R

Ritika Budhiraja

Performance Marketing Manager

Gurgaon, Haryana, India5 yrs 4 mos experience

Key Highlights

  • Proven track record in driving revenue growth.
  • Expert in digital marketing and media strategy.
  • Strong client management and collaboration skills.
Stackforce AI infers this person is a MarTech specialist with a focus on digital marketing and campaign optimization.

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Skills

Core Skills

Digital MarketingMedia StrategyClient ManagementFacebook AdsSearch Engine Marketing (sem)

Other Skills

A/B TestingAdaptableBing AdsBrand AwarenessBudget AllocationCampaign OptimizationCampaign PlanningCampaign ScalingCommunicationCreative Problem SolvingCreativity SkillsCross-team CollaborationDisplay & Video 360ExecutionFacebook Ads Manager

Experience

5 yrs 4 mos
Total Experience
1 yr
Average Tenure
--
Current Experience

Social beat

Senior Marketing Specialist

Apr 2024Sep 2025 · 1 yr 5 mos · Gurugram, Haryana, India · Hybrid

  • Spearheaded strategy, execution, and optimization across Meta, Google, DV360, and third-party platforms; partnered closely with clients to align on performance goals, implement new initiatives, optimize setups, and deliver regular reporting.
  • Enhanced Just Human’s Meta campaigns by transitioning to Advantage+ Shopping, leveraging UGC creatives, and running structured A/B tests—driving stronger efficiency and revenue impact.
  • Scaled Bellavita’s campaign spends during its flagship 10-day Birthday Sale, sustaining efficiency while unlocking significant revenue growth through optimized scaling strategies.
  • Drove exponential revenue growth for Imoo by strengthening full-funnel Google strategies, integrating top-funnel YouTube engagement with optimized Search and Performance Max campaigns.
  • Boosted purchase volumes and reduced cost per purchase for GoMechanic’s bottom-funnel Meta campaigns by applying weekend-focused budget allocations and continuous campaign optimization.
  • Led end-to-end planning and execution of large-scale awareness campaigns for multiple brands across Meta, DV360, and OTT platforms (Hotstar & ZEE5), maximizing brand reach and recall.
  • Recognised for ‘Taking Ownership’ and ‘Client Delight’ through exceeding expectations and delivering impactful campaign outcomes.
Digital MarketingDisplay & Video 360Facebook Ads ManagerGoogle AdsGoogle Demand GenGoogle Search Ads+8

Performics

Biddable Media - Analyst

Aug 2022Apr 2024 · 1 yr 8 mos · Gurugram, Haryana, India · Hybrid

  • Led bottom-funnel performance campaigns for ITC’s D2C business on Meta, focusing on high-intent segments such as retargeting, lookalike, and prospecting audiences to drive efficient conversions.
  • Implemented Advantage+ Shopping Campaigns (ASC) and leveraged PIXIS AI for advanced targeting and creative automation, enhancing personalization and improving engagement.
  • Collaborated with creative, internal, and client teams to ensure cohesive campaign execution; managed seasonal content calendars, tested category-specific variations, and integrated promotional hooks to strengthen funnel performance.
  • Oversaw complete campaign operations, including strategy, execution, scaling of budgets, and billing, while ensuring growth and optimization across channels.
Facebook AdsFacebook MarketingClient managementCross-team Collaboration

Qlikmatrix

Search Engine Marketing & Social Media Analyst

Oct 2021Jul 2022 · 9 mos · Gurugram, Haryana, India

  • Executed large-scale paid search campaigns for 500+ brands including premium labels like Gucci, Valentino, and Prada
  • on Google, Bing, and SA360.
  • Compiled and customized large datasets in Excel for 500+ brands, mapping categories, sub-categories, ad groups, and
  • URLs to streamline navigation, campaign management, and improve efficiency.
  • Managed campaigns with consistent ROAS, leveraged SQRs for continuous optimization and keyword hygiene.
Search Ads 360Google AdsSearch Engine Marketing (SEM)Bing Ads

Divya shlokam inc

Content Marketing & Training Intern

Apr 2021Oct 2021 · 6 mos · Delhi, India

  • Served as the National Coordinator for Leverage LinkedIn – a global volunteering initiative aimed at empowering 6M+ individuals with LinkedIn knowledge and best practices.
  • Contributed to the content strategy lifecycle, including ideation, creation, management, and distribution across platforms.
  • Gained hands-on experience in content marketing, social media management, and training & development.

Xpert - learn from the best for free

Social Media Marketing Intern

May 2020Jun 2020 · 1 mo · Work from home

  • Gained hands-on exposure to social media marketing tools and content creation techniques.
  • Designed marketing creatives using Canva, including posters, Facebook ad mockups, and memes.
  • Learned the value of listicles, quizzes, and app reviews in audience engagement.
  • Explored platform-specific marketing strategies across WhatsApp, Snapchat, Instagram, and LinkedIn.
  • Practiced influencer outreach by connecting with YouTubers for potential collaborations.

Aiesec in india

Senior Marketing and International Relations Manager

Feb 2019Feb 2020 · 1 yr · India

  • Started as a General Body Member and got promoted to Team Leader within 6 months through consistent performance and leadership potential.
  • Volunteered for the World’s Largest Lesson, teaching school children about the UN’s Sustainable Development Goals, a deeply impactful experience.
  • Drove exceptional team performance, leading to the department being awarded “Best Performing Department”, while being individually recognized as the “Best Performing Member”.
  • Generated ₹1,62,000 in revenue for the organization, directly contributing to its growth and outreach.
  • Learned and applied leadership principles that reinforced the belief: “Success in any organization comes from great leadership”

Education

Institute of Information Technology & Management

Bachelor of Commerce with Honors- BCom Hons

Jan 2018Jan 2021

Lions Public School

Class 12th — Commerce

Jan 2017Jan 2018

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