Roger Waaijer

CEO

Sydney, New South Wales, Australia29 yrs 4 mos experience
Highly Stable

Key Highlights

  • Led global customer support teams across multiple regions.
  • Achieved over 90% customer satisfaction consistently.
  • Drove operational excellence and strategic initiatives.
Stackforce AI infers this person is a SaaS Customer Success Leader with extensive experience in global operations and service delivery.

Contact

Skills

Core Skills

Customer SuccessGlobal OperationsCustomer EngineeringService DeliverySupport ManagementCustomer SupportIntegration ManagementOperational ManagementService ManagementTeam LeadershipBusiness OperationsFinancial Management

Other Skills

Operational ExcellenceCross-Functional CollaborationData-Driven InsightsTechnical Account ManagementOperational EfficiencyCustomer ExperiencePremier SupportPipeline ManagementCustomer RetentionSupport DeliveryIntegrationService Level ManagementPeople DevelopmentOperational InitiativesCost Reduction

About

I am a dynamic and visionary leader within the technology services realm, known for my adeptness in steering organizations towards unparalleled customer success and service excellence on a global scale. My forte lies in orchestrating high-impact teams to craft remarkable customer journeys, streamline operations, and enact transformative strategies, particularly focused on SaaS/Cloud solutions such as Adobe Digital Experience Suite, Marketo, and Microsoft Dynamics. With a keen eye for customer-centric innovation, I excel in shaping engineering visions, standardizing global operations, and executing strategic programs aimed at heightening customer satisfaction and unlocking new avenues for business growth. My extensive professional journey spans continents, enriching my commercial acumen across Europe, Asia, Australia, and the USA.

Experience

29 yrs 4 mos
Total Experience
3 yrs 5 mos
Average Tenure
1 yr 8 mos
Current Experience

Cloudflare

Senior Director of Customer Support, APAC & Japan

Oct 2024Present · 1 yr 8 mos · Sydney, Australia

  • Lead Cloudflare’s Asia Pacific and Japan Customer Support organization, delivering world-class service to enterprise customers.
  • Drive strategic direction, operational excellence, and scalable support processes across all regions.
  • Build and develop high-performing, distributed teams.
  • Ensure enterprise readiness by managing complex escalations and critical incident response.
  • Collaborate cross-functionally with Product, Engineering, Sales and Customer Success to advocate for customer needs and influence product roadmaps.
  • Use data-driven insights to improve support outcomes, customer satisfaction, and long-term retention.
Customer SupportOperational ExcellenceCross-Functional CollaborationData-Driven InsightsCustomer SuccessGlobal Operations

Adobe

3 roles

Director Customer Engineering, APAC & Japan

Feb 2022Mar 2024 · 2 yrs 1 mo

  • Responsible for Adobe Digital Experience’s Elite Support in APAC and Japan, including all levels of service delivery across the full DX solution stack; Technical Account Management, Premier Support, Critical Incident Management, Site Reliability, Managed Services and Technical Advisory.
  • Developed and operationalized the strategic vision of the Elite Support program as well as standardizing global operations practises for a consistent Customer Experience for our top 20% ARR customers.
  • Sponsored initiatives aligned to the Customer Engineering vision on improving people experience, customer experience, process enhancement and overall service delivery.
  • Improved Technical Health of the portfolio by 15% which led to highest retention number of 92% by focusing on Operational Efficiency and Quality improvement programs.
  • Delivered exceptional customer experiences across the region and across the DX solution stack, consistently achieving highest regional results in terms of Customer Satisfaction (over 94%), Agent Satisfaction (over 95%) and Employee Engagement (over 85 Glint score).
Technical Account ManagementService DeliveryOperational EfficiencyCustomer ExperienceCustomer Engineering

Director Customer Engineering, Americas

Promoted

Sep 2019Feb 2022 · 2 yrs 5 mos

  • Accountable for Adobe Digital Experience’s Premier Support business, consisting of Technical Account Management, Support Delivery and Field Services, to provide a holistic Customer Experience to Adobe’s top tier & strategic customers.
  • Introduced the Premier support model to the Adobe Customer Success operations, adopted (and expanded) Marketo’s best-practices to transform the Adobe DX Support go-to-market model.
  • Responsible for Pipeline Management, Customer Satisfaction, Retention and Expansion of our Premier Services.
  • Owned the Americas Support book of business worth USD 70M, created the Technical Account Director program and managed retention of 90%.
  • Stepped in as acting lead of the Global Services Operations team, and implemented Workfront as the Program Management tool, increasing efficiency of the PM function, improved insights and analytics, and reducing Time to Market of our global initiatives by 18%.
Premier SupportPipeline ManagementCustomer RetentionSupport DeliveryCustomer SuccessSupport Management

Head of Customer Support, Marketo

Mar 2019Sep 2019 · 6 mos

  • Continued leading the global support group for Marketo, an Adobe company, post-acquisition.
  • Focused on delivering Exceptional Customer Experiences for our customers and partners, and best-in-class work experiences for our staff.
  • Responsible for integration of Marketo's people, processes and technology into the larger Adobe DX Support eco-system.
  • Championed adoption of Marketo best-practises into Adobe Support Operations, including Service Level Target management, People Development and the foundation of the Premier Support program.
IntegrationService Level ManagementPeople DevelopmentCustomer ExperienceCustomer SupportIntegration Management

Marketo

2 roles

Vice President Of Customer Support

Promoted

Sep 2018Mar 2019 · 6 mos · Sydney, Australia

  • Led the global support team for Marketo, as well as managed global vendor delivery resources in India.
  • Sponsored various strategic and operational initiatives to continually improve our service delivery, and specifically driving Premium Support adoption as well as People engagement.
  • Drove a cost reduction of 20% through the BPO initiative, whilst maintaining average CSAT scores of over 90% for global support.
  • Marketo was acquired by Adobe.
Service DeliveryOperational InitiativesCost ReductionCustomer SatisfactionCustomer SupportOperational Management

Director of Customer Support, International

Oct 2015Sep 2018 · 2 yrs 11 mos · Sydney, Australia

  • Led a multi-regional support team across Asia Pacific, Japan, and Europe, as well as managed global vendor delivery resources in India.
  • Focused on delivering world-class support experiences for our customers and partners, and best-in-class work experiences for our staff.
  • Drove various strategic and operational initiatives at a global level to continuously improve the level of service our customers can expect from Marketo.
  • Aligned support practices with the regional businesses aimed at customer acquisition and retention.
  • Consistently maintained above target Customer Satisfaction KPI (90%+) for my customer regions, often exceeding global averages.
Support ExperienceCustomer AcquisitionService ImprovementCustomer SupportService Management

Microsoft

4 roles

Group Manager, APJ

Promoted

Aug 2012Jun 2015 · 2 yrs 10 mos

  • Accountable for the service delivery results across Asia Pacific, Greater China and Japan for Dynamics CRM (Online and On Premise) and Dynamics ERP (AX, NAV, GP). Lead a diverse team of full-time, contingent and vendor service delivery staff across the region. Represent the Asia Time Zone to executive stakeholders both globally and regionally. Rolling out new service capabilities and offerings based on product roadmaps. Drive service improvement initiatives aimed at increasing market share and license revenue. Lead organization restructure exercise to build centres of excellence in regional locations with the right cost and talent attributes.
Service DeliveryTeam ManagementMarket Share GrowthTeam Leadership

Business Operations Manager

Aug 2009Aug 2012 · 3 yrs

  • Manage the P&L for Dynamics Support in Asia, including quarterly and annual forecasting. Lead initiatives aimed at improving operational excellence, performance and revenue. Own the Rhythm of Business, from operational reviews with the delivery managers to executive business reviews with the senior leaders of the business.
P&L ManagementOperational ExcellencePerformance ImprovementBusiness OperationsFinancial Management

Regional Support Manager

Promoted

Feb 2005Aug 2009 · 4 yrs 6 mos

  • People manager responsibilities for Dynamics CRM Support in Asia, with direct reports located in 5 countries (Australia, Singapore, Korea, Japan and China), as well as vendor staff in the Philippines. Responsible for Dynamics CRM delivery in Asia. Manage high visibility escalations where executive sponsorship or global cross-group collaboration is required.
Customer DeliveryEscalation ManagementTeam ManagementCustomer SupportTeam Leadership

Escalation Engineer

Mar 2004Feb 2005 · 11 mos

  • Provide advanced technical support for Microsoft CRM for Microsoft Premier Partners and Customers. Collaborate with the Support and Development teams around the world to resolve customer issues and drive hotfix resolution. Engage with partners and customers in pre-sales calls and product demonstrations.

Modus media international

CRM Consultant

Jan 2000Jan 2003 · 3 yrs · Singapore

Drake international

Training Manager

Jan 1999Jan 2000 · 1 yr · Singapore

Teledirect pte ltd

IT Manager

Jan 1998Jan 1999 · 1 yr · Singapore

Telstra

2 roles

Training Consultant

Jan 1996Jan 1997 · 1 yr

Database Engineer

Jan 1995Jan 1996 · 1 yr

Acts

System Analyst

Jan 1995Jan 1995 · 0 mo · Utrecht Area, Netherlands

Rijkswaterstaat

Information Consultant

Jan 1994Jan 1995 · 1 yr · Utrecht Area, Netherlands

Informix

Analyst / Programmer

Jan 1993Jan 1993 · 0 mo · Nieuwegein, The Netherlands

Education

The University of Queensland

Master — Technology Management

Jan 2001Jan 2003

HU University of Applied Sciences Utrecht (Hogeschool Utrecht)

Bachelor — Business Information Technology

Jan 1991Jan 1995

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