Apr 2025 – Present · 1 yr 2 mos · Gurugram, Haryana, India · On-site

• 1. Revenue & Scale Ownership: Played a key role in directing ₹800+ Cr annual performance
• marketing investments, delivering 2X+ ROAS and contributing to ₹1,123+ Cr revenue in FY24
• 2. Reactivated ~48% dormant users by executing a retargeting campaign on Meta Ads backed by
• a conversion lift study to ensure incremental growth.
• 3. Partnered with Data Engineering & Analytics teams to automate end-to-end performance
• dashboards (Impressions to LTV/CAC) in Tableau, improving reporting accuracy & decision
• speed.
• 4. Team Management: Led a cross-functional team of 25+ across performance, creative, product
• and analytics functions, aligning efforts toward unified growth KPIs
• 5. Reactivated ~48% dormant users by executing a retargeting campaign on Meta Ads backed by
• a conversion lift study to ensure incremental growth.
• 6. Partnered with Meta product & business teams to share campaign insights and feature
• feedback, influencing Ads Manager improvements that enhanced optimization workflows.
• 7. Launched top funnel brand awareness campaigns optimizing for conversions achieving a brand lift score of 9 & channel lift score of >99%.

Jan 2023 – May 2025 · 2 yrs 4 mos · Gurugram, Haryana, India · On-site

• 1. Platform Collaboration: Partnered with Meta and Google teams to strengthen campaign
• measurement and optimize performance through advanced tools & methods like Meta Advance
• Analytics, Google ADH, Meta CAPI and Google Enhanced Conversions improving signal quality
• (EMQ 3.5 to 8.5) and reducing CAC by 35%, enabling 2X campaign scale.
• 2. Regional Expansion & Vernacular Growth: Achieved ~60% uplift in new users across Tier-2/3
• markets by launching regional campaigns with vernacular creatives and culturally relevant
• messaging on Meta and Google platforms.
• 3. Brand & Performance Integration: Led large-scale digital brand campaigns across Meta,
• Google, and OTT platforms (JioCinema, Hotstar), achieving ~33–40% incremental reach and
• boosting organic users by 20% and brand searches by 30%, measured via Google ADH, Meta
• Advanced Analytics
• 4. Successfully implemented and launched SKAN conversion studio integrations on
• AppsFlyer and Adjust for multiple platforms, ensuring continued campaign efficiency post-iOS privacy updates.
• 5. Go-to-Market (GTM) Strategy & Global Expansion: Launched multiple apps globally (India, UK, Brazil, UAE, Saudi Arabia, Canada), leading the end-to-end GTM strategy and spearheading new user acquisition campaigns across Meta Ads & Google Ads.
• 6. Creative Strategy: Owned quarterly creative strategy, budget planning & forecasting, aligning performance creatives with business pipeline goals.
• 7. A/B tests & product experiments: Designed A/B tests & product experiments with Data Science teams to optimize onboarding and creative strategy.

May 2021 – Jan 2023 · 1 yr 8 mos · Gurugram, Haryana, India · On-site

• Built and executed full-funnel acquisition campaigns across Google Ads, Meta Ads,
• Programmatic (Liftoff, Moloco, DV360), & Publisher platforms, achieving ~30% YoY growth.
• Forged and managed strategic
• partnerships with 100+ leading digital platforms (PhonePe, Paytm, Hotstar, Amazon, Swiggy, etc.), driving multi-channel growth & enabling scalable advertising opportunities.
• Cross-collaborated with Product teams to
• integrate Zupee app into OEM devices (Vivo, Samsung, Xiaomi, Oppo), driving growth across Tier 2/3 markets.
• Drove & launched digital brand campaigns on hyper local news app & short video platforms.
• Led agency partnerships across top Indian holding groups & with InMobi, Affle, and Valueleaf for performance to deliver integrated media and creative programs; coordinated joint business plans (JBP) and quarterly pipeline reviews resulting in 1.3X YoY uplift in agency-driven spend.
• Led Cross collaborations with content, creative & product team aligning efforts toward unified growth KPIs