Romane Braun

Product Designer

Stockholm, Sweden4 yrs 3 mos experience

Key Highlights

Expert in data-informed UX for complex SaaS products.
Proven track record of improving user activation and retention.
Strong scientific background enhances problem-solving in design.

Stackforce AI infers this person is a Product Designer specializing in SaaS, with a focus on UX strategy and behavior change.

Contact

Skills

Core Skills

Ux StrategyDesign SystemsUser ResearchUser Experience (ux) DesignProduct-led Growth (plg)Agile & Lean UxResponsive Web Design

Other Skills

Figma (Software)Design ToolsUsability TestingPrototypingUser InterviewsQualitative & Quantitative Research MethodologiesVoice of the CustomerSystems DesignWix Website BuilderContent StrategyUser Behavior AnalyticsPostHog (Product Analytics)Data-driven designOnboarding OptimizationUser Activation & Retention

About

👋 Hi, I’m Romane, a Stockholm-based Product Designer with a scientific background, helping mission-driven SaaS teams turn complex workflows into clear, intuitive experiences. I specialize in data-informed, behavior-driven UX for products in Health, FemTech, Biotech, and B2B SaaS. My strength is making messy problem spaces understandable through research, structure, and systems thinking. With an MSc in Biology, I quickly grasp complex domains and translate them into solutions that balance user needs, business goals, and technical realities. I work closely with PMs and engineers to uncover real problems, validate ideas early, and design experiences that drive measurable outcomes, not just UI improvements. What sets me apart: a science-informed mindset, high attention to detail, and a deep curiosity about how people make decisions and change behavior. On LinkedIn, I share carousels about UX strategy, metrics, and decision-making. Outside work, you’ll find me cooking, painting on ceramics, or sketching concepts for health and wellness apps 💫

Experience

4 yrs 3 mos

Total Experience

10 mos

Average Tenure

Current Experience

Nygen analytics

UX Lead

Aug 2024 – Jan 2025 · 5 mos · Lund, Skåne County, Sweden · Remote

Led end-to-end UX across onboarding, upgrade flows, and analytics tools for a genomics platform used by researchers. Worked closely with the CTO and product team in weekly sprints.
Boosted paid conversion by 15% and user activation by 10% through PLG-focused upgrade modals and optimized in-app CTAs.
Owned UX strategy, IA, UI design, and dev handoff as the sole designer on a complex, data-heavy B2B product.
Redesigned the company website in Webflow, improving clarity and increasing demo requests by 20% in the first month.
Introduced reusable UX patterns that reduced user friction and support tickets.
Partnered with stakeholders to align UX direction with product roadmap.

Product-Led Growth (PLG)Qualitative & Quantitative Research MethodologiesFigma (Software)User Experience (UX) DesignDesign ToolsVoice of the Customer+1

Flowbox

3 roles

Product Designer

Promoted

Jan 2023 – Apr 2024 · 1 yr 3 mos · Stockholm, Stockholm County, Sweden

Co-created a scalable design system used across 3 product teams — improving consistency, speeding up delivery, and reducing design debt.
Led UX design for a new UGC-based product from concept to MVP — collaborating closely with product and engineering to meet tight timelines.
Improved retention by 5% among at-risk users by enhancing the Ratings & Reviews experience based on research insights.
Reduced churn by 10% through redesigning lifecycle email templates and visual content assets used in marketing campaigns.
Designed onboarding flows and activation touchpoints that boosted new user engagement and adoption.
Partnered with cross-functional teams to align UX priorities with roadmap goals and real customer feedback.

Qualitative & Quantitative Research MethodologiesFigma (Software)User InterviewsAgile & Lean UXDesign ToolsVoice of the Customer+3

Lead Onboarding Specialist

May 2022 – Dec 2022 · 7 mos · Stockholm, Stockholm County, Sweden

Onboarding Specialist

Oct 2021 – May 2022 · 7 mos · Stockholm, Stockholm County, Sweden

Régie braun sa

Product Designer Consultant (Based in Stockholm)

May 2022 – Present · 4 yrs · Lausanne, Vaud, Switzerland · Remote

Jan 2025 – Present | Full Platform Redesign
Leading end-to-end UX strategy and high-fidelity UI for the platform relaunch, improving the tenant journey from first visit to lease signing.
Built a 100+ component Design System, cutting design/development turnaround time by 30 %.
Running ongoing usability audits and cross-team workshops to prioritise features based on real-world insights.
Apr – Aug 2024 | UX Patterns & Prototyping
Mapped information architecture and crafted high-value user journeys to simplify search-to-lease booking.
Produced mid- to high-fidelity prototypes using real data for clarity and consistency.
Designed reusable UX patterns that lowered future design and engineering costs.
May 2022 – Dec 2023 | Research & Early Concepts
Audited the legacy website and uncovered key usability issues, shaping the long-term product roadmap.
Ran stakeholder workshops and tenant/landlord interviews, providing insights that cut early churn in the rental application flow.
Delivered early UX concepts and navigation prototypes that secured leadership buy-in for a full platform redesign.

Figma (Software)UX StrategyResponsive Web DesignDesign SystemsDesign Tools

Crivelli massage

UX Designer (Part-time)

Jan 2022 – Apr 2022 · 3 mos · Remote

Fully redesigned the brand’s website on Wix with a soothing, user-friendly aesthetic.
Structured content for improved clarity, faster booking, and stronger SEO performance.
Created a mobile-optimized experience to boost local visibility and conversions.

Responsive Web DesignWix Website BuilderContent Strategy

Régie braun sa

2 roles

Digital Marketing Consultant

Dec 2020 – Oct 2021 · 10 mos · Lausanne, Vaud, Switzerland

Digital Marketing Intern

Sep 2020 – Dec 2020 · 3 mos · Lausanne, Vaud, Switzerland

Thermo fisher scientific

Scientific and Medical Affairs Intern

Dec 2019 – Feb 2020 · 2 mos · Greater Uppsala Metropolitan Area

Managed allergen data and migration to a new platform.
Supported internal communication and knowledge transfer.
Assisted with documentation and reporting for medical diagnostics.

Eidgenössische technische hochschule zürich

Master Thesis in Antibiotics Resistance (Microbiology)

Jan 2019 – Jun 2019 · 5 mos · Zürich, Canton of Zürich, Switzerland

Researched plasmid-mediated antibiotic resistance using in vivo/in vitro models.
Engineered resistant strains and conducted recombination assays.
Analyzed data using statistical tools and BLAST.