Jul 2024 – Mar 2025 · 8 mos · Remote

• Consulted five divisions on digital-first transformation, including end-to-end CRM implementation and digital marketing strategy.
• Built out the content strategy, managing external and internal stakeholders.
• Engineered an automated lead-and demand gen system, driving $800K in sales over 9 months through organic and inorganic channels, and overseeing $50K/mo ad spend.
• Launched the corporate websites for all 5 business divisions, driving a 57% uptick in traffic through organic and inorganic channels.
• Built and trained digital-first sales & marketing teams on tools, workflows, and best practices to reduce CAC and CPL by 60%.
• Helped reduce wasteful spending by 30% and oversaw the optimization of marketing budgets
• Launched a CSR program impacting 10,000+ underprivileged students.
• Handled the budget and execution strategy for field marketing events

Jun 2024 – May 2025 · 11 mos · Toronto, Ontario, Canada · Remote

• Created a visual commerce startup and launched 3 products from ideation to launch.
• Shaped product viability, strategy, differentiation, positioning, ICP & messaging via deep competitor analysis.
• Created and executed the GTM strategy through relevant omni-channels, leading to 80 qualified leads and 15 enterprise closures.
• Grew revenue from 0 to six figures using strategic outreach, targeting, and product-led growth.
• Built full-stack automation for lead and demand generation to deploy marketing efforts at scale
• Creating and deploying the pricing structure.
• Responsible for creating and curating content like Whitepapers, Blogs, Product videos, Case Studies, Focus groups, PR, Community building, and Testimonials.

Feb 2023 – Jul 2024 · 1 yr 5 mos · Boston, Massachusetts, United States · Hybrid

• Adappt leverages big data and predictive analytics to make workspace occupancy efficient and effective.
• Established the product and demand marketing function from the ground up and owned its budget and cut 20% in wasteful spend and refined the ICP.
• Led three ideation-to-launch campaigns (0 to 500 users), took feedback from customers, and implemented product-led growth.
• Responsible for creating and deploying marketing creatives like technical brochures, battle cards, decks, sales enablement material, white paper, customer interviews, case studies, newsletters, PR and blogs.
• Helped create the pricing strategy for the product.
• Part of a pre- seed round with Nvidia for $1.5M
• Created a partnership strategy that brought $2M in revenue.

Aug 2020 – Feb 2023 · 2 yrs 6 mos · Miami, Florida, United States · Remote

• A digital agency that defines, develops, and builds products that impact global communities like never before.
• Partnered with Alfa Romeo, Decked, Motor Trend Group & SandCloud to handle their web development, SEO, content, and marketing strategy from start to finish.
• A/B Testing, measuring the performance of CTAS and improving conversion rate consistently for clients.
• Designs, builds and maintains our client's social media presence.
• Lifted Email pop-up sign-up rates by an average of 12% by executing A/B tests on client websites.
• Performed cohort analysis and identified an opportunity to reduce pricing by 15% for a segment of users to boost yearly revenue by $320,000.
• Managing and training my offshore team (5-7 members)
• Slashed marketing costs by 15.3% by negotiating deals with better service providers.

Jan 2019 – Aug 2020 · 1 yr 7 mos · Denmark · On-site

• Launched first CRM & email-to-SQL flow (9 % CVR).
• Ran $20 K/mo LinkedIn ads (7 % CTR) + SEO (+57 % traffic, +18 % conv).
• Drove content, 500 +-attendee events, & Desmi drone tech launch.
• Built end-to-end GTM strategy from ideation to launch.
• Led 5–7-person biz-dev team to quota.
• Part of creating the marketing infrastructure to scale marketing campaigns and objectives.
• Create custom dashboards and reports using BI tools (Looker) to surface insights and drive data-backed decisions.

Jan 2018 – Jan 2019 · 1 yr · Sri Lanka and Maldives · On-site

• Secured $10.8 M EPC contract with Sri Lankan Power Corporation
• Built agent & distributor network (+20% sales, +45% after-sales)
• Led location-based marketing, boosting lead conversion by 12%
• Optimized sales with INFOR analysis and ran technical training seminars

Mar 2017 – May 2017 · 2 mos · Hyderabad Area, India

• Wockhardt pharmaceuticals had come up with an effective insulin delivery device called the Consegna U200 which delivers twice the dose in half the volume designated for the target patient. This greatly helped save costs and delivery effectiveness when compared to the other insulin delivery devices from the competition. I was in charge of branding, market research and digital marketing activities for the product in Mumbai, Kerala and Hyderabad.

Jun 2014 – Jun 2015 · 1 yr · Cochin Area, India

• Apollo tyres is a leading tyre manufacturing company which manufactures tyres for industrial, mining, farming, commercial and heavy duty vehicles. In Apollo tyres I was mainly involved in designing basic spare parts and critical components for the machines that were used to manufacture tyres. The role also included for me to build vendor relationships, price analysis and negotiations