R

Rohan Raj

Product Manager

Gurugram, Haryana, India7 yrs 10 mos experience

Key Highlights

  • Over 6 years of data analytics experience.
  • Expert in transforming complex data into actionable insights.
  • Proven track record in improving customer retention and operational efficiency.
Stackforce AI infers this person is a Data Analytics expert with a strong focus on Retail and Operations sectors.

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Skills

Core Skills

Data AnalysisData VisualizationSoftware DevelopmentMarketing Analysis

Other Skills

C#C++Data ScienceEngineeringExcelGISK-Means ClusteringMachine LearningMicrosoft ExcelMicrosoft OfficeMicrosoft WordOracle SQLProject ManagementPythonR

About

With over 6 years of experience navigating the dynamic landscape of data analytics, I thrive on transforming complex data into actionable insights across diverse industries including Marketing, Retail, Digital, Infrastructure, Operations, and Supply Chain. My expertise spans a variety of tools and methodologies, ensuring that I deliver precise, data-driven solutions that drive strategic business decisions. I am passionate about leveraging data to uncover trends, solve complex problems, and empower organizations to make informed decisions.

Experience

7 yrs 10 mos
Total Experience
1 yr 7 mos
Average Tenure
1 yr 5 mos
Current Experience

Zepto

Senior Product Analyst

Jan 2025Present · 1 yr 5 mos · Bengaluru, Karnataka, India · On-site

  • Solving Quick Commerce problems through Data

Blinkit

Senior Data Analyst

May 2023Jan 2025 · 1 yr 8 mos · Gurugram, Haryana, India · On-site

  • Solving Quick Commerce problems through Data

Yum! brands

Lead Data Analyst

Aug 2022May 2023 · 9 mos · Gurugram, Haryana, India

  • Helping teams make better and insightful decisions using Data

Exl

Consultant II Analytics

Sep 2021Aug 2022 · 11 mos · Gurugram, Haryana, India

  • Worked on interactive Cohort analysis report using SQL & Tableau for product team with global filters & parameters that helped improve customer retention by 15%.
  • Performed Segmentation of Retail Customers based on demographics & purchase behavior using
  • K-Means Clustering and RFM Model to identify Low, Mid, and High-end customers & devise marketing strategies for each segment. Also identified the % Product penetration for different customer range & their Cross-sell ratio.
  • Created Workforce Utilization Report for Stores using Python identifying 60-80 stores for potential consolidation & shift reduction resulting in saving of 5,123 monthly hours and annualized savings of $ 1.2 Million.
  • Built out the data & reporting infrastructure from the ground up using Tableau & SQL to provide real-time insights into the product, marketing channels & business KPIs. This also reduced manual Reporting by 5 hours weekly.
SQLTableauPythonK-Means ClusteringRFM ModelData Analysis+1

Hexagon safety & infrastructure

2 roles

Senior Analyst

Jan 2021Aug 2021 · 7 mos

  • Role entitles taking part in brainstorming sessions with domain expert team, documenting business workflows for stakeholder review, and participating in requirements meetings & data mapping sessions to understand business needs.
  • Submitted analytics-backed solution for Netherlands Coax project (having GIS data in JSON format) using Python, performing cost-benefit analysis which leads to a decrease in the total cost of Coax Infrastructure Network by 20%.
  • Responsible for managing databases, adding features to Metadata, and developed DB objects, including tables, views, and packages using SQL.
  • Revised, modularized, and updated old code bases to modern development standards in C# Dot Net, reducing operating costs and code length by 20%, thus boosting performance.
PythonSQLC#GISData AnalysisSoftware Development

Software Analyst

Jun 2018Dec 2020 · 2 yrs 6 mos

  • Successfully completed and delivered YVW upgrade task, taking complete ownership of integration & testing of upgraded interfaces for Product Release 3. Managed the database using Oracle SQL, adding necessary features to the Metadata and creating SQL Triggers and Packages according to customer requirements.
  • Revised, modularized and updated old code bases to modern development standards in C# Dot Net, reducing operating costs. Awarded POB (Pat on Back) for exceptional performance in whole project completion.
  • Consistently met deadlines and requirements for all production work orders. Adjusted software parameters to boost performance and incorporate new customized features.
Oracle SQLC#Software Development

Splitkart eservices pvt. ltd.

Marketing Analyst

Jun 2016Aug 2016 · 2 mos · Gurgaon, India

  • Job Role described increasing brand awareness through targeted initiatives and searching potential customers and areas to expand into.
  • Managed database of 1000+ various partner cafes & restaurants, performed analysis using EXCEL to study transactions through app. Assessed KPIs to achieve in-depth understanding of campaign performance.
ExcelMarketing Analysis

Education

Delhi College of Engineering

Bachelor of Technology (B.Tech.)

Jan 2014Jan 2018

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