU increase via CRM-led personalized push notifications for segmented user cohorts
• ▪ Collaborated with cross-functional teams — Analytics, Data Science, User Research, Design, Marketing & Operations
• 2) Scheduling Platform Management
• ▪ Built class scheduling platform from scratch, saving 110K+ hours/year and enabling 3M+ meetings annually
• ▪ Designed Group and 1:1 live session experience for mentorship, achieving 70%+ user engagement
• ▪ Owned roadmap for cross-platform calendar & scheduling solutions across Android, iOS, and Web (mobile & desktop)
• 3) AI-based App CRM and Engagement
• ▪ Boosted WAU by 20% via A/B-tested contextual feature entry points for 70K subscribers
• ▪ Utilized Gen AI to analyze 5K+ Google Play store reviews, reducing issue tickets by 90%; also coached 2 APMs
• ▪ Led Gen AI automation, generating 10K NEET questions and saving INR 10M in content development costs
• ▪ Reduced app crashes by 80% and ANRs by 84% by revamping prioritization and bug triaging workflows

Oct 2021 – Mar 2023 · 1 yr 5 mos · Mumbai, Maharashtra, India

• Sole Product Manager responsible for a $50 million annual revenue product (50 Mn+ users) in Search engine monetization team for Ads marketplace. Handled the entire customer journey funnel including User Acquisition, Engagement and Monetization
• 1) Revenue enhancement:
• ▪ Reduced CAC by 5% & increased revenue by 6%; optimized Facebook ad templates and enhanced CTR on website pages by A/B testing
• ▪ Enabled notification-based auto pausing of low RPC campaigns; increased annual profit by $260k
• 2) User engagement:
• ▪ Reduced avg. launch time of 15k monthly campaigns on Facebook ads marketplace by 85%; 20% turnaround time reduction
• ▪ Integrated 5+ enhancements in Facebook campaign launcher tool; 15% increase in daily campaign launches
• 3) Search optimization:
• ▪ Designed a bulk keyword research tool; 90% tool adoption and 10x daily keyword research increase
• ▪ Coordinated with multiple teams to improve keyword research results accuracy; 8% efficiency enhancement
• 4) Search Monetization:
• ▪ Designed & integrated APIs for contextual ad images; improved ads traffic quality & conversion by reducing spam
• ▪ Click fraud/spam detection systems
• ▪ Search results page (SERP) optimization
• 5) Reporting:
• ▪ Multi-source data feed compilation, aggregation and reporting system
• 6) Leadership:
• ▪ Created monthly Product roadmaps with priorities to align with Business and Tech leads on deliverables
• ▪ Managed a team of 8 Product Analysts (PA); directly responsible for the day-to-day activities of 2 PAs
• ▪ Worked with Web developers, Database developers, Business development, Design, and Operations teams
• ▪ Interviewed candidates across top B-schools (IIMs and ISB)

Aug 2020 – Oct 2021 · 1 yr 2 mos · Mumbai, Maharashtra, India

• 1) Product Management:
• ▪ Spearheaded development of Project management tool across full product lifecycle; drafted 10+ PRDs
• ▪ Coordinated with team of 20+ developers for 10+ feature launches; identified 50+ bugs via UAT testing
• ▪ Conducted Value Architecting & Tracking for 5+ business use cases; increased client conversion by 8%
• 2) KPI Tracking (US Telecom client):
• ▪ Tracked & reported 100+ KPIs/week; automated generation of 5+ reports to save 20+ manhours/week
• ▪ Collaborated with team of 50+ including Partner, Marketing function to report on 5+ campaign launches
• ▪ Devised 4 campaign strategies & increased project revenue by $180k+: Microsegment level targeting
• 3) Organizational Analytics:
• ▪ Designed 5+ dynamic Power BI pages to provide risk & productivity analyses across 10+ parameters
• ▪ Integrated Power BI with visualization tools and analytical models; provided Business intelligence support
• 4) Digital Transformation (Saudi Arabian Telecom client):
• ▪ Transformed and adapted organization processes to Agile methodology. Created templates for documents like BRD
• ▪ Increased accountability and transparency by bringing in tracking mechanisms. Introduced SLAs and KPIs for processes

Apr 2019 – May 2019 · 1 mo · Hyderabad, Telangana, India

• ▪ Benchmarked 3 phased Google Cloud user journey with Amazon, Microsoft & Alibaba across 25+ parameters
• ▪ Collaborated with cross-functional teams (Google Ads); recommended a dedicated detection engine
• ▪ Determined buyer remorse as major defaults reason & advised improvements in after-sales support services
• ▪ Appreciated by Director, Trust and Safety and 15+ Managers for proposing holistic policy improvements

Jun 2018 – Mar 2020 · 1 yr 9 mos · Lucknow Area, India

• ▪ Conducted 3 recruitment events; hosted 500+ recruiters; Highest Day 0 & Day 1 offers in Finals & SIP
• ▪ Achieved 100% Placements in record time of 3 days for the largest IIM batch: 30% increase in avg. stipend
• ▪ Achieved 41% increase in Laterals offers; 75% increase in E-commerce roles; Onboarded 60+ new firms including Gartner and Ola

Apr 2018 – Jun 2018 · 2 mos · Coimbatore Area, India

• ▪ Worked on a consultancy project for Indian railways to assess IOT implementation for asset management
• ▪ Conducted secondary research to understand the viability & scope of IOT based solutions
• ▪ Researched similar projects across 5+ countries to analyze the benefits and repercussions involved
• ▪ Recommended IOT solution to track water levels in carriages| Reduced expected waiting time by 1+ hour

Jul 2015 – Jun 2017 · 1 yr 11 mos · Mumbai Area, India

• ▪ Coordinated with 10+ business teams to develop a tool to automate client related processes
• ▪ Improved efficiency of Yahoo Domain Monetization’s analysis by 92% by developing a framework
• ▪ Implemented an algorithm to annually archive important data of 1+ TB from reporting database
• ▪ Created a framework to weekly backup data of 500+GBs for clients like Forbes, Elle| 24x7 availability
• ▪ Reduced server load by 60+ % by scheduling daily log shipping backups of reporting database
• ▪ Instrumental in setting a process to archive 1+ TB data daily to avoid losing it when deleted/updated
• ▪ Employed a mechanism single-handedly to track 1000+ queries/minute along with hostnames
• ▪ Achieved 99% accuracy in a crucial hourly revenue reporting process by refining code & fixing bugs
• ▪ Appreciated by Director of Software Engineering for being a good team player & communicator
• ▪ Recognized by Tech Lead of Database Operations for being an exceptional Database Developer