Ritika Budhiraja

Performance Marketing Manager

Gurgaon, Haryana, India5 yrs 4 mos experience

Key Highlights

Proven track record in driving revenue growth.
Expert in digital marketing and media strategy.
Strong client management and collaboration skills.

Stackforce AI infers this person is a MarTech specialist with a focus on digital marketing and campaign optimization.

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Skills

Core Skills

Digital MarketingMedia StrategyClient ManagementFacebook AdsSearch Engine Marketing (sem)

Other Skills

A/B TestingAdaptableBing AdsBrand AwarenessBudget AllocationCampaign OptimizationCampaign PlanningCampaign ScalingCommunicationCreative Problem SolvingCreativity SkillsCross-team CollaborationDisplay & Video 360ExecutionFacebook Ads Manager

Experience

5 yrs 4 mos

Total Experience

1 yr

Average Tenure

Current Experience

Social beat

Senior Marketing Specialist

Apr 2024 – Sep 2025 · 1 yr 5 mos · Gurugram, Haryana, India · Hybrid

Spearheaded strategy, execution, and optimization across Meta, Google, DV360, and third-party platforms; partnered closely with clients to align on performance goals, implement new initiatives, optimize setups, and deliver regular reporting.
Enhanced Just Human’s Meta campaigns by transitioning to Advantage+ Shopping, leveraging UGC creatives, and running structured A/B tests—driving stronger efficiency and revenue impact.
Scaled Bellavita’s campaign spends during its flagship 10-day Birthday Sale, sustaining efficiency while unlocking significant revenue growth through optimized scaling strategies.
Drove exponential revenue growth for Imoo by strengthening full-funnel Google strategies, integrating top-funnel YouTube engagement with optimized Search and Performance Max campaigns.
Boosted purchase volumes and reduced cost per purchase for GoMechanic’s bottom-funnel Meta campaigns by applying weekend-focused budget allocations and continuous campaign optimization.
Led end-to-end planning and execution of large-scale awareness campaigns for multiple brands across Meta, DV360, and OTT platforms (Hotstar & ZEE5), maximizing brand reach and recall.
Recognised for ‘Taking Ownership’ and ‘Client Delight’ through exceeding expectations and delivering impactful campaign outcomes.

Digital MarketingDisplay & Video 360Facebook Ads ManagerGoogle AdsGoogle Demand GenGoogle Search Ads+8

Performics

Biddable Media - Analyst

Aug 2022 – Apr 2024 · 1 yr 8 mos · Gurugram, Haryana, India · Hybrid

Led bottom-funnel performance campaigns for ITC’s D2C business on Meta, focusing on high-intent segments such as retargeting, lookalike, and prospecting audiences to drive efficient conversions.
Implemented Advantage+ Shopping Campaigns (ASC) and leveraged PIXIS AI for advanced targeting and creative automation, enhancing personalization and improving engagement.
Collaborated with creative, internal, and client teams to ensure cohesive campaign execution; managed seasonal content calendars, tested category-specific variations, and integrated promotional hooks to strengthen funnel performance.
Oversaw complete campaign operations, including strategy, execution, scaling of budgets, and billing, while ensuring growth and optimization across channels.

Facebook AdsFacebook MarketingClient managementCross-team Collaboration

Qlikmatrix

Search Engine Marketing & Social Media Analyst

Oct 2021 – Jul 2022 · 9 mos · Gurugram, Haryana, India

Executed large-scale paid search campaigns for 500+ brands including premium labels like Gucci, Valentino, and Prada
on Google, Bing, and SA360.
Compiled and customized large datasets in Excel for 500+ brands, mapping categories, sub-categories, ad groups, and
URLs to streamline navigation, campaign management, and improve efficiency.
Managed campaigns with consistent ROAS, leveraged SQRs for continuous optimization and keyword hygiene.

Search Ads 360Google AdsSearch Engine Marketing (SEM)Bing Ads

Divya shlokam inc

Content Marketing & Training Intern

Apr 2021 – Oct 2021 · 6 mos · Delhi, India

Served as the National Coordinator for Leverage LinkedIn – a global volunteering initiative aimed at empowering 6M+ individuals with LinkedIn knowledge and best practices.
Contributed to the content strategy lifecycle, including ideation, creation, management, and distribution across platforms.
Gained hands-on experience in content marketing, social media management, and training & development.

Xpert - learn from the best for free

Social Media Marketing Intern

May 2020 – Jun 2020 · 1 mo · Work from home

Gained hands-on exposure to social media marketing tools and content creation techniques.
Designed marketing creatives using Canva, including posters, Facebook ad mockups, and memes.
Learned the value of listicles, quizzes, and app reviews in audience engagement.
Explored platform-specific marketing strategies across WhatsApp, Snapchat, Instagram, and LinkedIn.
Practiced influencer outreach by connecting with YouTubers for potential collaborations.

Aiesec in india

Senior Marketing and International Relations Manager

Feb 2019 – Feb 2020 · 1 yr · India

Started as a General Body Member and got promoted to Team Leader within 6 months through consistent performance and leadership potential.
Volunteered for the World’s Largest Lesson, teaching school children about the UN’s Sustainable Development Goals, a deeply impactful experience.
Drove exceptional team performance, leading to the department being awarded “Best Performing Department”, while being individually recognized as the “Best Performing Member”.
Generated ₹1,62,000 in revenue for the organization, directly contributing to its growth and outreach.
Learned and applied leadership principles that reinforced the belief: “Success in any organization comes from great leadership”