Suresh Anand

CEO

Bengaluru, Karnataka, India32 yrs 2 mos experience
Highly StableAI Enabled

Key Highlights

  • Led $250M+ impact across 50+ brands globally.
  • Expert in embedding Experience Intelligence frameworks.
  • Pioneered AI-governed behavioural consistency systems.
Stackforce AI infers this person is a CX transformation leader with expertise in enterprise design and AI-driven experience systems.

Contact

sureshanand1306@gmail.comLinkedIn

Skills

Core Skills

Experience TransformationCx StrategyExperience ArchitectureExperience StrategyDesign LeadershipBrand Strategy DevelopmentUser-centered Design

Other Skills

Service DesignExperience IntelligenceCX Systems & GovernanceBehavioural DesignMulti-Touchpoint OrchestrationField Service ExperienceDealer ExperienceAI Behaviour ModelsSentiment & Trust AnalyticsTone & Clarity DesignKnowledge IntelligenceStrategic AdvisoryCross-functional Team LeadershipInnovation ManagementDigital Transformation

About

Enterprise Design and Experience Transformation Leader with 30 years of global leadership across North America, EMEA, APAC, and South America — recognised for architecting and institutionalising experience governance systems that enable predictable trust, behavioural consistency, and scalable service clarity across complex enterprise ecosystems. I design and lead enterprise experience transformation and Experience Intelligence Layers (XIL) that align tone, behaviour, clarity, and trust across high-volume operational environments including field ecosystems, customer support infrastructures, sales channels, and digital platforms. My work transforms fragmented CX execution into unified behavioural governance systems that reduce experience variance and convert interaction quality into measurable trust consistency. My leadership spans large-scale CX modernisation for BFSI, telecom, pharma, retail, and platform businesses — delivering $250M+ impact across 50+ brands in 60+ markets by establishing integrated frameworks encompassing: • AI-governed tone, clarity, and behavioural models • Experience governance and consistency architecture • Trust and sentiment scoring systems • Multi-touchpoint orchestration • CX Health Dashboards measuring variance, risk exposure, and trust consistency Beyond transformation execution, I focus on embedding Experience Intelligence as a core enterprise capability — enabling organisations to move from reactive CX management to proactive trust orchestration, where service behaviour is consistent, predictable, and strategically governed at scale. My current focus is advising and working with organisations operating large-scale ecosystems, where trust predictability and behavioural governance are emerging as the next competitive advantage in enterprise transformation. Outside work, I am an ultra-endurance runner and painter — disciplines that reinforce my approach to systemic precision, pattern recognition, and performance discipline across complex human and digital systems.

Experience

32 yrs 2 mos
Total Experience
3 yrs 8 mos
Average Tenure
2 yrs 7 mos
Current Experience

Independent advisory practice

Strategic Advisor – Experience Transformation & Design Leadership

Sep 2023 – Present · 2 yrs 7 mos

  • Advising enterprise and technology-led organisations on experience transformation, service design, and behavioural governance frameworks, working directly with founders, CXOs, and senior leadership teams.
  • Supporting leadership teams in embedding Experience Intelligence (XIL) as an operational and strategic layer to improve clarity, consistency, customer predictability, and enterprise-scale behavioural alignment across service, digital, and field ecosystems.
  • Exploring the role of AI-assisted insight, workflow orchestration, and decision support in strengthening experience governance and operational predictability across complex enterprise environments.
  • Contributing to design and CX transformation discourse through advisory engagements, thought leadership, and development of governance frameworks focused on trust, behaviour, and experience consistency at scale.
Design LeadershipExperience TransformationCX StrategyService DesignExperience IntelligenceCX Systems & Governance+12

Virtusa

2 roles

Global Design Head

Promoted

Jan 2019 – Aug 2023 · 4 yrs 7 mos

  • Led global Brand, UX/CX, and Experience Strategy engagements across BFSI, telecom, pharma, and enterprise platforms, working with enterprise clients across North America, EMEA, and APAC.
  • Institutionalised Experience Intelligence practices across global delivery models, introducing tonal governance, behavioural alignment systems, and multi-channel CX orchestration frameworks.
  • Built and scaled a high-performance global design organisation while strengthening client CX maturity through experience governance models, trust consistency frameworks, and operational variance reduction systems.
  • Improved enterprise service predictability and delivery consistency through AI-assisted experience tools, governance methodologies, and structured behavioural systems.
Design LeadershipExperience TransformationCX StrategyService DesignDigital TransformationCX Systems & Governance+10

Sr. Director, Experience Design (Global & EME)

Jan 2017 – Jan 2019 · 2 yrs

  • Drove strategic UX/CX transformation for enterprise clients across Europe, the Middle East, and global markets.
  • Delivered experience frameworks that improved operational efficiency, reduced service variance, and elevated customer clarity.
  • Partnered with senior stakeholders to modernise digital experience ecosystems.
  • Built a culture of design craft, systems thinking, and governance, improving delivery quality and business impact.
Design LeadershipCX StrategyService DesignExperience ArchitectureDigital TransformationBehavioural Design+4

Globant

Sr. Principal UX & Brand Strategy- South America & Asia

Jan 2014 – Jan 2017 · 3 yrs

  • Built and led multidisciplinary teams delivering experience strategy, brand transformation, and product innovation across LATAM and APAC markets.
  • Created experience models for global BFSI and platform-based enterprises, including work for Santander and commerce experiences for BigBasket, integrating behavioural insight and clarity-driven design principles.
  • Senior team member on StarMeUp, an award-winning organisational experience platform (W3 Awards Silver, 2016).
  • Operated across LATAM and APAC, shaping multicultural experience ecosystems and leading cross-regional stakeholder engagements.
UX StrategyExperience StrategyDesign LeadershipProduct ExperienceBrand StrategyUX Research+8

Ogilvy & mather

Creative Director - Digital

Jan 2014 – Jan 2014 · 0 mo

  • Directed high-visibility digital initiatives for brands like Audi, Amazon, Lenovo, and Messi memorabilia.
  • Strengthened digital brand expression through clarity, behavioural insight and creative alignment.
User-centered DesignBrand Strategy DevelopmentPrint DesignTeam LeadershipDesign LeadershipCross-Functional Collaboration+2

Brand innovation & ux

Senior Consultant

Jan 2012 – Jan 2014 · 2 yrs

  • Consulted for startups and enterprises on brand articulation, experience strategy and UX capability development.
  • Delivered UX training for clients including JSW Steel, METRO Cash & Carry and Edutech UAE.
  • Helped organisations build experience thinking and governance foundations.
Team Leadership

Ux

Independent Consultant

Jan 2010 – Jan 2012 · 2 yrs

  • Delivered UX research, experience design and front-end solutions for clients including Bupa Wellife Portal, Indevco Paper Containers and Child Crisis Center.
  • Helped teams adopt user-centred and behavioural approaches to service and product experience.

Multimedia studio

Creative Director

Jan 2002 – Jan 2010 · 8 yrs

  • Built and managed an in-house UX consulting group from ground up.
  • Established early experience design practices, educating clients on behaviour, clarity and experience value.
  • Forged new business relationships by demonstrating UX’s impact on trust and decision-making.
Print DesignTeam LeadershipDesign Leadership

Netkraft

Associate Creative Director

Jan 1998 – Jan 2002 · 4 yrs

  • Led and trained design teams to align business goals with experience-driven creative solutions.
  • Served as design lead on strategic engagements, including work with Sapient.
Print DesignTeam LeadershipDesign Leadership

Result mccann

Art Director

Jan 1997 – Jan 1998 · 1 yr

  • Led creative development for print, direct and TVC storyboarding.
  • Focused on improving message clarity, behavioural cues, and customer persuasion.
Print Design

Maa communications bozell ltd.

Senior Visualizer

Jan 1994 – Jan 1997 · 3 yrs

  • Conceptualised and supervised print campaigns and films for major clients.
  • Strengthened brand expression through visual clarity and narrative discipline.
Print Design

Education

St. Joseph's College, Bangalore

Bachelor's Degree (BA) — Major in Economics

Jan 1992 – Jan 1994

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